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1 
INSTITUTE OF MANAGEMENT STUDIES 
GHAZIABAD 
“Study on role of manager vis a vis Information Technology in Ashok 
Leyland” 
PGDM -2014-16 
SECTION-B 
SUBMITTED TO: SUBMITTED BY: 
Dr. Sunayana Jain Gunjan Singh Rana (BM-014093) 
Faculty of Information Technology HimeshVerma (BM-014095) 
KashSadana (BM-014102) 
KunalSahni (BM-014109)
2 
DECLARATION 
We, declare that the project entitled “Study on role of manager vis a vis 
Information Technology in Ashok Leyland” submitted for the PGDM Degree is our 
original work and the project has not formed the basis for the award of any degree associate 
ship, fellowship or any other similar titles. 
Place: Signature of the student 
Date:
3 
ACKNOWLEDGEMENT 
The successful completion of any work would be always be incomplete unless we mention 
the valuable cooperation and assistance of those people who were a source of constant 
guidance and encouragement , they served as bacon light and crowned our efforts with 
success. 
We would like to extend our sincere gratitude to our Professor Dr. Sunayana Jain for her 
guidance.
4 
Table of Contents 
SNO. TOPIC PAGE NO. 
1 Declaration 2 
2 Acknowledgement 3 
3 Introduction 5 
4 History 6-7 
5 Information Technology 
8-9 
6 Role of Information Technology Manager 
9-13 
7 Conclusion 14 
8 Bibliography 15 
9 Questionnaire 16
5 
INTRODUCTION 
Ashok Leyland is an Indian automobile manufacturing company based in Chennai, India. 
Founded in 1948, it is the 2nd largest commercial vehicle manufacturers in India, 4th largest 
manufacturer of buses in the world and 16th largest manufacturer of trucks globally. 
Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and 
marine applications. It sells about 60,000 vehicles and about 7,000 engines annually. It is the 
second largest commercial vehicle company in India in the medium and heavy commercial 
vehicle (M&HCV) segment with a market share of 28% (2007–08). With passenger 
transportation options ranging from 19 seaters to 80 seaters, Ashok Leyland is a market 
leader in the bus segment. The company claims to carry over 60 million passengers a day, 
more people than the entire Indian rail network. In the trucks segment Ashok Leyland 
primarily concentrates on the 16 ton to 25 ton range of trucks. However Ashok Leyland has 
presence in the entire truck range starting from 7.5 tons to 49 tons. With a joint venture 
with Nissan Motors of Japan the company made its presence in the Light Commercial 
Vehicle (LCV) segment (<7.5 tons). 
Ashok Leyland's UK subsidiary Optare has shut down its bus factory in Blackburn, 
Lancashire.[2] This subsidiary's traditional home in Leeds has also been vacated in favour of a 
purpose built plant at Sherburn-in-Elmet. 
HISTORY 
Ashok Motors 
Ashok Leyland was founded in 1948 by Raghunandan Saran, a freedom fighter from 
Punjab.[3] After Independence he was persuaded by India’s first Prime Minister Nehru, to 
invest in modern industrial venture. Thus Ashok Motors was incorporated in 1948 as a 
company to assemble and manufacture Austin cars from England, and the company was 
named after the founders only son Ashok Saran . The company had its headquarters 
in RajajiSaalai, Chennai (then Madras) with the plant in Ennore, a small fishing hamlet in the 
North of Chennai. The Company was engaged in assembly and distribution of Austin 
A40 passenger cars in India.
6 
Under Leyland 
Sometime later, the founder Raghunandan Saran passed away in an air crash, prior to that he 
had been negotiating with Leyland of Britain for assembly of commercial vehicles as he 
envisioned commercial vehicle were more in need at that time than were passenger cars. The 
company later under Madras State Government and other shareholders finalised for an 
investment and technology partner and thus the British based Leyland Motors joined in 1954 
with equity participation by Leyland Motors, changing the name of the company to Ashok 
Leyland. Ashok Leyland then started manufacturing commercial vehicles. Under Leyland's 
management with British expatriate and Indian executives the company grew in strength to 
become one of India's foremost commercial vehicle manufacturers. 
The collaboration ended sometime in 1975 but the holding of British Leyland, now a major 
British Auto Conglomerate as a result of several mergers agreed to assist in technology which 
continued until the 1980s. Post 1975, changes in management structures saw the company 
launch various advanced vehicles and pioneering innovations in the Indian market, with 
many of these models continuing to this day with numerous upgrades over the years. 
Under Iveco and Hinduja partnership 
In 1987, the overseas holding by Land Rover Leyland International Holdings Limited 
(LRLIH) was taken over by a joint venture between the Hinduja Group, the Non-Resident 
Indian transnational group and IVECO, part of the Fiat Group. Ashok Leyland’s long-term 
