IP for Entrepreneurs
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The document outlines key aspects of intellectual property (IP) relevant to entrepreneurs, including its definition, types, and strategic considerations. It emphasizes the importance of understanding one’s IP assets, ensuring ownership, and recognizing potential infringements and competition. A checklist is provided for entrepreneurs to assess their IP value and related questions.
![K. Lance Anderson
EDUCATION
J.D.,
Texas
Tech
University
School
of
Law,
2000
M.S.,
Crop
Science,
Texas
Tech
University,
2000
B.S.,
Entomology,
Texas
Tech
University,
1997
PROFESSIONAL
Of
Counsel;
Greenberg
Traurig,
LLP
(Aus]n,
Texas)
Registered
Patent
A_orney
Former
Vice
President,
Intellectual
Property
and
Associate
General
Counsel,
Emergent
Technologies
Inc.
(2006-‐2012).
Former
Managing
Director,
Office
of
Technology
Transfer
and
Intellectual
Property,
Texas
Tech
University;
Texas
Tech
University
Health
Sciences
Center
(2003-‐2006);
Licensing
Specialist
(2000-‐2003).
Texas
Bar:
2000;
USPTO
:
2006
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013](https://image.slidesharecdn.com/ipslideslance-131208165805-phpapp01/85/IP-for-Entrepreneurs-2-320.jpg)
![Intellectual Property…
> ….means
any
and
all
Sofware,
technology,
materials,
or
informa]on,
including
without
limita]on
inven]ons
(whether
patentable
or
not),
improvements,
trade
secrets,
proprietary
informa]on,
know-‐how,
databases
and
data
collec]ons,
inven]on
disclosures,
technical
data
and
customer
lists,
customer
contact
informa]on,
customer
correspondence
and
customer
licensing
and
purchasing
histories,
sofware,
product
designs,
business
plans,
product
roadmaps,
works
of
authorship,
and
documenta]on
rela]ng
to
any
of
the
foregoing.*
> *recent
Asset
Purchase
Agreement
for
two
pending
patent
applica]ons
+
know-‐how,
trademarks
and
exis]ng
business
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013](https://image.slidesharecdn.com/ipslideslance-131208165805-phpapp01/85/IP-for-Entrepreneurs-4-320.jpg)
![Intellectual Property
> Other
Intellectual
Property
rights???
– “Web
2.0”
Assets
– Open
Source
sofware
(©)
– Branding
and
trade
dress
(™)
– Design
Patents
– Licenses
– Alliances/Collabora]on/Exper]se
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013](https://image.slidesharecdn.com/ipslideslance-131208165805-phpapp01/85/IP-for-Entrepreneurs-7-320.jpg)
![Intellectual Property - Strategy
> Consider
your
business
– Understand
your
compe]]on;
differen]ate
– Trade
Secrets
and
Patents
– Designing
transac]ons
to
retain
secrets;
or
to
convey
in
safe
manner
– Extend
obliga]on
of
confiden]ality
perpetually
– Careful
documenta]on
and
management
§ Internally
and
externally
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013](https://image.slidesharecdn.com/ipslideslance-131208165805-phpapp01/85/IP-for-Entrepreneurs-8-320.jpg)
![Intellectual Property – Questions to Answer
> Checklist
(see
handout):
– What
is
of
value?
– What
is
covered
by
IP?
– Do
we
own
it?
– Are
we
infringing?
– How
do
we
compare
with
compe]]on?
– Any
claims
against
us?
In
the
future?
What
about
challenges/opposi]on?
– America
Invents
Act
–
does
it
affect
us?
Greenberg
Traurig,
LLP
|
gtlaw.com
IP
for
Entrepreneurs
–
September
17,
2013](https://image.slidesharecdn.com/ipslideslance-131208165805-phpapp01/85/IP-for-Entrepreneurs-9-320.jpg)
IP for Entrepreneurs
- 1. IP for Entrepreneurs September 17, 2013 K. Lance Anderson Of Counsel andersonl@gtlaw.com Direct: 512.320.7226 Direct Fax: 512.233.0831 GREENBERG TRAURIG, LLP | ATTORNEYS AT LAW | WWW.GTLAW.COM ©2013 Greenberg Traurig, LLP. All rights reserved.
- 2. K. Lance Anderson EDUCATION J.D., Texas Tech University School of Law, 2000 M.S., Crop Science, Texas Tech University, 2000 B.S., Entomology, Texas Tech University, 1997 PROFESSIONAL Of Counsel; Greenberg Traurig, LLP (Aus]n, Texas) Registered Patent A_orney Former Vice President, Intellectual Property and Associate General Counsel, Emergent Technologies Inc. (2006-‐2012). Former Managing Director, Office of Technology Transfer and Intellectual Property, Texas Tech University; Texas Tech University Health Sciences Center (2003-‐2006); Licensing Specialist (2000-‐2003). Texas Bar: 2000; USPTO : 2006 Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 3. Disclaimer The informa,on provided in this presenta,on is for discussion and exemplary purposes only and does not cons,tute legal advice or create any a8orney-‐client rela,onship. Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 4. Intellectual Property… > ….means any and all Sofware, technology, materials, or informa]on, including without limita]on inven]ons (whether patentable or not), improvements, trade secrets, proprietary informa]on, know-‐how, databases and data collec]ons, inven]on disclosures, technical data and customer lists, customer contact informa]on, customer correspondence and customer licensing and purchasing histories, sofware, product designs, business plans, product roadmaps, works of authorship, and documenta]on rela]ng to any of the foregoing.* > *recent Asset Purchase Agreement for two pending patent applica]ons + know-‐how, trademarks and exis]ng business Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 5. Intellectual Property Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 6. Intellectual Property > Consider ALL Intellectual Property Rights – Patents – Trade Secrets – Trademarks – Copyrights – Other?? Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 7. Intellectual Property > Other Intellectual Property rights??? – “Web 2.0” Assets – Open Source sofware (©) – Branding and trade dress (™) – Design Patents – Licenses – Alliances/Collabora]on/Exper]se Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 8. Intellectual Property - Strategy > Consider your business – Understand your compe]]on; differen]ate – Trade Secrets and Patents – Designing transac]ons to retain secrets; or to convey in safe manner – Extend obliga]on of confiden]ality perpetually – Careful documenta]on and management § Internally and externally Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 9. Intellectual Property – Questions to Answer > Checklist (see handout): – What is of value? – What is covered by IP? – Do we own it? – Are we infringing? – How do we compare with compe]]on? – Any claims against us? In the future? What about challenges/opposi]on? – America Invents Act – does it affect us? Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013
- 10. Thank you Greenberg Traurig, LLP | gtlaw.com IP for Entrepreneurs – September 17, 2013