ITDesign Project 1 Brief
- 1. 1 SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation of Natural Build Environment (FNBE) INTRO TO DESIGN - ARC30205 Prerequisite: None Lecturers: Ms Delliya Zain & Ms Shazreene Shamsuddin Project 1A THE 10 ART WORK (Getting To Know Elements & Principles of Design through 2D Abstract Art) 10% Individual +20% Group Work (out of the 100% overall marks) Individual Component Submission: 4th September 2015 Group Component Submission: 2nd October 2015 Introduction This project is divided into 2 important parts. The first part is about getting to know the basic design elements through observing nature and the built environment by sketching the apparent and concealed design elements in both environments. And addition to this students are required to produce 2 abstract artwork. The second part will concentrate on familiarizing design principles through composing simple art work using simple daily items. Both parts are basically dealing with 2D artwork. Objectives of Project The objectives of this project; 1. To learn the design process and design components such as sketching, drawing conventions, observation, investigation and production of presentation. 2. To form a comprehensive understanding of the basic principles, elements and design process at an appropriate level. Learning Outcomes of this Project On successful completion of this subject, students will be able to demonstrate the following: 1. To recognize and identify design elements and design principles. 2. To apply the design elements and design principles in simple projects. Any time one or more things are consciously put together in a way that they can accomplish something better than they could have accomplished individually, this is an act of design. (Charles Eames)
- 2. 2 Tasks - Methodology PART 1A – Sketching Elements of Design in Nature and the Build Environment- INDIVIDUAL Individually students are required to observe nature and the build environment and capture design elements apparent or unseen with their bare eyes. Students are required to sketch their findings, understanding and interpretation of basic design elements on white A5 art block paper. In total 8 A5 sketches and 2 A4 abstract art painting or drawing. Students are required to sketch the followings and to include an explanation page(s) for each item behind the artwork to further explain and identify the required elements of design through simple diagrams; A1. Nature – A5size Lines A2.Nature – A5size Shape - Organic A3.Nature – A5size Texture/Pattern A4.Nature – A5size Form & Hue A5.Nature – A4size Abstract Art – Transforming organic nature elements to geometric art or pattern - colour B1.Built – A5size Lines B2.Built – A5size Shape - Geometric B3.Built – A5size Texture/Pattern B4.Built – A5size Form & Hue B5.Built – A4size Abstract Art – Transforming manmade geometric elements to organic or free form art or pattern - monochrome Students are required to further understand and research each design elements to help them see, understand, record, sketch and explain in the explanation page. For all item, students are required to sketch using pencils or felt pen / art line pen for these sketches. For each sketch, it should only be using either pencil or felt pen – do not mix. For A4, A5, B4 and B5, students are may use water colour, pastel, markers and pencil colour. You may use any kind of art or drawing block or quality water colour paper only. Students are required to prepare it according to Fig 1.0 Project One A – Submission Layout. Fig 1.0 Project One A – Submission Layout
- 3. 3 Submission Requirement PART 1A – Submission Week 6 – 4th of September 2015 The orientation of the drawings should be all the same. Please refer to Fig O1. Students are required to paste the explanation page(s) behind the sketches attractively. The explanation page should include diagram(s) and key words to explain further about the design elements that you are emphasising on the sketch. Please provide a small photo of the subject/item drawn and it must be from the site. Do not use the photo for explanation. All explanation must be hand drawn and hand written. (Architecture handwriting) Please write the labels and title using white pencil and it has to be architecture hand writing. The A2 mounting board must be black. Assessment criteria The assessment for this assignment will be based on your Demonstrated understanding of design element and design principles and composition on the artwork. Originality, creativity, theme/concept, appropriate technique and workmanship quality of the artwork and presentation boards to enhance the design elements and principles. Clarity and content of the explanations of elements and principles of design on the presentation boards. Marking criteria Marks shall be distributed as follows: PART 1A – (for each art work we look at the followings) Demonstrated understanding of design element on the artwork. (How well the students understand & express design elements on the sketches and MEETING the requirements) 20% Clarity and depth of the explanations of elements of design. (How well the students illustrate the design elements through diagrams and annotations, the use of design vocabularies, appropriateness of content to the project and design elements and depth of knowledge about the design elements) 30% Originality, creativity, appropriate technique and workmanship quality of the artwork. (How well the students produce the artwork aesthetically {composition, tone, hatching et})to convey the specific design element, the appropriate technique used, the appropriate subject and position of the subject sketched, workmanship and skills of sketching of the artwork) 50% Total 100% (10% final marks) Suggested References These are just some links that should start you with your independent learning through research. Please don’t just refer to these links. There are books on the module outline as well. 1. http://www.makart.com/resources/artclass/simple.html 2. http://www.art21.org/teach/on-contemporary-art/contemporary-art-in-context 3. http://nwrain.net/~tersiisky/design/principles.html 4. http://www.ehhs.kent.edu/community/vlo/index.html