Introduction to Search Engine Optimization
- 1. What is SEO? SEO stands for Search Engine Optimization, the process of making your website more visible and higher-ranking in search engine results. It helps people find your site easily and enhances the overall user experience.
- 2. How Search Engines Work 1 Crawling Search engines look at all the pages on the internet. 2 Indexing They save information about those pages. 3 Ranking They decide which pages are the best for each search.
- 3. On-Page SEO Optimizing your website's content and structure. Off-Page SEO Building your online reputation and authority. Technical SEO Ensuring your website is fast and mobile-friendly. Local SEO Optimizing your Google My Business profile for local searches and Google Maps. Types of SEO
- 4. Key SEO Concepts Content Helpful and interesting information that matches what people are looking for. Backlinks Other websites linking to your site, showing it's trustworthy. User Experience (UX) Making your site easy to use and navigate. Keywords Words people use to search for things.
- 5. SEO Best Practices On-Page Optimization Using keywords naturally in content, writing clear titles and headings. Content Strategy Creating useful and engaging content, updating regularly. Link Building Making connections with other websites, creating shareable content.
- 6. Measuring SEO Success • Visitors from search engines. Search Traffic • How your site ranks for important terms. Keyword Rankings • Visitors' actions and behavior. User Engagemen t
- 7. Set Up Your Google My Business Account
- 8. Enter Your Business information Add a Physical Location If you have a physical store or office, add your business address. Service Area If you serve customers at their locations, add the areas you serve. Phone Number Add your business phone number. Website Add your business website URL.
- 9. Verify Your Business 1 Verify Your Business Google will send a postcard with a verification code to your business address. 2 Enter Verification Code Enter the code on your Google My Business account when you receive it.
- 10. Complete Your Profile Business Hours Add your regular and holiday business hours. Photos Upload high-quality photos of your business, products, and services. Description Write a brief description with keywords about your business.
- 11. Regularly Update Your Profile Posts Share updates, offers, events, and news about your business. Reviews Respond to all customer reviews, both positive and negative.