L2 g overview on web 2.0
0 likes940 views
This document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It provides statistics on internet usage in Europe, noting that 76% of Europeans are regularly online, 60% of young people use the internet on mobile devices, and over 80% search for goods and services online. The document also discusses the increasing use of mobile devices and how this has lowered barriers for digital customer service. It categorizes different types of social media tools for connecting, publishing, collaborating, and reflecting.
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 3 - Introduction to
Using Social Media for SMEs
Overview on Web 2.0](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-1-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWeb 1.0 -> Web 2.0
Web 1.0:
One-to-many
platform
Web 2.0:
Many-to-many
platform
Source: http://hinchcliffe.org/img/web1vsweb2.png](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-2-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Web 2.0 and Social Media
Web 2.0 stands for
interactive, collaborative
elements of the world wide
web.
(http://en.wikipedia.org/wiki/Web_2.0)
Social Media stands for all
media (platforms) supporting
the users in the interactive
exchange of information and
in mutual communication.
(http://en.wikipedia.org/wiki/Social_media)](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-3-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Internet Behaviour
Foto: violetkaipa - Fotolia
76 % of Europeans are regularly online;
almost 60% using it daily
32% are using the Internet on mobile
devices
(ES ~38%, ~IT 17%, UK not indicated)
60% of young people use the internet
on the move
Over 80% are searching for goods and
services on the Internet
50% of Internet users post on Social
Media
59 % of Internet users bought goods
and services online
Figures based on: Eurostat Statistics in focus 50/2012; 18/12/2012
http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KS-
SF-12-050-EN.PDF](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-4-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMobile Internet
Due to the exponential
spread of smartphones and
tablets the barriers to enter
the world of digital
customer service
significantly decreased.
Foto: violetkaipa - Fotolia](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-5-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Categories
and Tools
• Connect, exchange
and communicate
• Publication
• Collaboration
• Reflection](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-6-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euFurther Reading and Listening
Reading:
http://
www.itu.int/ITU-D/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.p
http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm
http://www.accenture.com/SiteCollectionDocuments/PDF/Accentu
re-Mobile-Web-Watch-Internet-Usage-Survey-2012.pdf
http://www.hubspot.com/marketing-webinars/small-business-
social-media-case-studies-archive
Listening:
http://www.youtube.com/watch?
v=Li79SoUaq5k&list=UUpgOA_2PgxytY095LqoOkug&index=2](https://image.slidesharecdn.com/l2goverviewonweb2-130923064412-phpapp02/85/L2-g-overview-on-web-2-0-7-320.jpg)
L2 g overview on web 2.0
- 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Module 3 - Introduction to Using Social Media for SMEs Overview on Web 2.0
- 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWeb 1.0 -> Web 2.0 Web 1.0: One-to-many platform Web 2.0: Many-to-many platform Source: http://hinchcliffe.org/img/web1vsweb2.png
- 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Web 2.0 and Social Media Web 2.0 stands for interactive, collaborative elements of the world wide web. (http://en.wikipedia.org/wiki/Web_2.0) Social Media stands for all media (platforms) supporting the users in the interactive exchange of information and in mutual communication. (http://en.wikipedia.org/wiki/Social_media)
- 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Internet Behaviour Foto: violetkaipa - Fotolia 76 % of Europeans are regularly online; almost 60% using it daily 32% are using the Internet on mobile devices (ES ~38%, ~IT 17%, UK not indicated) 60% of young people use the internet on the move Over 80% are searching for goods and services on the Internet 50% of Internet users post on Social Media 59 % of Internet users bought goods and services online Figures based on: Eurostat Statistics in focus 50/2012; 18/12/2012 http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KS- SF-12-050-EN.PDF
- 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euMobile Internet Due to the exponential spread of smartphones and tablets the barriers to enter the world of digital customer service significantly decreased. Foto: violetkaipa - Fotolia
- 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Social Media Categories and Tools • Connect, exchange and communicate • Publication • Collaboration • Reflection
- 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euFurther Reading and Listening Reading: http:// www.itu.int/ITU-D/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.p http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm http://www.accenture.com/SiteCollectionDocuments/PDF/Accentu re-Mobile-Web-Watch-Internet-Usage-Survey-2012.pdf http://www.hubspot.com/marketing-webinars/small-business- social-media-case-studies-archive Listening: http://www.youtube.com/watch? v=Li79SoUaq5k&list=UUpgOA_2PgxytY095LqoOkug&index=2