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Introduction to WSI

    John Lepore
Digital Marketing System

                 Paid Search
                    (PPC)




                Digital          Search
Social Media
   (SMO)       Marketing         Engine
                               Optimization
                                  (SEO)
                                              Targeted Traffic

                System

                   Email
                  Marketing




                 Creativity
Why Focus on Local Search?
                     Learn more      Check your
                      about you      reputation




Search for
   you
                                                  Listen to
                                                   Friends




                                                    Checks for
                                                   deals/offers




             Consumer shopping has changed
The Evolution of Google
Why Focus on Local Search?
• What it takes to be successful today
Why Focus on Local Search?
What about phones, apps, ipads, netbooks, etc.?
Full spectrum of services!

• Execution: Strategy &          • Education
  Tactics
                                   – Support / Resource
  –   Sites/Micro Sites
  –   Landing Pages                – Research
  –   Brand Building               – Competitive Analysis
  –   Online Reputation
      Management                   – Localized GEO Targeted
  –   Loyalty Programs               Traffic
  –   Email marketing              – Current Site Review
  –   Mobile marketing             – Client Engagement
  –   Conversion Strategies
  –   eCommerce                    – Overall Best Practices
About WSI
• Provides advanced digital marketing solutions
• Business of all sizes and industries
• Our goal is to help businesses:
   – Elevate their online brand reputation
   – Generate more leads through the Internet
   – Tap into new revenue opportunities
   – Take their profit potentials to higher levels
• World’s largest network of Internet Consultants
• Service more than 80 countries internationally
• Corporate head office in Toronto, Canada
My Contact Details
          jlepore@wsiwisewebmarketing.com

          http://www.wsiwisewebmarketing.com


          http://wsiwisewebmarketing.com/our_blog.htm


          http://www.linkedin.com/in/johnlepore


          http://www.facebook.com/WSIWiseWebMarketing


          http://twitter.com/JohnLepore

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Introduction to wsi nov 11

  • 1. Introduction to WSI John Lepore
  • 2. Digital Marketing System Paid Search (PPC) Digital Search Social Media (SMO) Marketing Engine Optimization (SEO) Targeted Traffic System Email Marketing Creativity
  • 3. Why Focus on Local Search? Learn more Check your about you reputation Search for you Listen to Friends Checks for deals/offers Consumer shopping has changed
  • 5. Why Focus on Local Search? • What it takes to be successful today
  • 6. Why Focus on Local Search? What about phones, apps, ipads, netbooks, etc.?
  • 7. Full spectrum of services! • Execution: Strategy & • Education Tactics – Support / Resource – Sites/Micro Sites – Landing Pages – Research – Brand Building – Competitive Analysis – Online Reputation Management – Localized GEO Targeted – Loyalty Programs Traffic – Email marketing – Current Site Review – Mobile marketing – Client Engagement – Conversion Strategies – eCommerce – Overall Best Practices
  • 8. About WSI • Provides advanced digital marketing solutions • Business of all sizes and industries • Our goal is to help businesses: – Elevate their online brand reputation – Generate more leads through the Internet – Tap into new revenue opportunities – Take their profit potentials to higher levels • World’s largest network of Internet Consultants • Service more than 80 countries internationally • Corporate head office in Toronto, Canada
  • 9. My Contact Details jlepore@wsiwisewebmarketing.com http://www.wsiwisewebmarketing.com http://wsiwisewebmarketing.com/our_blog.htm http://www.linkedin.com/in/johnlepore http://www.facebook.com/WSIWiseWebMarketing http://twitter.com/JohnLepore