Introduction Criteo - 2.0
- 2. 2 Performance Is Everything at your ROI at scaleSales delivers
- 3. Copyright © 2014 Criteo Why Criteo?
- 4. 4 9,000+ PUBLISHERS1 130+ COUNTRIES1 1bn REACHED MONTHLY3 7,000+ ADVERTISERS1 1- Criteo February 2015 90% RETENTION RATE2 | 2- Annual rate 2014 | 3- comScore MMX, Decembre 2014
- 5. Copyright © 2014 Criteo What do we do?
- 7. 7 Measurable ROI at Unmatched Scale Conversion optimized Prediction engine. Dynamic creative optimization engine. Recommendation engine. Transparent CPC model Criteo Engine Performance Advertising Real Time Reporting Criteo Email Criteo Display MobileDesktop Social &
- 8. Copyright © 2014 Criteo Criteo Display
- 10. 10 Mobile|Web Extended Browser Support (for Safari) One billion iOs devices sold* Publisher scale HTML Dynamic Banners Real-time Creative Optimization *source: Apple February2015
- 12. 12 Mobile|In-App HOW DOES IT WORK ? User surfs in your app Then opens a new app and sees a targeted ad User clicks and deeplinks to a product « page » in your app
- 14. 14 SOCIAL|FACEBOOK News Feed ad Right hand side ad Inventory Inventory + 44% more sales whilst maintaining existing COS
- 15. Copyright © 2014 Criteo Criteo Email
- 16. 16 Criteo Email Lost usersLost users Criteo Email PRM: Brings your lost prospects back & converts them Criteo Email CRM: Re-engages your customers and generates incremental sales Existing PRM Addressing users not in your em database dressing users already in your CRM database Existing Loyalty Program (CRM) Existing Acquisition Program (PRM) Sales Existing CRM Sales SalesSalesSales Criteo Email CRM Criteo Email PRM Criteo Email delivers 5x more volume than abandoned cart campaigns Criteo Email PRM delivers 100% incremental sales through email addresses not in your CRM
- 17. Copyright © 2014 Criteo Criteo Cross-device
- 18. 18 WITHOUT CROSS DEVICE Seen as a different user: No additional volume Cross-device
- 19. Copyright © 2014 Criteo 19 WITH CROSS DEVICE Seen as the same user: More volume x Better understand user behavior MORE SALES (FOR THE SAME ROI) Cross-device Better Prediction & Recommendation
- 20. CRITEO “Email is hashed” 32312c1b68 20 Advertiser #1 or Advertiser #2 / Device #2 32312c1b68 “Email is hashed” Advertiser #1 / Device #1 Paul@email.com ADVERTISERS Paul@email.com Linked through cross device Cross-device | Exact Match
- 21. Copyright © 2014 Criteo Measurement
- 22. 22 RealtimeReporting Account Strategist can manage CPCs to hit your Cost of Sale goal.
- 23. Copyright © 2014 Criteo Getting started
- 24. 24 Getting Started Total estimated time to go live : ~ 4 weeks Enables Owner Chief Technology Officer Estimated delivery time Criteo One Tag Catalogue Feed New Customer & Attribution Tracking Best Engine Performance EBS E-mail Product Image Product Description Live Pricing ~ 2 weeks Head of Marketing Creative Ad Email Real-Time Optimized Creative ~ 1 week Head of Marketing Extended Browser Support Live on Safari for iOS + Mac Os ~ 1 day
- 25. 25 Best in Class Service Included Account Strategist Creative Services Business Intelligence Technical solutions Conversion Optimized Criteo Engine 130+ Countries 300+ R&D, Tech & Business Intelligence 9,000+ Publishers (Exchange & Premium) 24/7 Monitoring & Service Management
- 26. 26 Summary 7,000+ Advertisers 130+ countries 90% retention rate Transparent CPC model Measurable ROI At scale Across all devices World-class service team to manage your campaign
- 27. Questions? 27