http://www.getbrandswag.com
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
http://bit.ly/kokomotwitter
 
 
Future of Online Communication The Basics The Strategy
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Borders no longer exist
 
 
Language is Secondary
“ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.”  -Vint Cerf VP of Google
 
 
 
 
 
 
 
 
What is Twitter? http://www.twitter.com
Micro-blogging service that enables its users to send and read other users’ updates known as tweets.
Cocktail Party
35-49 Represent 42% of Twitter Users
 
Tweets
Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
 
@
 
RT
 
#
 
 
DM
Tiny.Url
 
http://bit.ly
 
Tweet Up
Profile
 
Name – Bio - Web Brief Keyword Rich Bio Give a 140-160 Description of Yourself or Company Location Website
 
Background Give Additional Connection Points Picture or Logo Give a 140-160 Description of Yourself or Company
Lists
 
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
The Importance of Listening Custom Reputation Management Radian6.com  Google Alerts http://www.google.com/alerts Monitoring
 
 
Establish the Rules Why are you applying social media? What do you want to accomplish? Objectives
The Value of a Story Building Brand Awareness Where are you driving the user? Strategy
What technology are you using? What technology are they using? What technology are your employees using? Tools
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
Friends Enemies
Start by following your friends Watch the conversation and follow their friends Look at Lists Follow industry leaders
 
TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
5 Ways to Combine
1.  Marketing Research
2.  Traditional Networking
3.  Integration
4.  Brand Awareness
5. Lead Generation
blogsearch.google.com
 
 
 
 
 
Connect With Me Blog: http://www.kylelacy.com Twitter: @kyleplacy Email: kyle@getbrandswag.com Phone: 1-765-610-5965

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