SlideShare a Scribd company logo
SBIR 101:
Funding Critical Innovations
SBIR funding is accessible to a
wide range of innovators
 • Small US-citizen owned company or
   start-up with new IP
 • Researcher* with an applied technology
   but no funding to create a prototype
 • Inventor with concept funded out of your
   own pocket
 *Restrictions apply
Grants are an overlooked source of
early stage funding


• Federal SBIR/STTR grants to build and
  test innovative new products
• State NYSERDA grants—energy-related
• TIP, ARPA-e…
SBIR Innovation Model
                     Private Sector Investment/
                      Non-SBIR Federal Funds
                        (before/during/after)


                                                   PHASE III
                         PHASE II                   Product
   PHASE I
                         Research                 Development
   Feasibility
                          towards                      to
   Research
                         Prototype                Commercial
                                                    Market



                                        Taxes


Federal Investment
The SBIR program provides small
businesses the opportunity to
propose innovative ideas that
meet federal R&D needs
•   Small Business Innovation Research
•   Highly competitive
•   Three-phase award system
•   The Government is your customer for now
The STTR program is SBIR’s sister
program, encouraging cooperative
R&D between small businesses
and research institutions
• Small Business Technology Transfer
 Program
• Works like SBIR, but a research partner is
 required
Both SBIR and STTR allow you to
test the feasibility of ideas with
commercial potential
• Congress has mandated that agencies
  with significant external R&D budgets
  reserve a percentage for SBIR and STTR
• SBIR permits research institution partners
• STTR requires research institution
  partners
SBIR provides funding for high-risk
R&D and enables you to prove your
concept
 • First level of investment
 • Verification of your innovative technology
 • Peer-reviewed
 • Reduces technological risk for investors
   (angels/VCs will NOT fund R&D)
 • Has grown increasingly competitive
 • Under a CR; rules may change in 2011
SBIR builds value in your business
for the owners of your business

• Not dilutive like equity investment
• No future debt accrued
• Inventors retain 100% intellectual
  property and commercialization rights
• Licensing and royalties=future revenue
  streams
Funding for SBIR projects differ
 by agency and solicitation

• Phase I---from $70K for proof of concept
  (current NSF is $150K)
• Phase II---$750K- $1.5 million to build out
• Phase III---commercialization opportunities
  with agencies and private firms (usually no
  cash)
SBIR and STTR fund direct
 project work in several areas

• Exploitation of scientific breakthroughs
• Innovative use of emerging technologies
• New application or major improvements to
  existing technologies
• Commoditized technology won’t be
  accepted
11 agencies host SBIR programs,
and 6 host STTR programs
•   Agriculture
•   Commerce
•   Defense - also STTR
•   Education
•   Energy - also STTR
•   EPA
•   Health and Human Services -
     – National Institutes of Health - also STTR
     – Health Care Financing Administration
•   Homeland Security- also STTR
•   Transportation
•   National Aeronautics and Space Administration - also STTR
•   National Science Foundation - also STTR
To be eligible for SBIR/STTR,
companies must be US-owned and
independently operated
• For-profit firm with fewer than 500 employees
• Not dominant in the proposed field of operation
• PI employed by the business over 50% time
   – For SBIR; STTR depends on the agency
• Research direction must be controlled by the
  SBIR grantee
To apply, the first step is to identify
all topics that relate to your
company’s R&D interests

