Using social media data to maximise content
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This document provides tips on how to use data to build an effective Facebook marketing campaign. It outlines five golden rules for using data, such as collecting data over time and only measuring factors that can be changed. Examples are given for how data can help with engaging new audiences, fine-tuning marketing messages, and informing content creation strategies. The document promotes using the Open Graph to build viral effects and gain real-time and permanent customer insights.
Using social media data to maximise content
- 1. HOW TO USE DATA TO BUILD YOUR FACEBOOK CAMPAIGN MATTHEW CAIN
- 2. DEFAULT MODE Advertise Promote Respond Hope
- 3. NICE PICTURE
- 4. SHAME ABOUT THE USERS
- 5. ALL’S WELL THAT END WELL
- 6. THE MODEL NEEDS TO CHANGE Advertise New tool Promote Old method Respond Hope Old outcomes
- 7. THE CHALLENGE Explore Mine Proposition Converse
- 8. WHAT CAN DATA DO? Find Test Listen Optimise Craft Revise
- 9. FIVE GOLDEN RULES Don’t wait Collect data over time Know what you can do differently Only measure what you can change Act & iterate, don’t wait & prove
- 10. FOR EXAMPLE
- 11. ENGAGING NEW AUDIENCES Reaching beyond the usual suspects How to reach key prospects Generating online buzz Managing response
- 12. FINE TUNING MARKETING How to reach key prospects Generating online buzz Converting curiosity Optimising language
- 13. LISTENING IN THE DNA Informing PR opportunities Iterating key messages Content creation plan Taking the temperature
- 14. THE OPEN GRAPH PROMISE
- 15. ACTIONS + OPINIONS + DATA
- 16. BUILDING THE ‘VIRAL EFFECT’
- 17. REALTIME AND PERMANENT DATA
- 18. CONTACT DETAILS Trufflenet Matthew Cain Ask me 12 Suffolk Street London SW1Y 4HG@mcaino anything T: +44 (0) 20 7812 6565 07764 747858 E: info@trufflenet.com www.trufflenet.com