![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
MODULO 3 – INTRODUCCIÓN AL USO
DE LAS REDES SOCIALES EN LAS PYMES
Perspectiva general
sobre la Web 2.0](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-1-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWeb 1.0 -> Web 2.0
Web 1.0:
Plataformas
Uno-a muchos
Web 2.0:
Plataforma
Muchos a muchos](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-2-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Web 2.0 y Redes Sociales
Web 2.0 hace referencia a los
elementos colaborativos e
interactivos de la WWW
(http://en.wikipedia.org/wiki/Web_2.0)
Redes Sociales se refiere a
todos los canales
(plataformas) que permiten a
los usuarios el intercambio
interactivo de información y la
comunicación mutua.
(http://en.wikipedia.org/wiki/Social_media)](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-3-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euComportamiento en Internet
Foto: violetkaipa - Fotolia
El 76 % de los europeos se conectan
con frecuencia a internet, casi el 60% lo
hace diariamente
El 32% se conecta a Internet desde
dispositivos móviles
(España - 38%, Italia - 17%)
El 60% de los jóvenes se conecta a
internet mientras se desplazan
El 80% buscan bienes y servicios en
Internet
El 50% de los internautas publica en las
redes sociales
El 59 % de los internautas compraron
bienes o servicios online
Datos extraidos de: Eurostat Statistics in focus 50/2012; 18/12/2012
http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KS-SF-12-050-EN.PDF](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-4-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInternet Móvil
Debido a la aceptación y el
uso exponencial de
smartphones y tabletas, las
barreras de acceso al
mundo de servicios digitales
se ha reducido
notablemente. Foto: violetkaipa - Fotolia](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-5-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Categorias de Redes y
herramientas sociales
• Conectar, intercambiar
y comunicarse
• Publicar
• Colaborar
• Reflexionar](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-6-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Otras fuentes de información
recomendadas
Para leer:
http://www.iabspain.net/wp-content/uploads/downloads/2013/01/IV-estudio-a
http://
www.itu.int/ITU-D/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.pdf
http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Mobile-W
http://www.hubspot.com/marketing-webinars/small-business-social-media-case](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-7-320.jpg)
![This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Otras fuentes de información
recomendadas
Para ver y escuchar:
http://www.youtube.com/watch?v=sIFYPQjYhv8
http://www.youtube.com/watch?v=hc7TllPBbW0
http://www.youtube.com/watch?v=0AMpLFIE5cI
http://www.youtube.com/watch?
v=Li79SoUaq5k&list=UUpgOA_2PgxytY095LqoOkug&index=2](https://image.slidesharecdn.com/l2goverviewonweb2-140515115220-phpapp02/85/L2G-Perspectiva-general-sobre-la-Web-2-0-8-320.jpg)
L2G Perspectiva general sobre la Web 2.0
- 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu MODULO 3 – INTRODUCCIÓN AL USO DE LAS REDES SOCIALES EN LAS PYMES Perspectiva general sobre la Web 2.0
- 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWeb 1.0 -> Web 2.0 Web 1.0: Plataformas Uno-a muchos Web 2.0: Plataforma Muchos a muchos
- 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Web 2.0 y Redes Sociales Web 2.0 hace referencia a los elementos colaborativos e interactivos de la WWW (http://en.wikipedia.org/wiki/Web_2.0) Redes Sociales se refiere a todos los canales (plataformas) que permiten a los usuarios el intercambio interactivo de información y la comunicación mutua. (http://en.wikipedia.org/wiki/Social_media)
- 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euComportamiento en Internet Foto: violetkaipa - Fotolia El 76 % de los europeos se conectan con frecuencia a internet, casi el 60% lo hace diariamente El 32% se conecta a Internet desde dispositivos móviles (España - 38%, Italia - 17%) El 60% de los jóvenes se conecta a internet mientras se desplazan El 80% buscan bienes y servicios en Internet El 50% de los internautas publica en las redes sociales El 59 % de los internautas compraron bienes o servicios online Datos extraidos de: Eurostat Statistics in focus 50/2012; 18/12/2012 http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KS-SF-12-050-EN.PDF
- 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInternet Móvil Debido a la aceptación y el uso exponencial de smartphones y tabletas, las barreras de acceso al mundo de servicios digitales se ha reducido notablemente. Foto: violetkaipa - Fotolia
- 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Categorias de Redes y herramientas sociales • Conectar, intercambiar y comunicarse • Publicar • Colaborar • Reflexionar
- 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Otras fuentes de información recomendadas Para leer: http://www.iabspain.net/wp-content/uploads/downloads/2013/01/IV-estudio-a http:// www.itu.int/ITU-D/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.pdf http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Mobile-W http://www.hubspot.com/marketing-webinars/small-business-social-media-case
- 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Otras fuentes de información recomendadas Para ver y escuchar: http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.youtube.com/watch?v=hc7TllPBbW0 http://www.youtube.com/watch?v=0AMpLFIE5cI http://www.youtube.com/watch? v=Li79SoUaq5k&list=UUpgOA_2PgxytY095LqoOkug&index=2
Editor's Notes
- #6: Cisco studie