The document provides instructions for small and medium-sized businesses on creating a Facebook profile and page. It explains that a profile is for an individual while a page is for a business or organization. It outlines the steps for setting up a profile including providing name, email, date of birth and profile photo. It also details the process for setting up a business page, including selecting a page type, adding a name, description and cover/profile photos that meet Facebook's guidelines, and customizing the page URL. The document emphasizes integrating the Facebook page with a business's other social media and websites.