Introduction To Videogame Industry
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This document provides an introduction to the game development industry. It discusses the key players in the industry such as hardware manufacturers, publishers, developers and gamers. It also outlines the business models and how money is generated. The document highlights how the industry has evolved from coin-operated arcade games to the current era of online and mobile games. Main Studios is introduced as a game and animation developer.
Introduction To Videogame Industry
- 1. INTRODUCTION TO GAME DEVELOPMENT INDUSTRY
- 2. Who Am I?Marlin SUGAMACo-Founder/ ProducerMain StudiosGame and Animation Developers
- 3. What is a game developer ?Software development+EntertainmentHardware ManufacturersGamersPublishersDistributorsDeveloper
- 7. How do we make our money?Hardware ManufacturersGamersPublishersDistributorsDeveloperWORLD OF WARCRAFT® SUBSCRIBER BASE REACHES 11.5 MILLION WORLDWIDEWrath of the Lich King™ expansion fuels growth with record first-month sales of more than 4 million
- 8. How did it get so big?
- 9. BackgroundDomination of Coin-Operated Arcade GamesConsole EraInstalled GameMultiplayer Online GamesMobile GamesEra of Videogames Industry
- 12. Seven Generations of Consoles1234567
- 15. GamesCasualMMORPGAdvergamingFPSSeriousPuzzleSportSide ScrollingRacingActionModsEdugameSimulations
- 18. Physical creation of the game (pressing discs)
- 19. Packaging
- 20. Press and analyst relationsGame Packaging
- 21. Game Events
- 22. PublishersStarted in 2002 by BolehNet with Nexia OnlineGrew in 2003 by Lyto with Ragnarok OnlineAll publishers imported online games, mostly Korean Online GamesAll publishers located in Jakarta
- 24. Game DevelopersStarted in 2001 by Matahari Studios and 2003 by Altermyth Studio.
- 25. Now there are 19 studios registered unofficially under IGDA Indonesia
- 26. Wide variety of videogame developers
- 27. Full game development and third-party outsourcing
- 28. Developing from multiplayer online game, web based casual games, Xbox games, to niche arcade games
- 29. Vary from 2 – 50 people/ studioIndonesia Game Developers
- 30. How to Start?Game developer related majorBuild skillbased on industry needs (local and international)ArtTechBizAttitudeSkillKnowledgeCOACHINGCOMPETITION
- 31. Game Developer CompetitionsIndonesia ICT Awards ITB Digital Media FestivalgeMasTIK (Pagelaran Mahasiswa Nasional Bidang TIK)
- 33. General FactsComputer and Video Game Industry Tops $22 Billion in 2008 Games revenue beats Music and DVD’s in 2008…In 2007 music sales were overtaken and in 2008 games had a share of 38% of all entertainment sales, putting it in first place in the category, beating music and DVD sales.China's online game market reaped sales revenue of RMB 18.38 billion in 2008, representing an increment of 76.6% from a year earlier, according to a latest industry report.Analyst: U.S. Game Market To Reach $20 Billion In 2009by Eric CaoiliGameloft Revenues Up Following 2 Million iPhone Game Downloads
- 34. source: Entertainment Software Association, www.theesa.org
- 35. Console and Handheld Worldwide Revenue 2008source: www.vgchartz.org
- 36. Goofy games gets most of the hype and make a lot of moneysource: Business Week, November 2nd, 2009. Pg 45
- 37. Videogame and Advertising1 billionExpected market, in dollar for in-game advertising by 2010, according to Nielsen Media Research1983The year Anheuser-Busch, Inc. First included advertising in Bally Midway game Tapper. 30 billionThe amount of hours American men between 18 to 34 years of age, a key demographic for marketers, spent last year playing computer gamessource: Entertainment Software Association, www.theesa.org
- 42. Games for Medical Therapysource: Nintendo Fun Center , http://www.nintendo.com/corp/starlight.jsp
- 43. Games for Medical Therapysource: Nintendo Fun Center , http://www.nintendo.com/corp/starlight.jsp
- 44. Handheld
- 45. Mobile Phone as the New Videogame Hardware
- 50. Study Case: Zynga2 years old already profitable with more than 100 million USD in revenuesGoogle didnt started to make money until its third year, and still had less revenue
- 51. 10 Tips for Entering the IndustryExposure is importantRelationships matterStart small, win bigInvestors are easy to find, talents are notLeave the advance to the BIG BOYS, dont start build engines unless you have the best technologyMMO is not a starter projectFind your focusProve your capability, sell yourself moreGame Developer is entertainment, entertainment businessEvery Game Developer starts from a Gamer
- 52. Where to expose yourselfwww.gamedevid.orgwww.gamedev.net