Introduction of Livesmart @ヘルスケア・ベンチャー・フォーラム
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This document proposes an online health platform called Livesmart that aims to help people live healthier lifestyles and raise productivity. The service would recommend healthy tips and tools tailored to each user's needs and daily habits based on data extracted from their social media accounts and responses. Users can record how effective the recommendations were and provide reviews to help others. The platform seeks to make healthy choices easier to implement in busy schedules through individualized and concrete advice sent at opportune times.
Introduction of Livesmart @ヘルスケア・ベンチャー・フォーラム
- 2. problem Many want to live healthy Do you consider health in your actions? 96% 98% 34% US population is obese Many fail to live healthy
- 3. problem We are overwhelmed with needs socialize Buil da life care ve Ha er Lo Be healthy ve fun dea dl i ne all- Me et ni g ht Eat t a sty f ood Have good drink Health isn’t always priority no. 1
- 4. solution We need people to realize that being healthy is in their interest sensemaking Is the solution learning in retrospect
- 5. solution Usual learning process learn → do Sensemaking process Make do → sense
- 6. solution We need people to realize that being healthy is in their interest Oh! Doing healthy things will help me Raise productivity ….and many others
- 7. service Online recommend health data platform To review Maximize record output engage
- 8. Service recommend User registers their Send you tips and web-tools Twitter/facebook account that will raise your productivity Sent on need basis personalized message Step1: register email Element of surprise Always 1tip & 1 web-tool Step2: register social media User select “Will do” or “Not do”
- 9. record An email with link is sent Record how effective the tip/tool was for your own reference and also for others The user login and writes review engage We help users install good habits into their busy schedules ... with points! review Search the database for tips/tools that best match your needs
- 10. Monetization Personalized Advertisement Provide digital Feedback from from developers content experts -Allow users to あなたのがんばりは receive personalized すばらしいわ～ん♪ feedback from health & nutrition experts online -Quicker review by -Allow users to send staff digital content to -Advertisement on cheer friends on the review site
- 11. Service: learn 生産性を高める賢い選択を応援します Livesmart ＜サービスの特徴＞ 健康情報をアップする必要がなし 自動的に情報抽出 健康情報をアップ アドバイス するほど意識が高 データ ベース 実際の行動に基づいた くない人でもご利 日常の 個別・具体的なアドバイス 用いただけるサー コミュニケーション ビスです ライフスタイフに合わせたアドバイスを送付 16.9% 33.3% ソーシャルメディ ア及び反応からラ イフスタイルを推 50.6% 定し、適切なアド 22.9% バイスを送付をし ます 健康に良いことをする上での阻害要因・スマートフォンを使っている人男女１０～３０代に 調査