IPL8 Insights

For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
#IPL2015 – #BuzzAngles #Insights

Sponsor Buzz
 Of the total number of brands, 45% were Not Visible and almost
equivalent of brands were Least Visible
 Pepsi & DNA are the only brands that buzzed throughout the weeks
 Pepsi being the Title sponsor occupied 2nd position with 14% visibility
 DNA occupied the 1st position with visibility of 23%
 Air India, India’s flight carrier buzzed more than Jet Airways by 1%
 Idea sponsor of SunRisers Hyderabad buzzed more than Vodafone, official
partner of IPL
 Woo, dating application & sponsor of KingsXI Punjab occupied 10th
position with 2%

Owner Celebrity Buzz
 Celebrities Buzz the most as compared to business tycoons
 Preity Zinta and SRK ranked 1st and 2nd with 26% and 23% respectively
 Vijay Mallya, owner of RCB occupied 3rd position with 9%
 Owners of MI, Mukesh Ambani and Nita Ambani buzzed with 8% and 5%
respectively

Top-10 Keywords
 Occupied by all the Franchise Names, DNA – sponsors & Rohit Sharma –
player
 MI topped the search with 260 while KKR ranked 10th with score of 190
 Runners -up CSK was positioned at 6th with 224
 DNA is the only sponsor among the top-10 keywords with 250
 Rohit Sharma is the only player among the top-10 keywords with 193
 Despite poor finishing in standing tables, DD & KXIP are positioned ahead
of the qualified Teams
 Surprisingly keywords related to RCB does not figure in the top 10 list
 Chennai Super Kings and CSK, same keywords for the franchise are used
with score of 224

The Key Players
 Sports Personalities buzzed the most with 52%
 Franchises buzzed the 2nd most with 26%
 However celebrities who add glamour to the event buzzed with a minimal
of 2% only
 Sponsors buzzed with 9%
 However negative news alongside the event buzzed with 15%
 Sunil Naraine’s chucking and other news

Top 10 Sources
 Weekly
 From week 1, coverage of online buzz started minimally with 1%
 As the weeks passed, online coverage buzz started increasing
 Sudden spike was observed from Week 4, as the competition was mid-way
through
 The final week online coverage was at the peak with 32%
 Weeks 4 and 5 had online coverage of 24% and 26% respectively
 In Weeks 4 and 5, none of the teams had qualified and hence the buzz increased
and almost remained constant

Top 10 Sources
 Sports NDTV, DNA India and Cricket Country were the top sources in certain weeks
 Cricket country finished at top with 6%
 Cricket country topped the weeks from week 4
 Sports NDTV despite starting the top source in Week 1st, finished 5th with 3% only
 IBTimes finished 10th with 2% coverage only
 Firstpost positioned at 6th with 35 coverage
 DNAIndia, Indiatimes and Zeenews were at 2nd, 3rd and 4th psotion with 4%
coverage.
 The Hindu finished at 8th with 2% coverage
 Cricbuzz which was always updating through its App, wa buzzing online with 3%
coverage

Brand Visibility Index
 Despite the brand value of every franchise, the median visibility was 12%
only
 Brand Value has no effect on visibility.
 MI, the richest franchise with value of $111.9Mn had visibility of 13%
 SRH which has the lowest brand value with $15.9Mn had visibility of 12%
 The brand visibility of CSK tops with 14%
 KKR, the defending champions had a visibility index of 12%
 KXIP, the bottom table finishers had more visibility than RCB, RR and KKR
by 1%

Franchise and Their Sponsor & Player Buzz
Overview
 Delhi Daredevils, KingsXI punjab, Sunrisers hyderabad and MI buzzed
among the franchises during certain weeks
 Mumbai Indians, champions of the edition buzzed the most with 15%
 KingXI Punjab which finished at the foot of the table occupies the 3rd
position of the FranchiseBuzz table
 DD, Kings Punjab and CSK buzzed with 13%
 KKR, SRH & RCB buzzed with 11%; the lowest.
 RCB occupies the last position of buzz table despite finishing 3rd.
 KKR the defending champions occupied 6th position with 11%

