Kfc presentation
- 2. PRESENTED BY: Kinza Zakir Hifza Ashraf Nasira Batool Aliza Khan GROUP NO.1
- 3. In Business , new product development is the complete process of bringing a new product to market . Product development means making changes in the size, design, color, shape, characteristics, packing etc. of the product.
- 4. It may include addition of a new product line, addition of a new product item in a particular product line, elimination of existing product or product line & changes in the size, color, design, packing, characteristics, and prices of the product & discontinuation of the unprofitable item or product line.
- 5. There are at least 3 reasons for which new products should be developed. 1st, new products become necessary for meeting the changes in consumer needs. 2nd, new products become necessary for making new profits. 3rd, new products become necessary for combating environmental threats.
- 6. Adequate market demand. The product should fit into company’s present market structure. The idea should fit into the company’s present production structure. The product should fit as per the financial resources available. Adequate distribution in depth & breadth.
- 8. KFC is the world’s No.1 chicken QSR(quick service restaurant) Leading all over the world, Introduced many offerings for its growing customer staying rooted in the taste legacy of COLONEL HARLAND sander’s secret recipes. Products are made on the motto of “ crispy outside, juicy inside.”
- 9. “No body’s cooking like KFC today and we are the chicken experts” “There is no competitor for spicy chicken which is made by KFC” KFC specialized in chicken and they say :-
- 10. One man operation Starts in 1930 by Harland Sanders the founder of KFC Named as the dining area “sander Court & cafe” In 1939 “Sanders Court & café” was rebuilt name as KFC In 1960, 190 KFC franchise and it operates more than 5,200 restaurants in the US and over 15,000 around the world.
- 11. “To be leading integrated food services group in ASEAN region delivering consistent quality products and excellent customer focused” Vision Statement:
- 12. “To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers” Mission Statement:
- 14. COMMERCIALIZATION TECHNOLOGICAL IMPLEMENTATION PROTYPING AND MARKET TESTING BUSINESS ANALYSIS CONCEPT DEVELOPMENT AND TESTING IDEA SCREENING IDEA GENERATION
- 15. GENERAL MANAGER ASSISTANT GENERAL MANAGER UNITMANAGER TEAM MEMBERS MAINTENANCETECHNICIAN CUSTOMER SERVICE WORKER FOOD SERVICE WORKER COUNTER PERSON FAST FOOD CREW MEMBER PREPRATION TEAM MEMBER REFRIGERATION TEAM MEMBER ASSISTANT UNIT MANAGER SHIFT MANAGER
- 17. Right now there is no dessert in KFC’s menu. Therefore we plan to introduce Chocolate Brownies for chocolate lovers. We expect to catch the interest of a regular loyal customer base with its vast selection of brownies, including not-so-traditional flavors. We will focus on… · Providing the highest quality product. · Competitive pricing. · New ideas and flavors. · Local markets, with a special focus on coffee shop and bakery customers. We will sell chocolate brownies coupled with exceptional customer service in a warm atmosphere. Customers can dine-in and enjoy a warm or cold beverage to complement their brownie. Toppings will also be available when customers dine in for children, as well as the young at heart. We will also offer carry-out so customers can enjoy the treats at their own convenience.
- 18. We have specifically targeted segments of people with an appreciation for delicious desserts Targeted people are food lover and dessert lover . Busy people who want all in one . Our customers will also appreciate the fun and fast service - whether celebrating a birthday or stopping in for a break between shopping. Provide comfort and relaxation.
- 19. Although we are opening up a new product, there is no doubt that we are competing with a variety of similar businesses. We need to compete against the ideas that dessert is something that only follows a special dinner and needn't be any better than a frozen cake. We want every day to be a reason to celebrate. The comfort factor plays an important role in consumer decisions about sweets. Both the atmosphere and staff of KFC excels at warm & friendly. At the same time, the menu will reflect familiar favorites such as chocolate chunk or turtles, while there will be flavors for the more adventurous as well, such as pistachio brownies.
- 20. Promotion is the method used to inform and educate the chosen target audience about the organization and its products. Using all the resources of promotion: * Advertising * Sales Promotion * Public Relations * Events and Experiences * Coupons, Discounts and Bundled packages * An organization finds most of its meanings and survival through promotion. At KFC, Promotion is the main tool to bring all chicken lovers attention towards its delicious one-of-a-kind product, the Fried Chicken. K F C
- 21. Product development, is the life-blood of companies , it drives growth. and provide New value for customers Enhance company progress Profit margin Improved society Continued existence of the company
- 22. Our topic of presentation was NEW PRODUCT DEVELOPMENT What Is NPD? Reasons of NPD. Factors of NPD. Process of NPD. Case study of KFC.