Iteration and co-creation connect the broad field of service design
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Service design is a method for developing services and service businesses. The role of the service designer is to acquire user knowledge through various tools and visualize the service experience with social skills, empathy, creativity, and visual thinking. Service design uses design thinking and coordination to create service concepts and innovate new service opportunities. The service design process involves understanding user and business needs, observing and profiling users to create empathy, developing ideas through prototyping, and implementing and improving services through participation.
Iteration and co-creation connect the broad field of service design
- 1. Iteration and co-creation connect the broad field of service design Satu Miettinen
- 2. Service design Method for developing services and service business Service desiner’s role is to aquire the user knowledge with variety of tools Visualize the service experience Social skills, empathy for the users, creativity and visual thinking Design thinking and co-ordination
- 3. Service thinking has ability to create service concepts Tool for improving customer experience, innovating new service opportunities and ROI Tool for innovating new sustainable service systems and well-being
- 4. Value creation and interaction Public services (Thackara 2008) Radical innovation (Jones and Samalionis 2008) Scenario tools for communication Social, technological and cultural frames of actors participating in the development (Morelli 2002) Service design is the design of the whole system of use (Saffer 2007)
- 5. Service design process > Understanding the service design challenge: the users, business environment and applicable technologies > Observing, profiling, creating empathy for the users, participating with the users and being visual during the whole process > Creating ideas, prototyping, evaluating and improving including the clients and the users in the process > Implementing, maintaining and developing the services > Operating with business realities
- 6. Participatory approach User experience (Desmet and Hekkert 2007) Bodystorming Context mapping Experience prototyping
- 7. Iterative service development process Commit the stakeholders in the development process A method of visualizing the service process Prototype the service process
- 8. Process Brief Experience prototyping Redefining the brief Participating the users Evaluating the process Reflecting with theory What new did we learn from the process?
- 9. References Desmet, P. and Hekkert, P. (2007). Framework of Product Experience.International Journal of Design. 1 (1) 57-66. http://www.ijdesign.org Jones, M. and Samalionis, F. (2008). From Small Ideas to Radical Innovation. Design Management Review. Winter 2008. Morelli, N. (2002). Designing Product/Service Systems: A methodological exploration. Design Issues. Vol, XVIII. No 3. MIT Press. Campridge. Saffer, D. (2007). Designing for Interaction: Creating Smart Aplications and Clever Devices. New Riders and AIGA Design Press. Berkeley. California. Thackara, J. (2008). Transforming public services. In innovation by design in public service. Thomas, E. (Ed.). The SOLACE foundation Imprint. The Guardian. Design Council. http://www.solace.org.uk/documents/sfi/SFI%20-%20Innovation%20by%20design%20in%20public%20services.pdf