Iris webinar - Creating smart city business models v4.ppt
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El proyecto financiado por el programa Horizonte 2020 de la Unión Europea busca desarrollar modelos de negocio para ciudades inteligentes mediante herramientas de ideación e incubación empresarial. Incluye ponencias de expertos y un panel de discusión sobre el desarrollo empresarial y la sostenibilidad en ciudades como Utrecht, Niza y Gotemburgo. Se persigue una transformación hacia ciudades climáticamente neutrales antes de 2050, apoyando innovaciones que fomenten la movilidad y el uso eficiente de recursos.
Iris webinar - Creating smart city business models v4.ppt
- 1. 1 This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 774199 Creating Smart City Business Models through Ideation Tools and Business Incubation
- 2. 2 This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 774199 AGENDA CREATING SMART CITY BUSINESS MODELS THROUGH IDEATION TOOLS AND BUSINESS INCUBATION 13:00 Introduction – Jonas Norrman, Change management expert, IMCG International, 13:10 Business Development in Smart Cities – Mark Sanders, professor of International Economics at Maastricht University / Utrecht University 13:30 Business Incubation – Stefan Braam, startup incubation Lead at UtrechtInc 13:50 Ideation Tools – Mark Sanders & Loek Zanders, project manager Utrecht University 14:10 Panel Discussion and Q&A Please, write your questions in the chat or raise your hand digitally. I will moderate your questions at the end of each session. Utrecht Gothenburg
- 3. 3 This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 774199 IRIS LIGHTHOUSE CITIES AND THEIR CITY DISTRICT AMBITIONS France, Nice – Eco Valley Business area and tourism industry Netherlands, Utrecht - Kanalenland Residential area and commercial industry Sweden, Gothenburg - Johanneberg Campus area and knowledge industry Fossil free energy in buildings Fossil free mobility solutions Example of city district targets: • Renewable and energy positive district • Flexible energy management and storage • Intelligent mobility solutions • Digital transformation and services Nice Utrecht Gothenburg
- 4. 4 Business model adaptation for each different IRIS solution
- 6. 6 A new perspective The Cities objectives is to steer markets towards climate neutrality and reduced use of resources. The cities need to understand how to formulate policies, regulation and other support, to develop market conditions. This to support the market actors value chains and individual business models, making climate-neutral offerings competitive to traditional service offerings. IRIS Smart City Project The expected impacts of IRIS are an open innovation ecosystem motivating citizens to act as prosumers. Innovative business models based on multi- stakeholder collaboration for secure and affordable energy and mobility services for citizens.
- 7. 7 From Smart Cities and Communities to 100 Climate Neutral Cities To make European cities the most livable places in the world. To start transforming European cities to climate neutral before 2050.
- 8. 8 Panel discussion • How can cities use ideation tools and business incubation to support business development in smart cities and achieve climate neutrality before 2030? • How could these tools and methodologies support the decarbonizing industries within cities? • What could be the role of ideation, incubation and business development in EU Horizon Europe Mission of 100 climate- neutral and Smart Cities before 2030?
- 9. 9 This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 774199 AGENDA 13:10 Business Development in Smart Cities – Mark Sanders, professor of International Economics at Maastricht University / Utrecht University 13:30 Business Incubation – Stefan Braam, startup incubation Lead at UtrechtInc 13:50 Ideation Tools – Mark Sanders & Loek Zanders, project manager Utrecht University 14:10 Panel Discussion Please, write your questions in the chat or raise your hand digitally. I will moderate your questions at the end of each session. Utrecht Gothenburg
- 10. 10 Business Development in Smart Cities Mark Sanders
- 11. 11 11 Nov-Dec 2017 Jan-Mar 2018 Apr-Sep 2018 Oct-Dec 2018 Prep. + data collection Data collection Evaluation Start-up challenges Acquisition Selection and matching Incubation 100 ideas 25 ideas 5-10 ideas Start-up SCUIBI 1.0A cunning plan?
- 12. 12 Lessons from Incubation in UtrechtInc. (and ClimateKic) “We test our hypotheses on a novel sample of 269 start-ups that applied to two incubators of which 158 were selected to the programme. Accounting for the selection effect by controlling for pre-incubation quality, we find that while incubation positively affects all measures of performance, the originality and diversity of the start-up do not moderate this effect. We explain this by arguing that incubators adjust their influence on the needs of the start-up which absorbs the effects from the knowledge base.”
