Introduction to conversion rate optimization (cro) for ecommerce
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Frederic Chanut emphasizes the importance of focusing on significant changes to improve conversion rates in marketing. By implementing small, strategic adjustments, businesses can potentially see significant financial uplift without extra spending. Key practices include documenting changes, reasons for alterations, and data analysis for future reference.
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Introduction to conversion rate optimization (cro) for ecommerce
- 1. By Frederic Chanut Managing Director In Marketing We Trust
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- 8. 8 Credits: Qualaroo Beginner’s guide to CRO
- 9. 9 A client scenario : From 0.40% to 0.45% conversion rate => +761 potential new sales p/m. Potential uplift of $200-350k per month with $0 extra spend
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- 17. ‣ Focus on what matters, not what’s easy or cool ‣ Only test something you want to win ‣ Small changes leads to small gains ‣ Keep records of everything. ‣ Write down what you changed, why you changed it, and what you expect to find. ‣ Take screenshots of all variations. ‣ Annotate on Google Analytics. ‣ You will need this data later. 17
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