Learning 2.0gether_FB01_introduction
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The document discusses the potential uses of Facebook for small and medium-sized enterprises (SMEs). It notes that Facebook has over 1 billion users and 665 million daily active users. While Facebook is not a sales platform, it can be used by SMEs to build relationships with customers, gain trust, build reputation, disseminate information, and receive direct customer feedback - all of which are important for business success. The document also provides definitions for common Facebook terms.
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• What is Facebook
• Potential of Facebook for SMEs
• The “Lingo”
Module 5 – Facebook for SMEs](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-1-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat is Facebook?
• Facebook is the most
popular social network
• Over one billion users
• 665 million active users
every day](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-2-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat is Facebook?
• Often used for private
communication with
“Friends” via
messages, wall, chat
• Companies using fan
pages to interact with
their costumers](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-3-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Keep in mind:
• Facebook is not a
sales platform
• Facebook is a
communication
platform](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-4-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
So why bother:
Facebook is perfect for
building up relationships
and interacting with
customers.
foundation of a
successful business](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-5-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Facebook enables you
• To gain trust
• To build up reputation
• To speed up information processing
• To get people excited about what you are
doing
• To disseminate additional information](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-6-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Facebook enables you
• To receive direct feedback from their
customers on the service
• to observe what the competitors are doing
• to get more easily found on the internet
• to address the customer/target group more
directly](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-7-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euThe “Lingo”
• Admin
• Applications
• Event
• Fan
• Friend
• Group
• Like](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-8-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euThe “Lingo”
• News Feed
• Notifications
• Page
• Poke
• Profile
• Tag
• Timeline](https://image.slidesharecdn.com/l2gfacebook01introduction-130917042309-phpapp02/85/Learning-2-0gether_FB01_introduction-9-320.jpg)
Learning 2.0gether_FB01_introduction
- 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu • What is Facebook • Potential of Facebook for SMEs • The “Lingo” Module 5 – Facebook for SMEs
- 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhat is Facebook? • Facebook is the most popular social network • Over one billion users • 665 million active users every day
- 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhat is Facebook? • Often used for private communication with “Friends” via messages, wall, chat • Companies using fan pages to interact with their costumers
- 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs Keep in mind: • Facebook is not a sales platform • Facebook is a communication platform
- 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs So why bother: Facebook is perfect for building up relationships and interacting with customers. foundation of a successful business
- 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs Facebook enables you • To gain trust • To build up reputation • To speed up information processing • To get people excited about what you are doing • To disseminate additional information
- 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs Facebook enables you • To receive direct feedback from their customers on the service • to observe what the competitors are doing • to get more easily found on the internet • to address the customer/target group more directly
- 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euThe “Lingo” • Admin • Applications • Event • Fan • Friend • Group • Like
- 9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euThe “Lingo” • News Feed • Notifications • Page • Poke • Profile • Tag • Timeline