Getting Started on LinkedIn
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This document outlines the importance of LinkedIn for professional branding, emphasizing the creation of a compelling profile that highlights one's value, qualifications, and networking abilities. It covers essential elements of a LinkedIn profile, including headlines, photos, summaries, experience, skills, endorsements, and recommendations, while also providing etiquette guidelines for interactions on the platform. Finally, it offers next steps and resources for optimizing LinkedIn usage.
Getting Started on LinkedIn
- 1. Getting Started on LinkedIn Dr. Don Roy Professor of Marketing September 26, 2017
- 2. What Weโll Cover 1. Why LinkedIn is important to your professional brand 2. Building out the most important marketing asset: Your profile 3. General LinkedIn etiquette
- 3. LinkedIn: More than โFacebook for Businessโ โข More than 500 million users โข More than 250 million monthly active users โข 40% of users log in to LinkedIn daily โข 1 out every 20 profiles belongs to someone in a recruiting role in their organization โข Removes geographical barriers to networking
- 4. Social Networks Timeline 2003 2004 2005 2006 2007 2008 20122002 2009 2010 2011
- 5. What Do People Do on LinkedIn? โข Learn โข Create โข Search for jobs (or search for employees) โข Sell โข Network
- 6. Networking? โข What does the term โnetworkingโ mean to you? Networking = Building Better Relationships
- 7. Your Self-Marketing Brochure โข Profile section is where you โsellโ you (value, qualifications, experience, interests) Profile: Part rรฉsumรฉ, part biography, all you!
- 8. Anatomy of a LinkedIn Profile โข Headline โข Photo โข Summary โข Experience โข Honors and Awards โข Skills โข Endorsements โข Recommendations
- 9. Headline โข 120 characters maximum โข Writing an effective headline: ๏ผAvoid โfluffโ words (โguruโ or โexpertโ) ๏ผDonโt be boring (Avoid โStudentโ or simple job title) ๏ผDonโt sound desperate (even if you are!) โข 10 headline examples that break the mold
- 10. Photo โข Minimum size = 200 x 200 pixels โข Maximum size = 500 x 500 pixels โข Dress in attire appropriate for your industry โข Use a professional-looking headshot โข Use a photo of youโฆ and only you
- 11. Profile Photo Worst Practices Source: Scritto da Giorgio Minguzzi (2015, March 5), โThe 10 Worst LinkedIn Profile Pictures Ever,โ Retrieved from http://www.merita.biz/10-worst-linkedin-profile-pictures-ever/.
- 12. The Least Interesting Man (or Woman) in the World โข Users are 11 times more likely to view a profile that includes a photo. Source: Craig Smith (2015, January 16), โBy the Numbers: 100+ Amazing LinkedIn Statistics,โ Retrieved from http://expandedramblings.com/index.php/by-the-numbers-a-few- important-linkedin-stats/.
- 13. Summary โข 2,000 characters maximum โข Your autobiography- Communicate the value you have to offer โข 3 Questions to Ask: ๏ผ What do I want to communicate (to what audience, what should they learn about me, how should they feel) ๏ผ What content will tell story of my values, accomplishments? ๏ผ What multimedia content could enhance visual quality (video, photos, documents)
- 14. Experience โข Tell your story using the PARS method: P โ What is a problem you addressed? A โ What actions did you take to solve problem? R โ What were the results? S โ What skills did you develop or strengthen to solve problem? โข Include relevant work and volunteer experience in your list
- 15. Skills โข You can list up to 50, but start with a โtop 10 listโ โข List should match your capabilities (greatest strength listed first) โข Employers review Skills list to screen prospective candidates for match โข Can be validated by others via endorsement
- 16. Endorsements โข Acknowledgement of your skills by others โข โGiveโ to increase chances that you will โgetโ โข Not obligated to keep endorsements received on profile โข Viewed skeptically by many because of low effort level required to endorse
- 17. Recommendations โข โPermanentโ references provided by others โข Quality more important than quantity โข Only ask connections who know you well to write recommendation on your behalf โข Give to get
- 18. LinkedIn Etiquette 1. Do not send a connection request without tailoring the request 2. Do not connect with people you do not know 3. Do not request a recommendation without tailoring the request 4. Sharing, liking, and commenting on othersโ content are ways to build influence
- 19. The Next Steps โข How to Customize Your LinkedIn Public Profile URL โข 12 Resources to Improve Your LinkedIn Profile โข How to Write a LinkedIn Summary โข 7 Tips for Writing a Great LinkedIn Invitation โข Requesting an Introduction
- 20. Questions? โข Email (Don.Roy@mtsu.edu) โข Phone (615-904-8564) โข LinkedIn (https://www.linkedin.com/in/donroy) โข Slide Share (Search โDon Royโ)