                 www.zyn.com
                 www.sbir.gov
  • Links to SBIR information resources
  • SBIR/STTR solicitation schedules
The second step is to review
solicitation information for the
opportunities you have selected
• Pre-solicitation announcements
• Guidelines
  – Requirements - technical and personnel
  – Award amounts
  – Application and submission details
• Research funded in the past
• Sample or model proposals- be careful!
The third step is to contact each
agency to learn why the agency is
funding your topic
• Treat each agency as you would treat any
  customer
• Technical questions allowed before release date
• Only administrative questions after release date
• DOD has a pre-release period
• HHS and Agriculture not concerned about release
  date restrictions
Tactical strategies are necessary to
be competitive – you will need a
plan to win
•   Have a clear vision of the customer
•   Leverage federal and state resources
•   Leverage relationships with outside
    organizations
•   Consider the use of experts
•   Leverage personal resources
•   Ask for letters from potential customers
You must be prepared to sell the
value of your idea
• An investor is an investor
• Evaluate how you fit the funder’s needs
• Understand the funder’s motives and
  values
• Be able to articulate how your approach is
  different from competing technologies
• Show that you know your market
The proposal will require more than
‘filling out a form’—write for your
reader!
• Proposal quality is key
• The text should be engaging and easy to
  read, but avoid marketing-speak
• Don’t make the reader dig for
  information; highlight key points
• Use pictures, tables and figures
ITAC SBIR specialists can lead you
through the SBIR/STTR maze
We can:
• Help you find the right opportunity
• Match you with a research lab partner
• Match you with a small business
• Advise you on proposal strategy
• Read your proposal with comments
We can’t:
• Write the proposal for you
Thank you, and feel free to
contact me with any questions or
for a copy of this presentation
Colleen Gibney
Technology Project Manager
ITAC

 ITAC
 www.ITAC.org
 CGibney@ITAC.org
 212-442-2990

Special thanks to Marcene Sonneborn, TDO

More Related Content

PPTX
Introduction to sbir program 032510
PPTX
IP Due Diligence - What Investors Want to See | Matthew Grumbling | Lunch & L...
PPTX
Common Pitfalls and Key Considerations in Getting (and Keeping) Intellectual ...
PPT
IP Strategy And Management
PPTX
Valuing Intellectual Property
PPT
Entrepreneurship 101 - Intellectual Property
PPT
Commercializing Intellectual Property
PPTX
Entrepreneurial Management (EM 05) Business Plan
Introduction to sbir program 032510
IP Due Diligence - What Investors Want to See | Matthew Grumbling | Lunch & L...
Common Pitfalls and Key Considerations in Getting (and Keeping) Intellectual ...
IP Strategy And Management
Valuing Intellectual Property
Entrepreneurship 101 - Intellectual Property
Commercializing Intellectual Property
Entrepreneurial Management (EM 05) Business Plan

What's hot (11)

PPTX
The Federal SBIR/STTR Programs | Constanza Pachon | Lunch & Learrn
PPTX
Commercialization of Intellectual Property Rights and its key business concern
PDF
The Bittle Code
PPTX
Legal and regulatory challenges for entrepreneurial ventures
PDF
Интел Кэпитал. Презентация Игоря Калошина
PPTX
What Innovators Need to Know About IP Protection: A Business-Focused Approach
PPTX
Entpreneurial Management (EM04_04 ) Before starting up a small scale industry...
PDF
Annie-Joan Olesen: Early warning és jövőbeni szcenáriók – Jövőkutató Informác...
PPT
Aligning IP With Business Strategy
PDF
Poem Framework Due Diligence
PDF
SKTA White Paper: We seed core technology startups 8 19-2014
The Federal SBIR/STTR Programs | Constanza Pachon | Lunch & Learrn
Commercialization of Intellectual Property Rights and its key business concern
The Bittle Code
Legal and regulatory challenges for entrepreneurial ventures
Интел Кэпитал. Презентация Игоря Калошина
What Innovators Need to Know About IP Protection: A Business-Focused Approach
Entpreneurial Management (EM04_04 ) Before starting up a small scale industry...
Annie-Joan Olesen: Early warning és jövőbeni szcenáriók – Jövőkutató Informác...
Aligning IP With Business Strategy
Poem Framework Due Diligence
SKTA White Paper: We seed core technology startups 8 19-2014
Ad

Similar to Introduction to sbir program 032510 (20)

