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Modulo 5 – Facebook
per le PMI

http:www.learning2gether.eu

• Creare un Profilo
• Creare una Pagina

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare un Profilo

http:www.learning2gether.eu

Facebook Profile ≠ Facebook Page
• Il profilo Facebook Profile è personale e riferito a una persona.
• La pagina Facebook fa riferimento a un’azienda,
organizzazione o marchio che la usano per condividere notizie
e “connettersi”.
• L’azienda crea quindi una pagina (Condizioni d’uso)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare un Profilo

http:www.learning2gether.eu

Puoi creare una pagina senza un profilo
Ma: avere un profilo è raccomandabile
La pagina Facebook ha solo funzioni limitate:
• No ricerca
• No commenti su altre pagine

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare un profilo

http:www.learning2gether.eu

Per registrarsi:
• Nome
• Cognome
• Email
• Data di nascita
• Genere

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare un Profilo

http:www.learning2gether.eu

Conferma l’email

Lo decidi tu – se vuoi solo usare la pagina non è necessario
• Step 1 Trova I tuoi amici
• Step 2 Informazioni del profilo
• Step 3 Foto del profilo

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

Scegli tra:
• Impresa Locale o Luogo
Se hai un’attività aperta al
pubblico (es. Ristorante,
Negozio ecc.)
• Azienda, Organizzazione o
Istituzione
Se non hai un’attività aperta
al pubblico (commercio
internet, B2B ecc.)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

• Scegli il nome della pagina (puoi cambiare il nome di una
pagina con meno di 200 mi piace)
• Aggiungi una descrizione accurata della tua azienda
• Aggiungi I tuoi altri canali (blog, sito, ecc.)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

Aggiungi la foto del profilo e la
copertina
• Verifica le regole di Facebook (Page
Terms)
Controlla la più recente versione delle
Page Terms. Oggi non puoi includere
immagini con più del 20% di testo.
• Sii creativo
Immagini creative e professionali
equivalgono a efficaci biglietti da visita.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

Facebook bara!
• Copertina
Resa: 851 x 315 pixel
• Profile Picture
Resa: 160 x 160 pixel ma devono essere
almeno 180 x 180 pixel
• Facebook Page Guidelines
https://www.facebook.com/page_guid
elines.php

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

• Verifica il tuo Account (SMS)
• Richiedi una username
– Dopo la creazione la pagina ha un indirizzo URL spesso
provo di senso (ad es. www.facebook.com/pages/MyBusiness/271047055038785)
– Personalizza l’URL cambiando la username (ad es.
www.facebook.com/pages/My-Business)

Puoi cambiare la username della pagina
SOLO una volta.
Ricontrolla la username scelta.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Creare una Pagina

http:www.learning2gether.eu

Unisci tutti i tuoi social media
• Integra/segnala Facebook sul tuo
sito/blog per creare un social hub
• Trovi i plugins per la pagina web qui:
https://developers.facebook.com/docs/
plugins/
• Per saperne di più:
http://www.socialmediaexaminer.com/1
0-ways-to-add-facebook-functionalityto-your-website/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Ita 02 getting started_profile_page_final

  • 1. Modulo 5 – Facebook per le PMI http:www.learning2gether.eu • Creare un Profilo • Creare una Pagina This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 2. Creare un Profilo http:www.learning2gether.eu Facebook Profile ≠ Facebook Page • Il profilo Facebook Profile è personale e riferito a una persona. • La pagina Facebook fa riferimento a un’azienda, organizzazione o marchio che la usano per condividere notizie e “connettersi”. • L’azienda crea quindi una pagina (Condizioni d’uso) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 3. Creare un Profilo http:www.learning2gether.eu Puoi creare una pagina senza un profilo Ma: avere un profilo è raccomandabile La pagina Facebook ha solo funzioni limitate: • No ricerca • No commenti su altre pagine This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 4. Creare un profilo http:www.learning2gether.eu Per registrarsi: • Nome • Cognome • Email • Data di nascita • Genere This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 5. Creare un Profilo http:www.learning2gether.eu Conferma l’email Lo decidi tu – se vuoi solo usare la pagina non è necessario • Step 1 Trova I tuoi amici • Step 2 Informazioni del profilo • Step 3 Foto del profilo This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 6. Creare una Pagina http:www.learning2gether.eu Scegli tra: • Impresa Locale o Luogo Se hai un’attività aperta al pubblico (es. Ristorante, Negozio ecc.) • Azienda, Organizzazione o Istituzione Se non hai un’attività aperta al pubblico (commercio internet, B2B ecc.) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 7. Creare una Pagina http:www.learning2gether.eu • Scegli il nome della pagina (puoi cambiare il nome di una pagina con meno di 200 mi piace) • Aggiungi una descrizione accurata della tua azienda • Aggiungi I tuoi altri canali (blog, sito, ecc.) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 8. Creare una Pagina http:www.learning2gether.eu Aggiungi la foto del profilo e la copertina • Verifica le regole di Facebook (Page Terms) Controlla la più recente versione delle Page Terms. Oggi non puoi includere immagini con più del 20% di testo. • Sii creativo Immagini creative e professionali equivalgono a efficaci biglietti da visita. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 9. Creare una Pagina http:www.learning2gether.eu Facebook bara! • Copertina Resa: 851 x 315 pixel • Profile Picture Resa: 160 x 160 pixel ma devono essere almeno 180 x 180 pixel • Facebook Page Guidelines https://www.facebook.com/page_guid elines.php This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 10. Creare una Pagina http:www.learning2gether.eu This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 11. Creare una Pagina http:www.learning2gether.eu • Verifica il tuo Account (SMS) • Richiedi una username – Dopo la creazione la pagina ha un indirizzo URL spesso provo di senso (ad es. www.facebook.com/pages/MyBusiness/271047055038785) – Personalizza l’URL cambiando la username (ad es. www.facebook.com/pages/My-Business) Puoi cambiare la username della pagina SOLO una volta. Ricontrolla la username scelta. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 12. Creare una Pagina http:www.learning2gether.eu Unisci tutti i tuoi social media • Integra/segnala Facebook sul tuo sito/blog per creare un social hub • Trovi i plugins per la pagina web qui: https://developers.facebook.com/docs/ plugins/ • Per saperne di più: http://www.socialmediaexaminer.com/1 0-ways-to-add-facebook-functionalityto-your-website/ This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.