- 13. 13 Lessons from Incubation in PACA-EST. “we found that start-ups that are committed to sustainability and smart-city related entrepreneurial projects develop themselves more than others in terms of employment. Such findings give evidence IRIS that the smart-city ecosystem is rather favorable to start-ups. They indeed tend to hire more which makes them profitable ventures to invest in for policymakers that want to stimulate innovation and employment” MASTERTHESIS INCUBATION PERFORMANCESAND IMPACTOFSTART-UP’SRESOURCES STUDY-CASEOFA RESEARCH-BASEDINCUBATORIN NICE. HUMAN GE OGR APHY MASTE RPR OGR AMME2018/ 2019 E conomic Geography – R egional Development and Policy Romain MORIN - 6406564 Supervised by Dr Andrea Morrison – Supported by Mark Sandersfor IR ISSmart-Cities
- 14. 14 Incubation of User Innovations “Our findings show that start-ups’ performance is increased by the participation in incubation programs. We found this effect to be similar (insignificantly different) for user innovations. (…) Finding only a small number of user innovations that have applied to the incubation programs as well as only a small number of the identified user innovations that have experienced incubation further suggests a double bias: A negative self-selection bias of user innovations and a selection bias of incubators against user innovations.”
- 15. 15 Lessons from Incubation in Utrecht, Goteborg and Nice. “The samples show that smart city innovation is not uncommon in our datasets. Over all incubators, the percentage of start- ups that could be classified as “smart city” is 11.8%, ranging between some 9% in Gothenburg and 27% in Climate KIC, an incubator dedicated to sustainable innovation. It should also be noted that the most restrictive necessary condition is “city”, not “technology”, as the latter scores 1 for over 90% in all samples. Of the “intensity” factors, the scores on “citizen” are clearly lowest at on average 5%. Whereas the use of ICT technology is common to some 50% of the sample. All this makes sense intuitively and corresponds with what we would expect given the profiles and nature of the incubators.”
- 16. 16 Spinoffs and User Innovations User and spinoff innovations in the right stage for incubation are hard (impossible) to find. We cannot find the needles in the haystack… but you can try to can draw them out.
- 17. 17 Life Cycle Stages Smart city start-ups benefit from generic incubation as much as non-smart city start- ups. There is therefore no need to restrict inflow to smart city ventures. But… Ideas are found in various stages of development… …from a variety of sources… …with correspondingly different needs and possibilities. Smart city business incubation should cater to this diversity, rather than try to exclusively aim for ideas in the right stage on smart city topics.
- 18. 18 SCUIBI 2.0 Smart city user innovation business incubation (SCUIBI) is (therefore) best served by: • Reforming business incubation programs to accommodate (better) innovations (of any type) in more stages and from a broader group of potential innovators. • Business incubation can be directed towards smart city development by focusing ideation activities on this topic. UtrechtInc implemented a substantial program reform IRIS Utrecht organised a host of ideation events. Our D3.4 reports on these activities in detail and contains ”recipes” for Smart City Ideation Activities to be replicated.
- 19. 19 Q U E S T I O N S ?