 The opening week was buzzed by DD
 2nd week was buzzed by KingsXI Punjab
 3rd week was buzzed by SRH
 The last 3 weeks was buzzed by MI; Continuous winning ways must be the
reason.
 KXIP had the highest number of sponsors visibility with 65%
 RCB had the lowest number of sponsors visibility with 21%
 DD, KXIP, MI, RR had more than 50% of sponsors visibility
 CSK, RCB, KKR, SRH had less than 50% of sponsors visibility
 Domestic players comprise of Top – 5 players across each franchise is 38%

 Mumbai Indians
 Despite losing 5 of their first six games, finished 2nd of the table
 Eventually became the champions of the league
 Topped the Franchise Buzz Table with 15%
 Topped last three weeks of the event due to its continuous winning
 The richest franchise had visibility index of 13%
 Mumbai indians keyword topped the list
Visible Sponsors Buzz
 Jet Airways toped the charts with 41%
 HTC occupied 2nd position with 14%
 The lowest was Jack & Jones with 1% only
 Adidas, equipment partner ranked 6th with 7%

 Mumbai Indians
Top 5 players
 3 domestic players comprise of the list
 Rohit Sharma; captain of the franchise was the leading player with 193
 Following him was Harbhajan Singh with 122 and Kieron pollard with 121
 Lasith Malinga; opening bowler of the team ranked 4th with 82pts
 Parthiv Patel, wicketkeeper of the franchise ranked 5th with 78pts

 Chennai Super Kings
 After finishing at the top of the table; ended up as Runners-up for the
tournament.
 The franchise ranked 4th in the Franchise Buzz table with 13%
 Never buzzed in any of the weeks
 Has the highest Brand Visibility index with 14
 Owner ranked the lowest with 2%
 Only 6 of the 14 sponsors were visible
 Gulf toped the charts with 57%
 Amity University was the lowest with 3%
 Aircel, Centre Shirt sponsor visibility was only 12%
 The India Cements Ltd ranked 5th with visibility of only 5%

 Chennai Super Kings
 Top 5 players
 Only two Indian players comprised of the list; MSD and Suresh Raina
 MSD topped the list with 178
 Dwayne Bravo and Suresh Raina shared the 2nd spot with 115
 Faf Du Plesis ranked 4th with 94
 Dwayne Smith ranked 5th with 89
 Ravindra Jadeja did not make it to the list

 Royal Challengers Bangalore
 Finished 3rd of the table and also finished the season on 3rd after defeat to
CSK in Qualifier 2
 Has the lowest Brand Visibility index with 11
 Royal Challenge toped the charts with 59%
 Tata Motors Bold was the lowest with 3%
 Huawei, Centre Shirt sponsor visibility was only 31%

 Royal Challengers Bangalore
 Top 5 players
 Only two Indian players comprised of the list; Virat Kohli and Dinesh
karthik
 Chris Gayle topped the list with 178
 Virat Kohli at 2nd and AB De Villers at3rd position with 139 and 134 pts
respectively
 Mitchell Starc, their strike bowler was at 4th postion with 139pts
 Dinesh Karthik at 5th position scored with 79

 Rajasthan Royals
 Finished 4th of the table and also finished the season on 4th after defeat to
RCB in Eliminator
 Has the Brand Visibility index with 12 with brand value as $67Mn
 Rajasthan Royals keyword was used with a score of 198
 ICE toped the charts with 48%
 Kalasalingam Univ. was the lowest with 1%
 Spice and TCS occupied 2nd and 3rd position for visibility with 21% and 16%
resp.

