Introduction to WordPress
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This document is an introductory guide to using WordPress as a content management system for building an online media presence. It covers key concepts such as setting up an admin account, using themes and widgets, installing plug-ins, and enhancing search engine optimization. Additionally, it provides practical tasks to engage with the platform, along with advice on content management and analytics integration.
Introduction to WordPress
- 1. Introduction to WordPressGetting you started with your online media empire
- 2. What is WordPress?Content Management SystemReader Interaction SystemMembership SystemAn “industry standard”SupportEvolution (SEO etc)
- 3. DO SOMETHING: Set UpLog into the admin area of your bloghttp://<yourdomain>/wp-admin.phpUsername and password as per set up
- 4. Key ConceptsAppearanceSeparate ‘skin’Themes & WidgetsContentPostsPagesCommentsFunctionalityPlug-ins
- 5. DO SOMETHING: Your First PostsEdit your About pageCreate a new postCreate another post with an image
- 6. Look and Feel - ThemesCharacteristics:SidebarWidget enabledWP 3.x readyRecommendations:SimplicityWOO ThemesThesis
- 7. DO SOMETHING: ThemesGo to theme directoryAppearance-> Themes -> Install ThemesSelect a themeInstallActivateSwitch themes
- 8. Look and Feel - WidgetsFunctionality from Plug-insPart of the WordPress frameworkWidgets give you the presentation layerFree or commercialCan be a starting pointBeware of bloat...
- 9. DO SOMETHING: Plug-insGo to plug-in directoryPlugins-> Add NewSome Recommendations:Add to AnyWP to TwitterContact Form 7Simple FaviconMy Calendar
- 10. DO SOMETHING: CommentsView someone else’s blogAdd a comment (be nice!)Go into your own admin areaReview / approve commentsComment on the comment
- 11. DO SOMETHING: Measuring ProgressRegister for Google Analyticswww.google.com/analytics Link to existing Google account if you have oneInstall the “Google Analyticator” Plug-inConfigureCheckReportsPage Source
- 12. (BASIC) Search Engine OptimisationTechnical BasicsTell GooglePermalinksPage TitlesPage DescriptionImages (videos)OtherSpeedCross linking / breadcrumbs EditorialTell GoogleContentLotsUniqueRelevantLinksShare (Add to Any)ForumsArticle Marketing http://yoast.com/articles/wordpress-seo/
- 13. DO SOMETHING: SEOTell Google:http://blogsearch.google.com/pingSet permalink structureSettings-> Permalinks/%postname%//%category%/%postname%/Install SEO Slugs plug-inRemoves ‘stop words’Install Headspace2 plug-inTitlesDescriptionsKeywords
- 14. Keeping Your Site FreshEstablish a routine for contentSchedule postsKeep on top of commentsAkismet can help youIf “reusing” content then top and tail with contextGoogle likes images (and videos)
- 15. The endQuestions?If you found this workshop valuable then please make a denotation to the Warwickshire Air Ambulance:www.wnaa.co.uk