IPA 2010 Technical Conference - SAAS and the Cloud
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Cloud computing allows shared computing resources and software to be accessed over the internet on demand. Software as a Service (SaaS) delivers software applications over the internet through a subscription model. SaaS and cloud computing provide advantages like lower costs, reduced software costs through economies of scale, operational expense instead of capital investment, instant software updates managed by vendors, increased data reliability through vendor redundancy, and scalability to rent only what is needed. Adobe Scene7 is a cross-media publishing platform that integrates with existing workflows to enable web-to-print solutions and centralized brand control through template publishing across channels.
![Software as a Service(SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}](https://image.slidesharecdn.com/ipatechnicalconference-saasandthecloud-110621084639-phpapp02/85/IPA-2010-Technical-Conference-SAAS-and-the-Cloud-4-320.jpg)
IPA 2010 Technical Conference - SAAS and the Cloud
- 1. SaaS and the Cloud
- 2. PanelJeffrey StewartPartner, CTOTrekk Cross-MediaAndrew SimmonsVP Business DevelopmentThe Social Print ExperimentWayne SadlowskiWorldwide Channel ManagerAdobe Scene7
- 3. What is Cloud Computing?Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. (Wikipedia}
- 4. Software as a Service(SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}
- 5. AdvantagesLower Workstation CostsYou need less capacity and performance Reduced Software CostTypical services providers have scale you do notOperational expense vs. capital investmentInstant software updatesYour IT staff does worry about update cyclesIncreased data reliabilityVendors typically have superb redundancy built inDevice independenceMobile workers can have access from many locationsScalabilityYou rent what you need
- 7. CommunicationTechnologyVoice, Messages, Data, ContentSuppliersVerizon, AT&T, Facebook, Google,etcSkillReading; Writing; Computing and ICT Literacy; Career and learning self-reliance
- 8. CollaborationTechnologyFile Sharing, Screen Sharing, Remote Presence, WikiSuppliersMicrosoft, Cisco, AdobeSkillsReading; Writing, Arithmetic; Collaboration, teamwork, and leadership; Cross-cultural understanding; Creativity and innovation; Communications, information, and media literacy
- 9. CoordinationTechnologyERP, SFA, PMSuppliersSAP, Intuit, AdobeSkillsWriting, Arithmetic; Critical thinking and problem solving; Collaboration, teamwork, and leadership
- 10. ControlTechnologyRequirement, Production Management, Version Control, Deployment Management, Measurement, ReportingSuppliersMicrosoft, IBM, Google, AmazonSkillsArithmetic; Creativity and innovation; Computing and ICT literacy; Career and learning self-reliance
- 14. 14Scene7 Solutions Create Great Experiences…
- 15. Adobe Scene7 Cross-Media Publishing WorkflowSeamlessly integrates with existing systems and workflow15
- 16. Web-to-PrintAdobe Scene7 Capabilities:Enables web-to-print solutions (personalized print products & localized marketing materials)
- 17. Design template & tag variables (inline text, images, graphics) in Adobe CS desktop apps (ID, AI, PS)
- 18. Upload of native files from within CS desktop app
- 19. Refine, preview variables, publish for custom URL
- 20. Custom end-user application API and framework, output to print (PDF) or web (SWF, image)
- 21. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)Select Customers:National Pen: “Scene7 has enabled us to cost-effectively deliver a truly personalized online shopping experience for our customers.” – David King, VP Imaging
- 22. QVC: Increased click-thru up to 2x vs control group
- 23. Shop.org: Email & print campaign increased registrations 200%16Examples
- 24. 17 Adobe Scene7 Template Publishing AdvantagesCost-effective cross-media publishing for web, print, email, mobileControl all media production and publishing in-house
- 25. Centralized, brand control through approved, easily published templates & other assets
- 26. Reduced creative time & costs supporting marketing & sales channels – through decentralizationEase of use and integrationSimple, instant-on, “self-serve” hosted environment, universal access
- 27. Open APIs to build branded custom branded web form applicationsSingle vendor for high-quality resultsIntegrated Adobe tools and services to create, manage and publish assets anywhere
- 28. Increased flexibility with template design, using Photoshop, InDesign, or Illustrator
- 29. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)
- 30. Leverage Flash, Flex, AIR technologies to deliver engaging user experiences
- 31. Maintain content fidelity from desktop design to published output
- 32. 18Q&A
Editor's Notes
- #4: Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid.http://www.appistry.com/cloud-info-center
- #5: Software as a service (SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. Saas is also called “software on demand.” SaaS vendors develop, host, and operate software for customer use. Rather than install software on site, customers access the application over the Internet. The SaaS vendor may run all or part of the application on their hardware, or may download executable code to client machines as needed—disabling it when the customer contract expires.
- #6: http://web2.sys-con.com/node/640237Reduced CostCloud technology is paid incrementally, saving organizations money. Increased StorageOrganizations can store more data than on private computer systems.Highly Automated No longer do IT personnel need to worry about keeping software up to date.FlexibilityCloud computing offers much more flexibility than past computing methods.More Mobility Employees can access information wherever they are, rather than having to remain at their desks.Allows IT to Shift FocusNo longer having to worry about constant server updates and other computing issues, government organizations will be free to concentrate on innovation.
- #7: 4C’s of Cloud ComputingCommunicationCollaborationCoordinationControl