The document discusses the growth of object storage technology, which is increasingly used for managing unstructured data, forecasting a market rise from $1.2 billion today to $4.6 billion by 2020. It highlights the advantages of OpenIO’s unique architecture, which allows for scalability without the need for data rebalancing, resulting in immediate performance benefits. OpenIO's open-source approach, interoperability with existing storage solutions, and human-free management position it as a key player in this evolving market.