Introduction to Social Media for SMB
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In 2011, small businesses constituted 98% of all businesses in British Columbia, with a significant rise in social media usage, as 70% of small businesses were active on platforms like Twitter and Facebook. The aim was to boost sales through a campaign that spent $35 on promoted ads across Canada, gaining notable traction. The document emphasizes the importance of long-term commitment to social media engagement.
Introduction to Social Media for SMB
- 1. IN 2011, stephanie wiriahardja • @stephawie • december 2012
- 2. IN 2011, SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA stephanie wiriahardja • @stephawie • december 2012
- 3. ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012, 43% spend 6+ hours an increase of 66% on social media from last year. 70 % of SMBs are on 90% of SMBs are on Twitter Facebook stephanie wiriahardja • @stephawie • december 2012
- 4. OBJECTIVE TO INCREASE THE NUMBER OF SALES THROUGH SOCIAL MEDIA stephanie wiriahardja • @stephawie • december 2012
- 5. stephanie wiriahardja • @stephawie • december 2012
- 6. stephanie wiriahardja • @stephawie • december 2012
- 7. $35 on promoted ads targeting all of Canada for this campaign stephanie wiriahardja • @stephawie • december 2012
- 8. $35 on promoted ads targeting all of Canada for this campaign Liked 720x in 3 days stephanie wiriahardja • @stephawie • december 2012
- 9. Set up your dashboard Track all mentions Be everywhere Be a source stephanie wiriahardja • @stephawie • december 2012
- 10. social media is NOT A SPRINT, IT'S A MARATHON. stephanie wiriahardja • @stephawie • december 2012
- 11. Stephanie Wiriahardja • Community Celebratoire of HootSuite • Top 7 Nominee “Must Follow 2013” for Social Media Awards • Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor <place Stephanie here> stephanie wiriahardja • @stephawie • december 2012