This document summarizes a paper presentation for an SDM course in 2016 on ad click prediction from an online machine learning perspective. It discusses challenges with big data including memory and time requirements. It then summarizes several online learning algorithms - Truncated Gradient (2009), Forward-Backward Splitting (FOBOS, 2009), Regularized Dual Averaging (RDA, 2010), Follow-the-Regularized Leader Proximal (FTRL-Proximal, 2011) - and how they address sparsity and regularization. It also demonstrates an R package for FTRL-Proximal and references several related papers.