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- 1. STRENGTH WEAKNESSES OPPORTUNITIES THREATS Quality products Unique designs Pricing power Brand name Good raw material Skilled labor Expensive synthetic product Saturation of market. Cost structure Lack of modernization Lack of promotional activities Social media marketing Innovation International expansion Introduce new designs Use of latest machinery Designed will be copied by other Substitute product Competitors Political and economical instability Rising price of raw material Swot analysis of Textile industries Product: Gulahmed beddings
- 2. PESTel ANALYSIS: PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business situation. Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term. Political factors affecting textile industries: When a new government comes it make its own policies related to export and import of textile goods . An Industry will not be able to gain success, good reputation and trust if it will not consider legal and political sector as part of their strategy. Political and legal sectors include the needs of the company to follow the given policies and regulations of the government in order to be considered as legal and authorized business company. In this manner, industry should be able to consider political and legal aspects so as to show that they value the policies and regulations of the government in any of the business operations. Tax policy Employment laws Political stability Environmental regulations Trade and tariff restrictions Export policies
- 3. Hifza Ashraf MPA (previous) Roll no: 17 Introduction to business Assignment by M Ayesha