Is Auto the New Android?

Editor's Notes

• #2: Why is Free and Open Software (FOSS) so important?Leading market research firms, including Forrester, Gartner, IDC, and the 451 Group identify innovation and development flexibility/agility as key objectives for development organizations, and that development organizations look to leverage FOSS as a key means by which they can achieve those goals. Black Duck is dedicated to enabling development organizations with FOSS as an integral part of a multi-source development process.
• #4: What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.
• #8: Infotainment in the car has become important and a differentiator in the car-buying decisions. 70% of the code in a high end car is in the head unit driving infotainment.Development and validation costs continue to spiral upward as the amount of software required rockets.Companies like Apple with its powerful developer kit and app-store model, Google with its connected services, and Personal Navigation Device leaders like TomTom have created a situation where car drivers and passengers want to access the same functionality in their car. Historically, automotive infotainment solutions are based on small real-time operating systems that are extended in an attempt to support the required functionality. This is a continually evolving target that leaves the industry constantly playing catch up. The problem is compounded by the fact that the industry exists within its own little bubble. Each participating Tier 1 develops complete solutions, competing at every level in the architecture to deliver relatively low-volume bespoke devices. The scale of the task is reflected in the required investment levels. Costs in excess of 100 million Euros are not uncommon for the development of a new Tier 1 platform.
• #9: Consumer electronics are outpacing the auto industryAuto customers are frustratedIVI is progressing too slowly
• #10: Why is this all happening?Dev cycles are 3-4 years in the auto industryMillions of LOC in every car platformToo many layers to build and maintainNo standards to help supply change
• #12: Feature needs: Voice recognition, touch screen, 3D graphics, Heads-up display, gesture recognition, steering wheel controls, Text to speech.Connectivity - SD Cards, USB, Bluetooth, WiFi connections, What’s the right balance for what stays in the smart phone and what is in the head unit? This question remains.
• #13: As a mobile device itself, it must function as a master for communication with portable consumer devices and as a client for connection to the cloud. It must avoid driver distraction through its ease of use; it must have the speed and reliability of an embedded device, but the rich user functionality and ecosystem support of a PC. At the heart of the answer is the middleware. The middleware provides the hardware and software abstraction for the applications whilst providing the services upon which the applications depend.The automotive infotainment middleware solution must effectively merge the feature-rich aspects of consumer products whilst preserving the enhanced quality and robustness requirements of automotive.
• #14: US National Highway Traffic and Safety Administration, NHTSA
• #16: What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.
• #17: What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.
• #19: Based on GENIVI’s achievements and OEM adoption, membership is expected to grow significantly in the near future and continuously over the long term
• #20: A closer look at GENIVIGENIVI was launched to serve three primary purposes: 1. To provide the forum within which the required critical mass would be established. The product demand is necessary to kick start the approach and create momentum behind the alignment of the ecosystem. 2. To host the technical programs within which the open infotainment platform would be developed, maintained, and promoted and its users protected. 3. To establish a compliance program that would enable GENIVI-based products to be obtained from multiple open source and commercial sources.
• #21: GENIVI’s targeted stack components will be non-differentiating or ‘commodity’ features – typically middleware. Higher stack levels such as HMI and apps will be focal point of IVI competition
• #22: 80% of the GENIVI Platform components will be obtained through open source. 15% will be adapted from open source for automotive compliancy and 5% will be custom code developed by GENIVI
• #23: Slide highlights:- Deployment of the GENIVI model drives a significant reduction in code created specifically for a proprietary architecture. Example of above Proprietary or Classic to GENIVI Implementation comparison highlights this reduction from a member’s development experience.
• #24: What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.