- 21. 21 Ideation Tools Mark Sanders & Loek Zanders
- 22. 22 Ideation as Citizen Engagement Tool More Social benefits + - More implementation feasibility - Civic hackathons Crowdsourcing Civic crowdfunding + Community building Citizen oriented decision making Ongoing process Image improvement Early stage Prototype Ready to implement
- 23. 23 Recipes for Smart City Ideation Documenting actual challenges to develop a ”how to” cookbook for smart city business incubation. The ingredient list: • Budget • Organizing costs • Award structure • Time • Preparation • Actual event • Resources • Stakeholder organizations • Roles • Location(s) • Challenge • Participants
- 24. 24 Recipes for Smart City Ideation Documenting actual challenges to develop a ”how to” cookbook for smart city business incubation. 1. Startup in Residence | Utrecht 2017 2. Smart Lighting Challenge | Utrecht 2019 3. FIWARE Hackathon | Europe 2019 4. Energy Poverty Challenge | Utrecht 2019 5. Citizen Innovation Challenge | Utrecht 2019 6. Utrecht Mobility Challenge | Utrecht 2019 7. Chalmers Live Challenge | Gothenburg 2020 8. ChangeU Students Challenge | Utrecht 2021
- 25. 25 Startup in Residence Dish: challenge | 0.4 FTE | 3M preparation + 3M execution + 3M incubation | €300.000 Recipe for: 76 ideas | 6 startups • Challenge on 9 societal topics (and 1 wildcard) hosted by the Municipality of Utrecht • Startup in Residence Utrecht received a total of 76 entries. 32 entries were selected for a live pitch. 7 startups were selected to join the incubation program, led by Graduate Space. • A key success factor is the reaching out to thousands of potential applicants. The difficulty of getting access to a network that is relevant cannot be underestimated. It is also a very costly ingredient; • The seven developed products or services were positively received by the municipality of Utrecht, leading to six ‘launching customer’ contracts (€20-40K). • While the wildcard is positively received by entrepreneurs, the entries mainly
- 26. 26 ChangeU Dish: hackathon | 0.5 FTE | 4M preparation + 2.5W execution + 10W incubation | €3.000 Recipe for: 13 ideas | 1 startups • Student-run online event during which teams of students developed smart city business models for 5 different challenges • 13 teams, consisting of in total 55 students, submitted an idea that was assessed. The one-pagers and video pitches were judged by 6 entrepreneurship/innovation/data experts and 5 Kanaleneiland residents. • The 16-day program possibly was too short to get students to deliver a detailed plan on the business idea. • Due to Covid-19, the event had to be organized virtually. This might have had an impact on teamwork and team dynamics, especially if a team consisted of individuals who did not know each other until right before the event. • Both in terms of chance of the team making an entry (100% versus 66%), as well as quality of the entry (6.19 versus 5.49 on a 10-point scale), teams consisting of individual sign-ups performed better compared to teams who signed up as a group.
- 27. 27 Lessons learned on recipes for Smart City Ideation 1. Team diversity (cultural, gender, education) can have a positive effect on idea quality. Consider individual sign-ups. 2. To attract desired ideas, an open challenge and very clear prerequisites are crucial. 3. Involved participants needs to have some sort of basic entrepreneurial skills (ideation, collaboration, creativity). Advanced skills (business development, scale-mindset) often lacking. 4. Manage (your own) expectations. Event organizers need to take note of the "activity funnel" to reduce drop-outs during the event. 5. The incentive of the event needs to be proportionate to the expected effort (1-2K for an idea; 10-20K do develop a validated business model)
- 28. 28 Panel discussion • How can cities use ideation tools and business incubation to support business development in smart cities and achieve climate neutrality before 2030? • How could these tools and methodologies support the decarbonizing industries within cities? • What could be the role of ideation, incubation and business development in EU Horizon Europe Mission of 100 climate- neutral and Smart Cities before 2030?
Editor's Notes
- #3: If smart cities want to encourage entrepreneurship and new business development, its ecosystem must meet two crucial conditions: it is essential to have activities in place that can generate tons of relevant ideas, and it is necessary to carefully organize mentoring of teams to turn ideas into thriving businesses. In this webinar, Utrecht University will present recipes to generate smart city business model ideas. Also, a blueprint for a Business Incubation Program will be showcased by incubator UtrechtInc, to guide teams behind the respective ideas to revenue and scale.
- #5: 5 key challenges - 16 innovative solutions The IRIS project works to create and apply bankable solutions for challenges identified by the cities themselves. By demonstrating and validating these integrated solutions the project aims to reduce technical and financial risks, giving confidence to investors and accelerating successful take up. Our five-year European funded project will harness user-demand driven energy and mobility services; encourage more collaborative and effective urban planning and governance; as well as validate business model and technical innovations to fuel smart sustainable city aspirations across the continent.
- #6: The most effective way forward for city development is to copy or replicate solutions established in other cities. Study business models and describe them with a smart city business model canvas template gives you a good presentation of what to copy. WP3’s role We provide the lighthouse cities of IRIS with a business model adaption tool for cities. We teach you how to use it. And you are committed to use it so that the integrated solutions of IRIS will have a chance to get replicated. Keep it simple! No other lighthouse project has been able to replicate. We believe it’s partly because the business models are too complicated. Right people at hand With the help of each lighthouse city, IMCG sees to that the right people from each organisation are attending the workshops.