Introduction.pptx
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This document outlines the key stages of design thinking and product life cycles. It discusses: 1) The 5 stages of design thinking: empathize, define, ideate, prototype, and test. This is a human-centered process to generate innovative solutions. 2) The 4 stages of a product's life cycle: introduction, growth, maturity, and decline. This describes the typical lifespan of a product in the market. 3) Design ethics and how designers should consider moral behavior and responsible choices when developing products and solutions.
Introduction.pptx
- 1. GE2201 DESIGN THINKING UNIT I – INTRODUCTION TO DESIGN THINKING Mr. S. Muthu Natarajan M.E., (Ph.D.), Assistant Professor/Mechanical Kamaraj College of Engineering and Technology (Autonomous) Madurai District Mobile: +91-9566470389
- 2. Introduction - Product life cycle – Design Ethics – Design Process – Stages in design thinking: Immersion, Analysis and synthesis, Ideation, Prototyping. Syllabus
- 3. Design Thinking is a human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of the people, the possibilities of technology, and the requirements for business success. Design Thinking - Definition
- 5. Traditional Thinking vs Design Thinking
- 6. A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. A product’s life cycle is usually broken down into four stages; introduction, growth, maturity, and decline. Product life cycles are used by management and marketing professionals to help determine advertising schedules, price points, expansion to new product markets, packaging redesigns, and more. These strategic methods of supporting a product are known as product life cycle management. They can also help determine when newer products are ready to push older ones from the market. Product Life Cycle
- 7. Product Life Cycle (Contd…)
- 8. 1. Market Introduction and Development This product life cycle stage involves developing a market strategy, usually through an investment in advertising and marketing to make consumers aware of the product and its benefits. At this stage, sales tend to be slow as demand is created. This stage can take time to move through, depending on the complexity of the product, how new and innovative it is, how it suits customer needs and whether there is any competition in the marketplace. A new product development that is suited to customer needs is more likely to succeed, but there is plenty of evidence that products can fail at this point, meaning that stage two is never reached. Product Life Cycle (Contd…)
- 9. 2. Market Growth If a product successfully navigates through the market introduction it is ready to enter the growth stage of the life cycle. This should see growing demand promote an increase in production and the product becoming more widely available. The steady growth of the market introduction and development stage now turns into a sharp upturn as the product takes off. At this point competitors may enter the market with their own versions of your product – either direct copies or with some improvements. Branding becomes important to maintain your position in the marketplace as the consumer is given a choice to go elsewhere Product Life Cycle (Contd…)
- 10. 3. Market Maturity At this point a product is established in the marketplace and so the cost of producing and marketing the existing product will decline. As the product life cycle reaches this mature stage there are the beginnings of market saturation. Many consumers will now have bought the product and competitors will be established, meaning that branding, price and product differentiation becomes even more important to maintain a market share. Retailers will not seek to promote your product as they may have done in stage one, but will instead become stockists and order takers. Product Life Cycle (Contd…)
- 11. 4. Market Decline Eventually, as competition continues to rise, with other companies seeking to emulate your success with additional product features or lower prices, so the life cycle will go into decline. Decline can also be caused by new innovations that supersede your existing product, such as horse-drawn carriages going out of fashion as the automobile took over. Many companies will begin to move onto different ventures as market saturation means there is no longer any profit to be gained. Of course, some companies will survive the decline and may continue to offer the product but production is likely to be on a smaller scale and prices and profit margins may become depressed. Product Life Cycle (Contd…)
- 12. Examples Product Life Cycle (Contd…)
- 13. Design ethics concerns moral behavior and responsible choices in the practice of design It guides how designers work with clients, colleagues, and the end users of products, how they conduct the design process, how they determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing. Ethical considerations have always played a role in design thinking, but the development of scientific knowledge and technology has deepened awareness of the ethical dimensions of design. Design is the human power of conceiving, planning, and bringing to reality all of the products that serve human beings in the Design Ethics
- 14. Design is the human power of conceiving, planning, and bringing to reality all of the products that serve human beings in the accomplishment of their individual and collective purposes. Design Process
- 15. Design Process
- 16. Design Process
- 17. Stage 1: Empathize — Research Your Users' Needs Here, you should gain an empathetic understanding of the problem you’re trying to solve, typically through user research. Empathy is crucial to a human-centered design process such as design thinking because it allows you to set aside your own assumptions about the world and gain real insight into users and their needs. Stage 2: Define — State Your Users' Needs and Problems It’s time to accumulate the information gathered during the Empathize stage. You then analyze your observations and synthesize them to define the core problems you and your team have identified. These definitions are called problem statements. You can create personas to help keep your efforts human-centered before proceeding to ideation. Stages in Design Thinking
- 18. Stage 3: Ideate — Challenge Assumptions and Create Ideas Now, you’re ready to generate ideas. The solid background of knowledge from the first two phases means you can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created. Brainstorming is particularly useful here... Stage 4: Prototype — Start to Create Solutions This is an experimental phase. The aim is to identify the best possible solution for each problem found. Your team should produce some inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the ideas you’ve generated. This could involve simply paper prototyping. Stages in Design Thinking
- 19. Stage 5: Test — Try Your Solutions Out Evaluators rigorously test the prototypes. Although this is the final phase, design thinking is iterative: Teams often use the results to redefine one or more further problems. So, you can return to previous stages to make further iterations, alterations and refinements – to find or rule out alternative solutions. Stages in Design Thinking