plan to become a global player by benchmarking global standards of technology and quality 
was soon firmed up. Access to international technology and a US$200 million investment 
programme created a state-of-the-art manufacturing base to roll out international class 
products. 
Hinduja Group 
In 2007, the Hinduja Group also bought out IVECO's indirect stake in Ashok Leyland. The 
promoter shareholding now stands at 51%. Today the company is the flagship of the Hinduja 
Group, a British-based and Indian originated trans-national conglomerate after Hinduja’s 
bought Iveco’s remaining ownership stakes.
7 
INFORMATION TECHNOLOGY 
Information technology (IT) is the application of computers and telecommunications 
equipment to store, retrieve, transmit and manipulate data,[1] often in the context of a business 
or other enterprise.[2] The term is commonly used as a synonym for computers and computer 
networks, but it also encompasses other information distribution technologies such as 
television and telephones. Several industries are associated with information technology, 
including computer hardware, software, electronics, semiconductors,internet, telecom 
equipment, e-commerce and computer services 
Role of IT manager vis by vis IT in Ashok Leyland :- 
1. Technical staff duties 
2. IT Infrastructure update 
3. Product identification 
4. Products purchase 
5. Product Implementation 
6. IT inventory management includes issue, maintenance, services 
7. Internet Connection 
8. ISP purchase - > Proper utilization
8 
INFORMATION TECHNOLOGY IN ASHOK LEYLAND 
1. The IT adoption in Ashok Leyland is considerably high; it is an IT-enabled organization and 
relies on Information Technology very heavily 
• From an IT-enabled organization, Ashok Leyland would like to move to an IT-led 
organization – more collaboration between business and IT 
• The vision is for IT to be viewed as a value center rather than as a cost center 
• Social, Mobility, Analytics, and Cloud (SMAC) will be used as vehicles to transform the 
organization from an IT-enabled to an IT-led organization 
• They have a very strong IT engineering platform Background on Challenge 
2. Background on Challenge 
• The company plans to adopt SMAC to increase collaboration both within the organization 
as well as with partners & improve agility (They currently use Lync, Sharepoint and SAP for 
external collaboration) 
• Ashok Leyland is represented in Facebook 
• They want to churn and translate Big Data available to them into “Big Insights” • They are 
also considering in-memory computing 
3. The need to differentiate from competition is ever-increasing in the areas of product design 
Due to increasing competition, there is tremendous pressure and need for improving product 
quality at reduced cost to remain competitive & Warranty cost directly impacts the bottom 
line of an organization. How can we leverage data to provide insights towards reducing such 
costs? 
Solution:- The ProblemProviding insights by consolidating the data from multiple sources to 
improve product performance is a challenge  Product data today is captured in multiple 
systems like ERP, CRM, DMS, PLM, MES, etc. performance and enhancing customer 
experience 
4. How can Ashok Leyland leverage Big Data to improve Product performance and reduce 
warranty costs? The Challenge Statement 
Metrics to be achieved in the challenge: 
1. Reduce warranty cost by 10% 
2. Reduce defects per vehicle by 10% 
3. Reduce cycle time in defect capturing to implementation of design modification 
4. Improve customer satisfaction by reducing the repair time The Challenge Statement – 
DetailsAshok Leyland has a centralized Customer Relationship Management system (CRM) 
and Dealer Management System (DMS) Ashok Leyland has got almost 700 touch points 
including Dealers, Authorized Service centers, Spare parts retailers, etc. Important Points to 
Remember
9 
ROLE OF IT MANAGER 
PURPOSE OF THE POSITION 
The main reason for the position, in what context and what is the overall end result)The 
Information Technology Manager is responsible for installing and maintaining computer 
hardware, software and networks. 
SCOPE 
The way that the position contributes to and impacts on the organization 
The Information Technology Manager reports to the Senior Administrative Officer and 
manage and provides hardware and software maintenance, training and consultation, and 
recommendations about future planning and development of resources. Providing these 
services 
in an effective and efficient manner will ensure maximum access to and implementation of 
technology services and resources. 
RESPONSIBILITIES 
Major responsibilities and target accomplishments expected of the position including the 
typical problems encountered in carrying out the responsibilities. 
1. 
Manage information technology and computer systemsPlan, organize, direct, control and 
evaluate the operations of information systems and electronic data processing (EDP) 
 