PPTX
SBIR: Get Started, Get Funded
PDF
SBIR-STTR Programs Technology
PDF
Startup Advisor Lunch & Learn: SBIR/STTR Applications
PPTX
SBIR 101 Overview
PPT
SBIR Grants
PPTX
Winning SBIR Grants & NSF I-Corps Program Update
PDF
Iact sbir overview from bbc 4 27-2021
PPTX
Funding American Innovation: SBIR/STTR Explained
PPTX
Evan Rocheford's Level Up Presentation
PPTX
SBIR 101 by InterKn - Everything you need to know about America's Seed Fund
PPTX
Succeeding at Securing Non-dilutive SBIR/STTR Funding for University Spinoffs...
PPTX
InteliSpark SBIR & STTR Overview Presentation
PDF
SBIR Basics
PPT
TREND SBIR Presentation
PDF
SBIR Grant and STTR Grant Program Overview
PPTX
Funding Your Dreams with SBIR Grants
PPTX
Iact july 2013
PPT
NSF SBIR program and I-Corps
PPTX
Finding SBIR Funding For An Indie Game Studio
SBIR: Get Started, Get Funded
SBIR-STTR Programs Technology
Startup Advisor Lunch & Learn: SBIR/STTR Applications
SBIR 101 Overview
SBIR Grants
Winning SBIR Grants & NSF I-Corps Program Update
Iact sbir overview from bbc 4 27-2021
Funding American Innovation: SBIR/STTR Explained
Evan Rocheford's Level Up Presentation
SBIR 101 by InterKn - Everything you need to know about America's Seed Fund
Succeeding at Securing Non-dilutive SBIR/STTR Funding for University Spinoffs...
InteliSpark SBIR & STTR Overview Presentation
SBIR Basics
TREND SBIR Presentation
SBIR Grant and STTR Grant Program Overview
Funding Your Dreams with SBIR Grants
Iact july 2013
NSF SBIR program and I-Corps
Finding SBIR Funding For An Indie Game Studio
Ad

Recently uploaded (20)

PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
PDF
Unlocking AI with Model Context Protocol (MCP)
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
PPTX
Group 1 Presentation -Planning and Decision Making .pptx
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PPT
Teaching material agriculture food technology
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PDF
Machine learning based COVID-19 study performance prediction
PPTX
Big Data Technologies - Introduction.pptx
PPTX
Tartificialntelligence_presentation.pptx
PDF
Empathic Computing: Creating Shared Understanding
PDF
Approach and Philosophy of On baking technology
PDF
NewMind AI Weekly Chronicles - August'25-Week II
PDF
Encapsulation theory and applications.pdf
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PPTX
1. Introduction to Computer Programming.pptx
PDF
cuic standard and advanced reporting.pdf
PDF
Encapsulation_ Review paper, used for researhc scholars
PDF
Getting Started with Data Integration: FME Form 101
Network Security Unit 5.pdf for BCA BBA.
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
Unlocking AI with Model Context Protocol (MCP)
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
Group 1 Presentation -Planning and Decision Making .pptx
Reach Out and Touch Someone: Haptics and Empathic Computing
Teaching material agriculture food technology
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
Machine learning based COVID-19 study performance prediction
Big Data Technologies - Introduction.pptx
Tartificialntelligence_presentation.pptx
Empathic Computing: Creating Shared Understanding
Approach and Philosophy of On baking technology
NewMind AI Weekly Chronicles - August'25-Week II
Encapsulation theory and applications.pdf
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
1. Introduction to Computer Programming.pptx
cuic standard and advanced reporting.pdf
Encapsulation_ Review paper, used for researhc scholars
Getting Started with Data Integration: FME Form 101

