Introduction to Putting Online Audiences First, Again and Again / Forum One Web Executive Seminar
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The document outlines the importance of user-centered design in various sectors, highlighting the need to prioritize online audiences. It includes a persona named Phil, detailing his demographics and interests, along with examples from industries like automotive, financial services, and technology. Panelists from organizations such as the Environmental Defense Fund and the U.S. Senate discuss strategies to increase revenue and build client loyalty.
Introduction to Putting Online Audiences First, Again and Again / Forum One Web Executive Seminar
- 1. Web Executive Seminars Putting Online Audiences First Sophie Campagne, Director of User Experience and Design National Press Club Washington, DC May 8, 2008
- 2. Take This Event With You www.forumone.com/wes08may
- 3. Event Tag wes08may www.slideshare.net/tag/ wes08may www.flickr.com/photos/tags/ wes08may
- 4. Meet Phil
- 5. Meet Phil Phil, 32 Marketing Manager Education : College graduate Stage in life : Newly married Household income : $85,000 (dual income) Activities : Family time, challenging physical activities Spending : Trader Joe's, Banana Republic
- 6. Meet Phil Phil, 32 Marketing Manager Education : College graduate Stage in life : Newly married Household income : $85,000 (dual income) Activities : Family time, challenging physical activities Spending : Trader Joe's, Banana Republic Photo credits: Ford.com and CNN.com
- 7. Meet Phil Photo credits: Ford.com
- 8. Meet Phil Photo credits: Ford.com
- 9. Meet Phil Photo credits: Ford.com
- 10. Personas Across Sectors Automotive: Chrysler Ford MINI Cooper Financial services: Discover Fidelity Sovereign Bank Retail: Amazon Best Buy Staples Shipping: FedEx UPS Technology: Analog Devices Microsoft SAP Government: USDA HHS HUD Source: Forrester Research
- 11. User-Centered Design Techniques Persona Design Usability Testing Card Sorting Stats Analysis / Traffic analysis Interviews / Focus Groups Survey Analysis
- 12. User-Centered Design Techniques Persona Design Usability Testing Card Sorting Stats Analysis / Traffic analysis Interviews / Focus Groups Survey Analysis Source: Todd Zazelenchuk
- 13. Why Is ‘User-Centric’ Important? Increase revenue Educate Grow network Build loyalty
- 14. Food & Drug Administration
- 16. U.S. Senate
- 17. Voice of America
- 18. Our Panel Kira Marchenese Environmental Defense Fund Claudette Archambault U.S. Senate Steve Fuchs Broadcasting Board of Governors Sanjay Koyani U.S. Food and Drug Administration
- 19. Our Panel Kira Marchenese Environmental Defense Fund Claudette Archambault U.S. Senate Steve Fuchs Broadcasting Board of Governors Sanjay Koyani U.S. Food and Drug Administration
Editor's Notes
- #2: Welcome and good morning! We’re very excited that you’ve joined us. I’m Sophie Campagne, Director of User Experience at Forum One. Today we’re going to hear from 4 organizations who have approached their redesigns with their users in mind. From testing how intuitive a user interface is in multiple languages, to inexpensive tools to collect feedback from your users - this promises to be a very interesting discussion. A few logistics for our morning together: If you haven’t already, please silence your cell phones. We will take a short break at 9:45 for coffee and networking and we’ll wrap up at 11:00 sharp. Bathrooms are straight down the hall to the left. Some of us are going to lunch together after the event. Please join us! We’ll meet at the base of the stairs immediately following the event, and then go down to the food court together. There are a number of choices, and a big space for us to convene & talk more.