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Ethics in Media/key principles
CF301 Communication Ethics and Rights.
Fall, 2012.
Instructor: Ayten Gorgun Smith            Teaching assitant: Sabina Jafarova

              Kadir Has University          Grad. Stud. Kadir Has University
              Faculty of Communications          Faculty of Communications
              Department of Public               Department of New Media
              Relations and Information
Definition of Ethics.
• The way people behave based on how their
  beliefs about what is right and wrong influence
  behavior (www.ethics.org/resource/definitions-
  values).
• ‘Ethics’ comes from the Greek ‘Ethos’, meaning
  character, or what a good person is or does to
  have a good character (Jay Black and Chris
  Roberts Doing Ethics in Media, pp. 17).
Doing ethics we consider…

•   Which values take precedence?
•   What would my moral heroes and sheroes do?
•   To whom do we owe something?
•   Why ought we behave in particular way?
•   What are the consequences of our behaviors?



            Source: Jay Black and Chris Roberts Doing Ethics in Media, pp. 23
Ethics in Journalism
• Society of Professional Journalists’ code of
  ethics has 4 main tenants:
Seek truth and report it!
Minimize harm
Act independently
Be accountable


                             Source: http://spj.org/ethicscode.asp
Key Principles of Ethics in Media.


‘It is about the journey, not destination!’

       Key thinkers about Ethics
Aristotle:


 ‘Emotion and desire have
 roles to play in decision
 making.’




                             Photo courtesy:www.britannica.com
Immanuel Kant:

                                          ‘People are owed respect not
                                          because of what they do or
                                          who they are, but because they
                                          are human beings with a
                                          capacity for reason.’
Photo courtesy: http://en.wikipedia.org
John Stuart Mill:


 ‘All actions, then, must be
 evaluated on the basis of
 how much overall pleasure
 they produce.’



                               Photo courtesy: http://en.wikipedia.org
W.D.Ross:
                                           ‘Rightness and goodness are
                                           objective features of the world
                                           in just the way that shape, size,
                                           and mass are objective
                                           feature.’

Photo courtesy: http://ethicsinpr.wikispaces.com
John Rawls:


  ‘Principle of justice is the
 foundation of social order.’




                                 Photo courtesy: http://www.britannica.com
Key Principles of Ethics in Media.
• Idealism-how strongly we feel about the pursuit of
  humanitarian goals.

• Relativism-belief that the only way we can decide
  what’s ethical and what’s not is to rely on our own
  experiences and internal moral ‘compass’.



Source: Patrick Lee Plaisance Media Ethics; Key Principles for Responsible Practice pp.13
Readings:
 Jay Black and Chris Roberts Doing Ethics in
 Media; Theories and Practical Applications,
 ‘Ethics and Moral Reasoning’, London:
 Routledge, 2011 pp.17-37.

Patrick Lee Plaisance Media Ethics; Key
 Principles for Responsible Practice, ‘Ethics
 theory and overview’, London: SAGE
 publications, 2009 pp.1-22.

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Introduction to Media Ethics

  • 1. Ethics in Media/key principles CF301 Communication Ethics and Rights. Fall, 2012. Instructor: Ayten Gorgun Smith Teaching assitant: Sabina Jafarova Kadir Has University Grad. Stud. Kadir Has University Faculty of Communications Faculty of Communications Department of Public Department of New Media Relations and Information
  • 2. Definition of Ethics. • The way people behave based on how their beliefs about what is right and wrong influence behavior (www.ethics.org/resource/definitions- values). • ‘Ethics’ comes from the Greek ‘Ethos’, meaning character, or what a good person is or does to have a good character (Jay Black and Chris Roberts Doing Ethics in Media, pp. 17).
  • 3. Doing ethics we consider… • Which values take precedence? • What would my moral heroes and sheroes do? • To whom do we owe something? • Why ought we behave in particular way? • What are the consequences of our behaviors? Source: Jay Black and Chris Roberts Doing Ethics in Media, pp. 23
  • 4. Ethics in Journalism • Society of Professional Journalists’ code of ethics has 4 main tenants: Seek truth and report it! Minimize harm Act independently Be accountable Source: http://spj.org/ethicscode.asp
  • 5. Key Principles of Ethics in Media. ‘It is about the journey, not destination!’ Key thinkers about Ethics
  • 6. Aristotle: ‘Emotion and desire have roles to play in decision making.’ Photo courtesy:www.britannica.com
  • 7. Immanuel Kant: ‘People are owed respect not because of what they do or who they are, but because they are human beings with a capacity for reason.’ Photo courtesy: http://en.wikipedia.org
  • 8. John Stuart Mill: ‘All actions, then, must be evaluated on the basis of how much overall pleasure they produce.’ Photo courtesy: http://en.wikipedia.org
  • 9. W.D.Ross: ‘Rightness and goodness are objective features of the world in just the way that shape, size, and mass are objective feature.’ Photo courtesy: http://ethicsinpr.wikispaces.com
  • 10. John Rawls: ‘Principle of justice is the foundation of social order.’ Photo courtesy: http://www.britannica.com
  • 11. Key Principles of Ethics in Media. • Idealism-how strongly we feel about the pursuit of humanitarian goals. • Relativism-belief that the only way we can decide what’s ethical and what’s not is to rely on our own experiences and internal moral ‘compass’. Source: Patrick Lee Plaisance Media Ethics; Key Principles for Responsible Practice pp.13
  • 12. Readings:  Jay Black and Chris Roberts Doing Ethics in Media; Theories and Practical Applications, ‘Ethics and Moral Reasoning’, London: Routledge, 2011 pp.17-37. Patrick Lee Plaisance Media Ethics; Key Principles for Responsible Practice, ‘Ethics theory and overview’, London: SAGE publications, 2009 pp.1-22.