Introduction to Trufflenet for local government
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Trufflenet leverages advanced technologies and analysis processes to gather and interpret consumer opinions across the web, delivering tailored insights for various business applications. The service is characterized by speed, cost-effectiveness, and the ability to track sentiment and behaviors over time, making it ideal for reputation management and social marketing. Case studies demonstrate its effectiveness in real-time evaluation and strategy adaptation to meet audience needs.
Introduction to Trufflenet for local government
- 1. AN INTRODUCTION… “If I has asked what my Henry Ford customers wanted, they would have said ‘a faster horse’”. Henry Ford
- 2. WHAT TRUFFLENET DOES Uses both proprietary and best in class technologies to find and collect opinion from the entire web Overlays a multi-stage analysis process using analytical software, linguistic understanding and human analyst teams to ‘root out’ what you need to know Delivers understanding and insight in a clear written report to address your particular business needs Trufflenet is a custom digital intelligence service which allows us to undertake all projects, large or small
- 3. WHAT YOU WILL WANT TO KNOW Do residents reveal insights about behaviours and opinions? Can those comments Can they be cost- Will that analysis deliver and conversations be effectively analysed? actionable insights? found?
- 4. SOME OF OUR CLIENTS…
- 5. WITH UNIQUE STRENGTHS Fast Cost-effective Natural • No delays in recruiting • No sample fees • Listen to the unprompted, panel • No incentive fees authentic voice of the • Ask quick or urgent consumer • No additional costs for questions right away • Tap into consumers low incidence activities where they are, and learn • Get responses quickly and niche audiences from their natural • Typically twice as fast • Focus group alternative – behaviours as survey research with sample sizes in the millions • Enables other strengths such as speed and depth • Makes it possible to track quantity and sentiment of conversations over time
- 6. WHAT TRUFFLENET IS FOR Reputation Management • Track key metrics over time to inform communications planning and evaluation: • Key announcements / issues • Events • Perceptions audit Social marketing • Perfect for one-off projects and deep-dives • Understanding behaviours • Segmenting audiences • Capture subtleties in attitudes and tone of voice
- 7. QUALITY OF ANALYSIS CASE STUDIES 1. Reputation management 2. Social marketing 3. Realtime evaluation
- 8. TRACKING REACTION TO SENSITIVE ISSUES TRUFFLENET TRACKER How did the public reaction contrast with media coverage? • Trufflenet identified • Which measures received the most attention? • Which measures received the least attention? • What influenced positive and negative sentiment 5,000 comments analysed in 5 hours • We segmented the data according to speculation, reaction and round-up to understand • What created most concern? • Who influenced the debate?
- 9. OPPORTUNITIES FOR RESPONSIBLE DRINKING TRUFFLENET TRACKER To what extent could a brewer use social media to promote responsible drinking? • Trufflenet analysed conversations about drinking too much to understand when and why the conversations took place. • Detailed sentiment analysis identified tone of voice and language variations. 150,000 conversations | 40 recommendations • We identified unmet needs and possibilities to create content that appealed to the target audience.
- 10. REALTIME EVALUATION TRUFFLENET TRACKER How can the film ‘Dreams of a Life’ reach new audiences? • Trufflenet tracked conversations about the film before its general release. • We identified unmet needs and recommended actions to tailor the marketing to audience expectations. Revenue target exceeded by 167% • Analysis of audiences not engaging in the film helped target messages at key influencers • Weekly reports and an evaluation report showed the ROI to the film’s backers.
- 11. CONTACT DETAILS Matthew Cain Trufflenet 53 Chandos Place London WC2N 4HS CONTACT DETAILS T: +44 (0) 20 7812 6565 E: matthew.cain@trufflenet.com W: trufflenet.com