Introduction to sbir program 032510

  • 2. SBIR funding is accessible to a wide range of innovators • Small US-citizen owned company or start-up with new IP • Researcher* with an applied technology but no funding to create a prototype • Inventor with concept funded out of your own pocket *Restrictions apply
  • 3. Grants are an overlooked source of early stage funding • Federal SBIR/STTR grants to build and test innovative new products • State NYSERDA grants—energy-related • TIP, ARPA-e…
  • 4. SBIR Innovation Model Private Sector Investment/ Non-SBIR Federal Funds (before/during/after) PHASE III PHASE II Product PHASE I Research Development Feasibility towards to Research Prototype Commercial Market Taxes Federal Investment
  • 5. The SBIR program provides small businesses the opportunity to propose innovative ideas that meet federal R&D needs • Small Business Innovation Research • Highly competitive • Three-phase award system • The Government is your customer for now
  • 6. The STTR program is SBIR’s sister program, encouraging cooperative R&D between small businesses and research institutions • Small Business Technology Transfer Program • Works like SBIR, but a research partner is required
  • 7. Both SBIR and STTR allow you to test the feasibility of ideas with commercial potential • Congress has mandated that agencies with significant external R&D budgets reserve a percentage for SBIR and STTR • SBIR permits research institution partners • STTR requires research institution partners
  • 8. SBIR provides funding for high-risk R&D and enables you to prove your concept • First level of investment • Verification of your innovative technology • Peer-reviewed • Reduces technological risk for investors (angels/VCs will NOT fund R&D) • Has grown increasingly competitive • Under a CR; rules may change in 2011
  • 9. SBIR builds value in your business for the owners of your business • Not dilutive like equity investment • No future debt accrued • Inventors retain 100% intellectual property and commercialization rights • Licensing and royalties=future revenue streams
  • 10. Funding for SBIR projects differ by agency and solicitation • Phase I---from $70K for proof of concept (current NSF is $150K) • Phase II---$750K- $1.5 million to build out • Phase III---commercialization opportunities with agencies and private firms (usually no cash)
  • 11. SBIR and STTR fund direct project work in several areas • Exploitation of scientific breakthroughs • Innovative use of emerging technologies • New application or major improvements to existing technologies • Commoditized technology won’t be accepted
  • 12. 11 agencies host SBIR programs, and 6 host STTR programs • Agriculture • Commerce • Defense - also STTR • Education • Energy - also STTR • EPA • Health and Human Services - – National Institutes of Health - also STTR – Health Care Financing Administration • Homeland Security- also STTR • Transportation • National Aeronautics and Space Administration - also STTR • National Science Foundation - also STTR
  • 13. To be eligible for SBIR/STTR, companies must be US-owned and independently operated • For-profit firm with fewer than 500 employees • Not dominant in the proposed field of operation • PI employed by the business over 50% time – For SBIR; STTR depends on the agency • Research direction must be controlled by the SBIR grantee
  • 14. To apply, the first step is to identify all topics that relate to your company’s R&D interests www.zyn.com www.sbir.gov • Links to SBIR information resources • SBIR/STTR solicitation schedules
  • 15. The second step is to review solicitation information for the opportunities you have selected • Pre-solicitation announcements • Guidelines – Requirements - technical and personnel – Award amounts – Application and submission details • Research funded in the past • Sample or model proposals- be careful!
  • 16. The third step is to contact each agency to learn why the agency is funding your topic • Treat each agency as you would treat any customer • Technical questions allowed before release date • Only administrative questions after release date • DOD has a pre-release period • HHS and Agriculture not concerned about release date restrictions
  • 17. Tactical strategies are necessary to be competitive – you will need a plan to win • Have a clear vision of the customer • Leverage federal and state resources • Leverage relationships with outside organizations • Consider the use of experts • Leverage personal resources • Ask for letters from potential customers
  • 18. You must be prepared to sell the value of your idea • An investor is an investor • Evaluate how you fit the funder’s needs • Understand the funder’s motives and values • Be able to articulate how your approach is different from competing technologies • Show that you know your market
  • 19. The proposal will require more than ‘filling out a form’—write for your reader! • Proposal quality is key • The text should be engaging and easy to read, but avoid marketing-speak • Don’t make the reader dig for information; highlight key points • Use pictures, tables and figures
  • 20. ITAC SBIR specialists can lead you through the SBIR/STTR maze We can: • Help you find the right opportunity • Match you with a research lab partner • Match you with a small business • Advise you on proposal strategy • Read your proposal with comments We can’t: • Write the proposal for you
  • 21. Thank you, and feel free to contact me with any questions or for a copy of this presentation Colleen Gibney Technology Project Manager ITAC ITAC www.ITAC.org CGibney@ITAC.org 212-442-2990 Special thanks to Marcene Sonneborn, TDO