This document discusses key performance indicators (KPIs) for IT sales representatives. It provides information on developing KPIs, including defining objectives and key result areas, identifying tasks, and determining how to measure results. Common KPI types are described such as process, input, output, leading, and lagging. The document recommends steps to create KPIs for IT sales representatives and warns of potential mistakes to avoid, like having too many KPIs. It promotes a website that offers materials on sales KPIs, performance appraisal forms, and review phrases.