iSnack2.0 Case study By Manpreet singh digital
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The document discusses the marketing strategy for revitalizing vegemite sales through the introduction of the 'isnack 2.0' campaign, which has generated significant social media buzz with 300,000 entries. It highlights the brand's strong history and market presence, including 80% penetration in Australia. Recommendations include conducting an 'again name me' campaign and potentially changing the product name based on consumer response.
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iSnack2.0 Case study By Manpreet singh digital
- 1. iSnack 2.0 – The new Vegemite
- 2. Case Synopsis How to revive sales? Mr. Talbod
- 3. 2nd most loved brand on the internet 80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70 years in Australia.
- 5. Created huge buzz New name to be released during AFL at MCG 300,000 entries iSpread 2.0
- 7. Recommendations • Again Name me campaign on internet !! • depending on results, change the name. • Brand Salience was increased