FirstLight – a new name & identity for Irish Sudden Infant Death Association
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The document outlines a marketing consultation for the Irish Sudden Infant Death Association (ISIDA), focusing on improving their identity and outreach. Key issues identified include low awareness among primary audiences, misconceptions about the association's focus solely on Sudden Infant Death Syndrome, and the need for a cohesive identity. Proposed next steps involve rebranding, enhancing online presence, consolidating partnerships, and developing a member-focused communication strategy.
FirstLight – a new name & identity for Irish Sudden Infant Death Association
- 2. Irish Sudden Infant Death Assoc – A New Identity Feargal Jennings Marketing Consultant Keep Thinking : Marketing Services
- 3. ISIDA & Keep Thinking • May 2012 • Focus on giving direction, cohesion and a more sustained approach to marketing communications • Immediate areas to improve – Website / Social Media / Marketing Collateral • But there were / are significant issues that need to be addressed before investing time and energy
- 4. Identifying the Issues • Low awareness of ISIDA amongst primary audience – (Hospitals / PHN’s / GP’s) • Belief that association is for SID’s only • Expanded remit to include children up to 12 years of age • Reduced real understanding through staff changes / workloads amongst HSE (Critical as stakeholders) • Lack of a coherent identity and position
- 5. Central to all of the issues The need for a new name & identity With core values and 35 years of work and history retained & evolved
- 6. New Name & Identity - Values • • • • • • • Hope & Support Positive & Optimistic Understanding Compassion Empathy Friendly Brightness
- 7. Creating a new identity • Inputs from workshops, interviews and ongoing meetings with key team and council • Important the name defines what the assoc is and does • Capture the emotive whilst delivering on rational – balance
- 8. New Identity
- 12. Communications - next steps • Re-develop Website & Facebook • Consolidate partnerships - IHF etc • Look at leveraging PR – relationships with media essential • Re-develop marketing collateral • Assess and Plan for more consolidated fundraising • Develop a member focused strategy
- 13. Communications – members playing their part FirstLight Marketing Dublin Conn Leinster Ulster Munster A National Campaign on a Local Level
- 14. Thank You