Introduction to LinkedIn
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This document provides guidance on using LinkedIn effectively. It covers building an optimal profile with a strong headline, professional photo, compelling summary, and thorough experience section. The document also discusses LinkedIn etiquette, such as tailoring connection and recommendation requests. The goal is to establish a professional online brand and network on LinkedIn beyond just viewing it as "Facebook for Business."
Introduction to LinkedIn
- 1. Getting Started on LinkedIn Dr. Don Roy Professor of Marketing June 2, 2017
- 2. What We’ll Cover 1. Why LinkedIn is important to your professional brand 2. Building out the most important marketing asset: Your profile 3. General LinkedIn etiquette
- 3. LinkedIn: More than “Facebook for Business” • More than 500 million users • More than 250 million monthly active users • 40% of users log in to LinkedIn daily • 1 out every 20 profiles belongs to someone in a recruiting role in their organization • Removes geographical barriers to networking
- 4. Social Networks Timeline 2003 2004 2005 2006 2007 2008 20122002 2009 2010 2011
- 5. What Do People Do on LinkedIn? • Learn • Create • Search for jobs (or search for employees) • Sell • Network
- 6. Networking? • What does the term “networking” mean to you? Networking = Building Better Relationships
- 7. Your Self-Marketing Brochure • Profile section is where you “sell” you (value, qualifications, experience, interests) Profile: Part résumé, part biography, all you!
- 8. Anatomy of a LinkedIn Profile • Headline • Photo • Summary • Experience • Honors and Awards • Skills • Endorsements • Recommendations
- 9. Headline • 120 characters maximum • Writing an effective headline: Avoid “fluff” words (“guru” or “expert”) Don’t be boring (Avoid “Student” or simple job title) Don’t sound desperate (even if you are!) • 10 headline examples that break the mold
- 10. Photo • Minimum size = 200 x 200 pixels • Maximum size = 500 x 500 pixels • Dress in attire appropriate for your industry • Use a professional-looking headshot • Use a photo of you… and only you
- 11. Profile Photo Worst Practices Source: Scritto da Giorgio Minguzzi (2015, March 5), “The 10 Worst LinkedIn Profile Pictures Ever,” Retrieved from http://www.merita.biz/10-worst-linkedin-profile-pictures-ever/.
- 12. The Least Interesting Man (or Woman) in the World • Users are 11 times more likely to view a profile that includes a photo. Source: Craig Smith (2015, January 16), “By the Numbers: 100+ Amazing LinkedIn Statistics,” Retrieved from http://expandedramblings.com/index.php/by-the-numbers-a-few- important-linkedin-stats/.
- 13. Summary • 2,000 characters maximum • Your autobiography- Communicate the value you have to offer • 3 Questions to Ask: What do I want to communicate (to what audience, what should they learn about me, how should they feel) What content will tell story of my values, accomplishments? What multimedia content could enhance visual quality (video, photos, documents)
- 14. Experience • Tell your story using the PARS method: P – What is a problem you addressed? A – What actions did you take to solve problem? R – What were the results? S – What skills did you develop or strengthen to solve problem? • Include relevant work and volunteer experience in your list
- 15. Skills • You can list up to 50, but start with a “top 10 list” • List should match your capabilities (greatest strength listed first) • Employers review Skills list to screen prospective candidates for match • Can be validated by others via endorsement
- 16. Endorsements • Acknowledgement of your skills by others • “Give” to increase chances that you will “get” • Not obligated to keep endorsements received on profile • Viewed skeptically by many because of low effort level required to endorse
- 17. Recommendations • “Permanent” references provided by others • Quality more important than quantity • Only ask connections who know you well to write recommendation on your behalf • Give to get
- 18. LinkedIn Etiquette 1. Do not send a connection request without tailoring the request 2. Do not connect with people you do not know 3. Do not request a recommendation without tailoring the request 4. Sharing, liking, and commenting on others’ content are ways to build influence
- 19. The Next Steps • How to Customize Your LinkedIn Public Profile URL • 12 Resources to Improve Your LinkedIn Profile • How to Write a LinkedIn Summary • 7 Tips for Writing a Great LinkedIn Invitation • Requesting an Introduction
- 20. Questions? • Email (Don.Roy@mtsu.edu) • Phone (615-904-8564) • LinkedIn (https://www.linkedin.com/in/donroy) • Slide Share (Search “Don Roy”)