Introduction to PRINT™
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This document introduces PRINTTM, a social media measurement system that assesses and tracks the competitive social brand performance of companies. It measures five key areas of social media success and provides scorecards, insights reports, and a tracker to analyze performance over time. The benefits of PRINTTM include comparative, actionable, objective, independent and credible social media metrics. It is used by both brands and agencies to understand strengths, weaknesses, and improve social strategies. Contact information is provided to learn more and request a demo.
Introduction to PRINT™
- 1. Measuring social brand performance An introduction to PRINT™ Web: www.sociagility.com | Email: hello@sociagility.com | Twitter: @sociagility | +44 (0)20 7193 6793 IN COMMERCIAL CONFIDENCE
- 2. Why measuring performance matters Performance measurement is essential if activity is to be managed proactively and efficiently • identifies competitive strengths and weaknesses • enables targets and objectives to be set… • …and then measured But monitoring conversation alone is not enough!
- 3. What is PRINT? Tactical Strategic A social media KPI for A planning & measurement measuring the competitive system for evidence-‐based performance of a brand decision making IN COMMERCIAL CONFIDENCE
- 4. A social media KPI An independent, comparative measure of social brand performance Popularity Receptiveness Interaction Network Reach Trust • Ability to generate • Ability to listen and • Ability to interact • Ability to drive • Ability to generate attention: fans, participate: with community: community: reach, endorsement: followers, traffic connecting, acknowledgement, audience, network influence, authority, following, response, size rating referencing engagement IN COMMERCIAL CONFIDENCE
- 5. A planning and measurement system PRINT™ Benchmark Scorecard PRINT™ Evaluate PRINT™ Plan Insights PRINT™ Tracker Track
- 6. Benefits Comparative Assesses a brand relative to its peers not an unrealistic ‘perfect’ performance Actionable Shows where to direct resources to improve performance Objective Eliminates subjective judgement too often driven by social media hype Independent An independent measure of performance with no client or agency self-‐interest Credible Correlates with recognised business success metrics IN COMMERCIAL CONFIDENCE
- 7. Used by both brands and agencies Brands Agencies IN COMMERCIAL CONFIDENCE 7
- 8. PRINT™ Scorecard The scorecard provides an “at a glance” overview of all scores for all brands. IN COMMERCIAL CONFIDENCE
- 9. PRINT™ Insight (examples) The PRINT™ Insight report provides 30+ different tables and charts analysing competitive brand performance IN COMMERCIAL CONFIDENCE
- 10. PRINT™ Insight (examples) The PRINT™ Insight report provides 30+ different tables and charts analysing competitive brand performance The heat map identifies the areas of competitive social media strength and weakness for a brand. Red ‘warning’ areas should be addressed as part of any future improvement strategy. The brand matrix shows which competitors’ social media activity a brand should be reviewing in order to understand how it can improve on the areas of weakness highlighted in the heat map.
- 11. PRINT™ Tracker (example) London 2012 Olympics Sponsors The PRINT™ Tracker sPRINT Index™ Rankings: 16 July – 9 September 2012 eekly or monthly basis hows relative performance on a daily, w Olympic Games Paralympic Games 1 Coca-Cola Coca-Cola 1 2 British Airways adidas 2 3 adidas British Airways 3 4 EDF GE 4 5 VISA Samsung 5 6 GE Cadbury 6 7 Samsung VISA 7 8 P&G P&G 8 9 McDonalds McDonalds 9 10 BMW BMW 10 11 Cadbury BT 11 12 UPS UPS 12 13 Omega EDF 13 14 Lloyds TSB BP 14 15 BP Acer 15 16 Acer Lloyds TSB 16 17 Thomas Cook ArcelorMittal 17 18 Deloitte Thomas Cook 18 19 Panasonic Omega 19 20 BT Panasonic 20 21 Dow Deloitte 21 22 Cisco Cisco 22 23 Atos Dow 23 24 ArcelorMittal Atos 24 25 Adecco Adecco 25 www.sociagility.com/socialympics IN COMMERCIAL CONFIDENCE
- 12. Get started Contact us for pricing information and demo Email print@sociagility.com Phone +44 (0)20 7913 6793 Twitter @sociagility