Usability heuristics are general rules for building intuitive interfaces that UX designers and researchers use when evaluating or designing products. The 10 usability heuristics developed by Jacob Nielsen include visibility of system status, matching system design to the real world, user control and freedom, consistency and standards, error prevention, recognition over recall, flexibility and efficiency of use, aesthetic and minimalist design, helping users recognize, diagnose, and recover from errors, and providing help and documentation.
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