Is LinkedIn the Future of Social?
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LinkedIn has a user base of 347 million, with significant engagement as 2 new members join every second and 200 group conversations occur each minute. The platform is predominantly used by B2B marketers, with 94% utilizing it for content distribution and 62% finding it effective, while also hosting 2 million active job listings. Its revenue in Q4 2014 was largely derived from talent solutions, marketing solutions, and premium subscriptions, highlighting its important role in professional networking.
Is LinkedIn the Future of Social?
- 1. Is LinkedIn the Future of Social? 2015 Statistics
- 2. Linkedin has 347 million users and 187 unique monthly visitors. If Linkedin’s user base was a country, it would be the roughly the size of Russia, Japan and Mexico combined.
- 3. 2 new members join the platform every second and 200 group conversations occur every minute.
- 4. Linkedin is used in 200 countries and territories and available in 20 different languages.
- 5. There are 107 million Linkedin users in the US, 17 million in the UK, 10 million in the Middle East, 61 million in Asia, 28 million in India and 6 million in Australia.
- 6. 94% of B2B Marketers use Linkedin to distribute their content. LinkedIn is the only platform the majority (62%) of B2B marketers consider effective.
- 7. Since its launch in May of 2003, there have been 1 billion Linkedin endorsements and 380 million skills listed. There are currently 2 million active job listings.
- 8. $139 $168 $228 $252 $304 $188 $364 $393 $447 $534 $568 $643 $473 $325 Q1’11 Q2’11 Q3’11 Q3’11 Q2’12 Q3’12 A4’12 Q1’12 Q2’13 Q3’13 Q1’14 Q2’14 Q3’14 Q4’13 A1’13 Q4’14 Net Revenue (in millions) Linkedin Revenue between Q1, 2011 and Q4, 2014$121 $94
- 9. Of Linkedin’s 2014 Q4 revenue, 57% came from its "talent solutions" products, 24% came from marketing solutions, and 19% came from its premium profile subscriptions.
- 10. Your LinkedIn profile is 11x more likely to be viewed when you include a photo... And will receive 13x more views if you list your skills.
- 11. Number of Linkedin member pageviews in Q3 of 2014 = 28 million Number of Linkedin member pageviews in Q4 of 2014 = 30 million
- 12. Most-used LinkedIn profile word of 2012 Creative Most-used LinkedIn profile word of 2013 Responsible Most-used LinkedIn profile word of 2014 Motivated
- 13. Percent of millennials (15-34) that use LinkedIn? 13
- 14. 56% of Linkedin’s user-base is male.
- 15. 100 million long-form posts have been written on LinkedIn. 50,000 long-form posts are generated weekly on Linkedin.
- 16. 92% of high school grads (class of 2014) don’t use LinkedIn. But 39 million college students and recent college grads are on the platform.
- 17. 28% of US online adults are on LinkedIn. 29% of US social media users are on LinkedIn.
- 18. 48.3% of LinkedIn's traffic in Q4 2014 was mobile.
- 19. LinkedIn acquired Slideshare for $119 million in May of 2012. Slideshare has 60 million monthly users and 150 million monthly pageviews.
- 20. Sources: ● http://expandedramblings.com ● http://socialmediab2b.com ● http://www.businessinsider.com ● http://www.business2community.com
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