IP and website

What elements of your website can be protected
 E-commerce systems, search engines or other technical Internet tools
 may be protected by patents or utility models;
 Software
 can be protected by copyright and/or patents, depending on the national law;
 website design
 is likely to be protected by copyright;
 Creative website content
 may be protected by copyright;
 Databases
 can be protected by copyright or by sui generis database laws;
 Business names, logos, product names, domain names and other signs posted on
your website
 may be protected as trademarks;
 graphic symbols, screen displays, graphic user interfaces (GUIs) and even
webpages
 may be protected by industrial design law;
 Hidden aspects of your website
 can be protected by trade secret law

How to protect your website
a) Protecting your IP rights
b) Register your trademarks;
c) Register a domain name that is user-friendly and reflects your trademark, business
name or character of your business;
d) Think about patenting online business methods, in countries where such
protection is available;
e) Register your website and copyright material in countries which provide this
option at the national copyright office;
f) Take precautions about disclosure of your trade secrets.
g) Consider to take an IP insurance policy that would cover your legal costs should
you need to take enforcement action against infringers.

b) Letting people know that the content is protected
 Mark your trademarks with the trademark symbol ®, TM, SM or equivalent symbols. Equally,
you can use a copyright notice
 Another option is to use watermarks that embed copyright information into the digital content
itself.
 You may also use a time stamp.
c) Letting people know what use they can make of the content
d) Controlling access and use of your website content
 Online agreements
 Encryption.
 Access control or conditional access systems.
 release only versions of insufficient quality
 Fingerprints
How to protect your website

Who owns the IP rights in your website?

Who owns the copyright?
Scenarios
 Website has been developed by your employees who are employed for this
purpose
 Outsourced the creation of their website design and/or content to an outside
contractor
TIP
It is highly advisable to enter into a clear, written agreement with the website
developer that spells out who owns IP rights in each element of the site.

Web development agreement
a) Scope of work to be performed
b) Ownership of material
a) Who owns IP rights in the different components of the website that are created by the
website developer
b) Who owns IP rights in material that you have provided to the website developer for use on
the website?
c) For any elements in which the website designer owns IP rights, what can you do with it?
d) For any elements in which IP rights are owned by someone other than you or the website
developer who is responsible for getting permission to use such third party material?
e) Who owns IP rights in the software that displays your website and runs the components of
your website?
f) Can the website developer use the design as a model for other websites?

Web development agreement
 Warranties
 Maintenance and update
 Liability
 Other
 fees and payment
 Indemnification
 Disclaimers
 limitation of liability
 jurisdiction and applicable law, etc.

Material owned by others
a) Using technical tools owned by others
b) Using software owned by others
c) Using copyrighted works owned by others
d) Photographs
e) Content from public domain
f) Using trademarks owned by others
g) Metatagging, linking & framing, and using trademarks in domain names
h) Using others’ likenesses

Creating, launching, maintaining or developing a
website
 Links that can create legal liability
 Leading to illegal content
 Links that comprise a company’s logo
 Deep links
 Framing , inlining or mirroring
 Watch out with metatagging
 Choose carefully your domain name
 Be sure not to disclose trade secrets
 Be sure not to disclose patent related information
 Respect other people’s personal data
 Immediately remove infringing material
 Be sure your online agreements are enforceable
 Post notices and disclaimers

Other legal issues
What is your liability, as the proprietor of a website, for the content of your website?
If you allow people to post content or comments on your site, do you need a policy for dealing
with postings?
If you place advertising on your site, what issues should your online advertising agreement
cover? Are your marketing practices legal?
If you trade online, what tax regulations are applicable to e-commerce?
If you sell online to consumers, do you need to fulfill with any distance selling regulations?
If your website contains statements about, or links to, other persons, companies or
organizations, are there potential liabilities for defamation?
If your website is directed toward children, are there any specific legal requirements you must
comply with?
If you are running an online education site, are there any specific issues regarding rights,
licensing and free use of copyright material?
How can you reduce the risk of being sued abroad?
Creating, launching, maintaining or developing a
website

Case Studies
YouTube vs. Super Cassette Industries (Copyright infringement)
Playboy Enterprises Inc vs. Calvin Designer Label (Meta tag case)
Ticket Master vs. Ticket.com (Deep links / Framing)

CONCLUSION
Websites are common targets for infringement lawsuits. If you are not cautious, you
can lose your IP rights or be liable for infringement of the IP rights of others.
Before going online, businesses should consult with a specialized Internet attorney on
IP and other legal concerns involved with the creation and management of a website.

IP and website

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