iSecureCyber (Long Pitch Deck)
- 1. An Offering from Transformationplus
- 2. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Our Why That Drives Our What We are a company which harnesses the digital disruption to develop products & services that make life simple. Our Vision
- 3. iSecureCyber is innovated by Transformationplus, which is a product innovation company. iSecureCyber realises small and medium organisations face several challenges when identifying, classifying, monitoring and mitigating cyber risk. iSecureCyber enables easy management of cyber risks using end to end automation, built-in intelligence and integration with other cyber security products. Company Overview
- 4. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus The Problem 70% of SMBs would experience increased cyber attacks owing to lack of knowledge on how to protect their organization from these attacks 55% of SMBs lack in budget planning on cybersecurity. 80% of Australian SMBs are estimated to go bankrupt within 12 months owing to cyber attacks Source: NSW Business Chamber
- 5. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus A one stop cloud platform that automates the work of a cyber officer 1. Developed to be easily operated by the nontechnical novice user. 2. End to End (E2E) automation provides ‘implement and forget’ functionality. 3. Integrates with different cyber and non cyber products to provide holistic and meaningful insights to defend against cyber attacks. 4. Designed specifically to address Small & Medium Business’s Cyber Risk Our Solution
- 6. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Catered towards SMBs that lack cybersecurity expertise and budget, iSecureCyber has the built-in intelligence to automatically implement complex decisions thereby negating the needs of expert professionals Modelled on the basis of the industry backed data, iSecureCyber has a robust Cyber Early Warning System (CEWS) as an alert mechanism to indicate the probable cyber attacks Easy to use Cyber Handbook (CHB) providing step - by - step info to improve on the maturity level of cyber resilience with an 80% reduction in efforts Provides 100% of the value at 30% of the cost. Source: NSW Business Chamber How iSecureCyber solves the problem
- 7. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Base Supply chain security Interim Cyber certification management Advanced Centralised cyber platform Futuristic Travel cyber security Giant leap Cyber automation hub Our Roadmap August 2020 launched March 2021 July 2021 December 2021 December 2022
- 8. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Arvinth Kumar Cyber Associate Consultant Qualified CCNA professional with compliance and standards skilled such as ISO27001 and CPS234 Gokul Srinivasan PRABIR SAHA Founder & Executive Director A successful entrepreneur with more than 25 years of experience in leading large profitable cohort for disruptive technologies, automation and innovation, who then are creating the next generation solutions for his customers. Prakash Balasubramanian William McClure Head of Threat Intelligence Experienced IT professional with extensive experience in infrastructure/support and security Chief Product Owner & Co-founder Cybersecurity expert certified in CISSP,CISM,CISA, CEH,CRISC and having 15 years of industrial experience Chief Technical Officer Founder of a software company (Axel IT) and over 15 years of experience in developing and enhancing technology for businesses Our Team
- 9. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Our Business Model Five Minutes Onboarding Choose Subscription Type Complete Trial Click for Trial 5 Payment We have a very simple Software as a Service business model with instant onboarding through our website and leveraging on our partner networks. Its simplicity and scalability help us to built good customer relationships.
