Presence - The key to achieving wellbeing, is knowing (start up concept idea)

Editor's Notes

• #2: Todays presentation is a hybrid of pitch and also how I thinkI have taken on a few assumptions on customer segment, idea and business intent.Show you my…My ability to take a complex wicked problem and come up with a viable business solutionsApply customer-centric approach to solution discoverExact insights to help with solution design How to identify and leverage external IP to accelerate start up endeavorsHow to validate ideas by applying Lean Start up framework.How to test business models to discover new ways to generate valueThis presentation will demonstrate my ability to think differently and harness new, disruptive technology.
• #4: The customer problem evolves as I talk to parents and observedThis is a wicked problem. Like all wicked problems, there are no one solutionthis is why insight is key
• #5: The customer segment evolves as I talk to parents and observed….
• #6: 1. Action and result need to be closely tied2. Action needs to be easy to do - form part of one’s daily routine -As Dr. BJ Fogg of the Persuasive Technology Lab at Stanford puts it, one of the best ways to encourage positive behavior change is to "make the target behavior easier to do.”3. There is progress towards achieving a goal - any sports coach will tell you this.4. Taps into social dynamics. Fitting in with and impressing (or not disappointing) others (i.e. friends, family etc.) - The power of communities known as "the Hawthorne effect”. Study of 12,000 people in Massachusetts, found that smoking behavior tends to cluster and more likely to quit smoking in groups; the remaining smokers find themselves moving to the margins of the social network 5. Feedback loop. Information is presented in a way that can be understood easily6. Reminders, reward and encouragement help maintain focus on the goalAll these insights help us design our desired solution
• #7: 1. Action and result need to be closely tied2. Action needs to be easy to do - form part of one’s daily routine -As Dr. BJ Fogg of the Persuasive Technology Lab at Stanford puts it, one of the best ways to encourage positive behavior change is to "make the target behavior easier to do.”3. There is progress towards achieving a goal - any sports coach will tell you this.4. Taps into social dynamics. Fitting in with and impressing (or not disappointing) others (i.e. friends, family etc.) - The power of communities known as "the Hawthorne effect”. Study of 12,000 people in Massachusetts, found that smoking behavior tends to cluster and more likely to quit smoking in groups; the remaining smokers find themselves moving to the margins of the social network 5. Feedback loop. Information is presented in a way that can be understood easily6. Reminders, reward and encouragement help maintain focus on the goalAll these insights help us design our desired solution
• #8: The journey from static to interactive based on customer talks
• #9: Before I get into the idea, I would like to make you more aware of the shifts in computingForrester Research has published a report in last month called Smart Body, Smart World1describing the next innovation in computing is going beyond tablets or smartphones, to an age of sensor-packed "wearables” or what is termed Sensor-laden devices (SLDs). However, wider audience take up is not going to happen until thingsbecomes moreeasierand with clearer benefits.The real disrupter in the wearable tracking space is likely to be from companies like Sano Intelligence
• #10: Before I get into the idea, I would like to make you more aware of the shifts in computingForrester Research has published a report in last month called Smart Body, Smart World1describing the next innovation in computing is going beyond tablets or smartphones, to an age of sensor-packed "wearables” or what is termed Sensor-laden devices (SLDs). However, wider audience take up is not going to happen until thingsbecomes moreeasierand with clearer benefits.The real disrupter in the wearable tracking space is likely to be from companies like Sano Intelligence
• #11: Mint which is a personal financial management system that allows you to track spending and monitor online bank accounts including providing alerts and makes personal recommendations on how to save (i.e. unbiased product recommendations)
• #12: Imagine if you could always know if your glucose was low or if you were dehydrated?Nike + has completely transforming the way people think and manage their fitness and exercise. I would like to present a solution to you today that will completely transform the way people think and manage their nutrition. My ultimate vision is to develop a ecosystem that leverage existing IP to wirelessly send health analytics to any device.Start small but have have big vision. Nike started with shoe sensor in 2006, by 2007 the company grew its running shoe market share by 10%. Now is Nike+ Running App, FuelBand $149, SportWatch GPS $169, SportBand $59, Kinect Training $49.99Nike+ services all in the cloud built a community
• #13: Now imagine knowing the effects of Powerade in body after a big work out instantly and effortlessly - you just check your mobile device or if at home look at your digital canvas if you exercising at homeImagine receiving alerts to drink water (or Powerade) to avoid being dehydrated while you preform the daily activity – if you recall - back to my design principles around action and resultPresence is an intelligent cloud service, wearable sensor and digital canvas – that will manage and stream your nutrition information elegantly and centrally within your homeLets take a closer look….
• #14: I like to use this because it gives me the freedom to ‘test’ or prototype different business models and run “what if” “what if I offered Presence for free…” vs. “what if I offered Presence only to the very high-end market…”Run test scenarios on number customers:likely number of product purchasesadd ballpark figures for market size, revenue streams, and costsdiscover new profit marginsLets look at this closely
• #15: I'm just guessing that Presence will help people be more receptive to their nutrition and take actionI'm guessing that providing information about their sugar and nutrition and giving alerts to results in actionI need to turn these guessesfactI do this with experimentExperimentIn orderExplore with customers looking for pain points. Pitch with customers in exchange for currency (i.e. email, cash or anything willing to give up). This is what I did with Spaceble. Launchrock page, Google adwords and clichthrough. For example another way, to test the “need” is to create product video and go on Kickstarter to see if people willing to invest? Both investors and customers- ultimate test3. Concierge - deliver customer expectation with smoke and mirrors (where is no want behind the curtain Wizard of Oz) and slowly replace physical work with more and more automation.