 Rajasthan Royals
 Ajinkya Rahane the only player that listed in the top 10 Player buzz
 Top 5 players
 Only two Indian players comprised of the list; Ajinkya Rahane & Sanju
Samson
 Ajinkya Rahane topped the list with 131 while Sanju Samson ranked 5th
with points of 55
 Tim Southee, strike bowler ranked 4th with 60
 Steven Smith and James Faulkner ranked 2nd and 3rd respectively with 81
and 77

 Kolkata Knight Riders
 The Defending Champions Finished 5th in the table
 Has the Brand Visibility index with 12 with brand value as $75Mn
 KKR keyword was used with a score of 197
 SRK ranked 2nd in the Owner Celebrities Buzz
 DNA toped the charts with 70%
 The Telegraph ranked 2nd with 13%

 Kolkata Knight Riders
 Gautam Gambhir the only player that listed in the top 10 Player buzz
 Top 5 players
 Only two Indian players comprised of the list; Gautam Gambhir & Robin
Uthappa
 Gautam Gambhir topped the list with 164 while Sanju Samson ranked 5th
with points of 55
 Sunil Naraine, one of their strike bowler ranked 2nd with 130
 Robin Uthappa ranked 4th with 77
 Andre Russell; most valuable player of the tournament ranked 5th with 65

 Sunrisers Hyderabad
 Finished 6th in the table
 Buzzed only during the 3rd week
 Has the Brand Visibility index with 12 with the lowest brand value of
$15.9Mn
 None of its keyword makes it to the top-10 Keyword
 Idea toped the charts with 70%
 Bookmyshow ranked the lowest with 1%
 Spicejet ranked 2nd with 16%

 Sunrisers Hyderabad
 David Warner the only player that listed in the top 10 Player buzz
 Top 5 players
 Only one Indian players comprised of the list; Shikhar Dhawan
 David Warner topped the list with 134 while Eoin Morgan ranked 5th with
points of 68
 Dale Styen, their strike bowler ranked 4th with 73
 Shikhar Dhawan and Trent Boult shared 2nd position with 99

 Delhi Daredevils
 Finished 7th in the table
 The franchise ranked 2nd in the Franchise Buzz table with 13%
 Buzzed only during the 1st week only
 Has the Brand Visibility index with 12 with the brand value of $84 Mn
 Delhi Daredevils keyword ranked 3rd in the top-10 Keyword with 228
 Air-India toped the charts with 61%
 RBL Bank ranked the lowest with 1%
 UNICEF ranked 2nd with 19%

 Delhi Daredevils
 Yuvraj Singh ranked 7th in the player buzz with 2%
 Yuvraj Singh buzzed only in the 2nd week
 Top 5 players
 Three Indian players comprised of the list; Yuvraj Singh, Shreyas Iyer and
Zaheer Khan
 Yuvraj Singh topped the list with 135 while Imran Tahir ranked 5th with a
lowly points of 45
 Zaheer Khan, their strike bowler ranked 3rd with 56
 Shreyas Iyer and Angelo Mathews ranked 2nd and 4th respectively with
score of 90 and 51

 Kings XI Punjab
 Runners-up of previous edition finished 8th in the table
 The franchise ranked 3rd in the Franchise Buzz table with 13%
 Buzzed only during the 2nd week only
 Has the Brand Visibility index with 13 with the brand value of $76 Mn
 Kings XI Punjab keyword ranked 4th in the top-10 Keyword with 228
 Owner Preity Zinta topped the list of Owner Franchise with 26%
 Woo, a dating App toped the charts with 47%
 Punjab Kesari ranked the lowest with 2%
 The Tribune and Kyazoonga ranked 2nd and 3rd with 16% and 12%
respectively.

 Kings XI Punjab
 None of the players buzzed in either week nor made it top-10 Player Buzz
 Top 5 players
 Only Virender Sehwag of India was the player that listed
 Sehwag ranked 2nd with 87
 Glen Maxwell topped the list with 99
 Mitchell Johnson , their strike bowler ranked 5th with 80
 George Bailey and David Miller ranked 3rd and 4th with 84 and 81
respectively.

Thank You

IPL8 Insights

More Related Content

Viewers also liked (8)

Similar to IPL8 Insights (20)

More from Therefore Consultancy and Services Pvt. Ltd. (15)

Recently uploaded (20)

IPL8 Insights