- 10. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Delighters Basic Satisfiers Basic This is a sample text. Insert your desired text here. Delighters One platform that SMB’s need to use. No Extras and No BIG $$$. Your Cyber Defense in your hand! Mandatory Characteristics iSecureCyber can be customized & implemented across SMB's Basic Expected characteristics of a Cybersecurity management is available within iSecureCyber Satisfaction Functionality Kano Model Analysis
- 11. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus iSecureCyber enables effective and automated identification of cyber risk 1. Dashboard catering to the senior management 3. Separate instances for Australia, Europe, US and India 4. PHP and Angular JS stack providing stability, functionality and simplistic UI design 2. Hosted on AWS Our Product
- 12. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Maintain compliance with regulations and standards 1 2 3 4 Centralized, simplified and effective management of cybersecurity Ability to showcase cybersecurity maturity as a selling point to clients Achieve and maintain cyber security certifications (ISO27001, SOC2-type 2) etc. Value To Customers REDUCE Cost & Effort By 90%
- 13. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus “Simplicity of the product and support from the Tplus team have stood out.” “iSecurecyber is at the leading edge of how multiple parties will share compliance information going forward.” “Team managed to demonstrate their flexibility, work ethics and the icing on the cake is the ease of use of their iSecureCyber.” “We have used iSecurecyber to attract other valuable customers.” “ ” “ ” Nick Gatland COO & CRO at Locii Rakesh Routhu Co-Founder & COO at Aerologix Testimonials from Early Adopters
- 14. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Market Validation (Impact of third-party risks) 37% Damage to Reputation 30% Poor customer experiences 29% Cost incurred for remediation 43% Loss of customer trust 42% Loss of revenue 38% Failure to Innovate/execute strategy Third-Party breaches Increased by 35% from year 2017 to 2019 Source: A commissioned study conducted by Forrester Consulting on behalf of RSA, December 2019 https://www.darkreading.com/attacks-breaches/third-party-breaches---and-the-number-of-records-exposed---increased-sharply-in-2019/d/d-id/1337037
- 15. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus 400 Million + TAM 400 Million+ Total SMB’s worldwide Total SMB’s in N America, Middle-east, Europe and Asia Pacific 200M + SMB’s /$1 Trillion Total target SMB’s (20% of available market) 40M+ SMB’s/$240B SAM SOM 400M+ SMB’s + & $ 2 Trillion Source: Australian small business and family enterprise Connected small business US: Deloitte Europe: No. of SMEs, Statista Asia Pacific Economic Corporation SME’s in Asia: Wonder Research The Middle east Investment Initiative National Action Plans on Business and Human Rights Average per SMB= 6000$ Market Size
- 16. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Factors Responsible Are: • Increase in stringent compliance mandates. • Lack of in-house competencies in the organization. • The rising instances of cyberattacks. • Faster adoption by SMEs for TPRM solutions. 2019 2022 3.2 Billion USD 6.5 Billion USD 3.2 Billion USD 6.5 Billion USD Attractive Market Opportunities in TPRM Source: https://www.marketsandmarkets.com/Market-Reports/third-party-risk-management-market- 222423768.html * CAGR=Compound Annual Growth Rate *TPRM=Third-Party Risk Management Global Growth Estimation in Market Size
- 17. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Role Industries C-level executive Vice president Director All industries Size of Business Small Medium Large * The bar graph denotes the number of targets for iSecureCyber in different size and roles in the businesses Customer Demographics
- 18. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Initial Stage • Content Marketing (Video) • Digital Marketing • POC • SEO • Referral Strategy Growth Stage • Events and experiences • Local sponsorships • High-level partnerships (ISACA, AISA) • Outbound advertising • Word-of-mouth referrals Customers Advocates Visitors Leads Seekers Customer Acquisition
- 19. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Third- party Networks20% Referrals 20% Distribution Channels
- 20. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus CompetitorsNicheLeaders ExpensiveAffordable Offers affordable and easy to use third-party vendor management software
- 21. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Investment Opportunity We’re looking for (series A)- $5M in funding, 40% of which will be spent on operations, 40% on human resources, and 20% on marketing. This will allow us to generate $7.5M in revenue in the next 48 months.
- 22. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Why Invest Now Big Opportunity Compelling Market Validation Uncomplicated Business Model Strong Scalability Solid Team 1 2 3 4 5 Single product at 10% cost Attractive market opportunities of 6.5 Billion USD With five minutes onboarding A diverse team with longstanding relations Gross margin of 100% and virtually no COGS generated
- 23. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Contact Us info@transformationplus.com info@isecurecyber.com 0421 010 510 10 Penrose Street, Marsden Park, NSW 2765, Australia
- 24. Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus Thank You Questions?
Editor's Notes
- #16: TAM: 400M* 6000$= 2T 400B SMB‘s/$ SAM: 200.68M*6000$= 1T20 4B SMB‘s/$ SOM: 40.136M*6000$=240B 816M SMB‘s/$ Canada:1.1 Million US:28.8 Million Middle east:23 Million Europe:25.1 Million Malaysia:20.6 Million Singapore:25.7 Million India:44 Million Hong Kong:29.3 million Australia:2.6 Million NZ: 0.48 Million Total: 200.68 Million Worldwide: 400 million Small SMB‘s= 2000$ per SMB Medium SMB‘s= 10,000$ per SMB