Develop and implement policies and procedures for electronic data processing and computer 
systems operations and development 
 
 
Meet with managers to discuss system requirements, specifications, costs and timelines 
 
 
Hire and manage information systems personnel and contractors to design, develop, 
implement, operate and administer computer and telecommunications software, networks and 
information systems 
 
 
Control the computer systems budgets and expenditures
10 
2. 
Ensure technology is accessible and equipped with current hardware and software Main 
Activities 
 
 
Troubleshoot hardware, software and network operating system 
 
Be familiar with all hardware and software 
 
 
Be familiar with network operating system 
 
 
Provide orientation to new users of existing technology 
 
 
Train staff about potential uses of existing technology 
 
 
Train staff about new and potential use 
 
 
Provide individual training and support on request 
 
 
Provide recommendations about accessing information and support 
 
 
Maintain current and accurate inventory of technology hardware, software and resources 
3. 
Monitor and maintain technology to ensure maximum access 
Main Activities 
 
 
Troubleshoot all technology issues 
 
 
Maintain log and/or list of required repairs and maintenance 
 
 
Make recommendations about purchase of technology resources 
 
 
Research current and potential resources and services
11 
 
 
Provide network access to all staff and students 
 
 
Install work stations 
 
 
Connect and set up hardware 
 
 
Load all required software 
 
 
Provide network accounts and passwords as required 
 
 
Monitor security of all technology 
 
 
Install and maintain Foolproof and passwords 
 
 
Input and maintain IP addresses 
 
 
Advise staff of security breach and/or change in password or security status 
 
 
Ensure installation of lock out programs 
 
 
Identify and prepare hardware for disposal when appropriate 
 
 
Ensure hardware is stripped and secured before disposal 
Perform other related duties as required during working hours
12 
KNOWLEDGE, SKILLS AND ABILITIES 
Knowledge The incumbent must have proficient knowledge in the following areas: 
 
Computer hardware and software systems and programs Computer networks, network 
administration and network installation 
 
Computer troubleshooting, Computer viruses and security Email and internet programs and 
understanding of the northern economic, cultural and political environment Skills 
The incumbent must demonstrate the following 
Skills: 
Management and supervisory skills 
Ability to install and administer computer hardware, software and networks team building 
skills analytical and problem solving skills decision making skills effective verbal, 
presentation and listening communications skills 
 
Effective written communications skills 
 
Computer skills including the ability to operate computerized accounting, spreadsheet, word 
processing, graphics and website development programs at a highly proficient level stress 
management skills 
Time management skills 
Personal Attributes The incumbent must demonstrate the following personal attributes 
includes Be honest and trustworthy be respectful 
Possess cultural awareness and sensitivity be flexible 
Working Conditions 
The unavoidable, externally imposed conditions under which the work must be performed 
and which create hardship for the incumbent including the frequency and duration of 
occurrence of physical demands, environmental 
Physical Demands 
The Information Technology Manager will have to spend long hours sitting and using office 
equipment and computers, which can cause muscle strain. The Information Technology 
Manager will have to do some lifting of computer equipment, supplies and materials from 
time to time.
13 
Environmental Conditions 
The Information Technology Manager may have to manage a number of projects at one time, 
and may be interrupted frequently to meet the needs and requests of clients. The Information 
Technology Manager may find the environment to be busy, noisy and will need excellent 
organizational and time and stress management skills to complete the required tasks. 
Sensory Demands 
Sensory demands include use of the computer, which may cause eyestrain and occasional 
headaches. The municipal office may be noisy and busy making it difficult for Information 
Technology Manager to concentrate. 
Mental Demands 
The Information Technology Manager deals with a very stressful environment as many of the 
clients are frustrated and require immediate services. 
IT managers have a lot in common with project managers but their main difference is one of 
focus: an IT manager is responsible and accountable for an ongoing program of IT services 
while the project manager's responsibility and accountability are both limited to a project 
with a clear start and end date 
Most IT management programs are designed to educate and develop managers who can 
effectively manage the planning, design, selection, implementation, use, and administration 
of emerging and converging information and communications technologies. The program 
curriculum provides students with the technical knowledge and management knowledge and 
skills needed to effectively integrate people, information and communication technologies, 
and business processes in support of organizational strategic goals. 
Graduates should be able 
1. To explain the important terminology, facts, concepts, principles, analytic techniques, 
and theories used in IT management. 
2. To apply important terminology, facts, concepts, principles, analytic techniques, and 
theories in IT management when analyzing complex factual situations. 
3. To integrate (or synthesize) important facts, concepts, principles, and theories in IT 
management when developing solutions to IT management multifaceted problems in 
complex situations. 
The importance of IT management is to understand the managing data. There are also 
difficulties IT managers overcome. The amount of data is increasing; most of the data in is 
separated between the organizations and collected by different departments. They may not be 
using the same method or procedure. Data security, quality and integrity is most informant in 
receiving information. The sources have an impact also on the sources obtained; they may be 
internal or external. When the information structures do not transfer properly with each other, 
that can result in unreliable data. An important part to understand in an IT management is
Data Governance. It is an approach to managing information across the entire organization or 
company. Many will also need to know master data management, which is a process that 
spans all of the Companies processes and business. Without a structure your company will 
not be able to function properly. Applying these processes in Data bases, it your job to be 
able to communicate with other departments systems and develop precise communication and 
holding your organization accountable of certain data issues. Your design and programs helps 
increase design and technical knowledge throughout the business. 
14 
CONCLUSION 
Ashok Leyland is one of the largest Indian commercial vehicle manufacturers and one of the 
largest suppliers of logistics vehicles to the Indian Army. 
IT has become a strategic tool for business excellence for the automotive industry which has 
a great need for Integrated Digital Design and Manufacture .The IT manager has to face the 
challenges today while adopting new technology solutions and the balancing act they had to 
do regarding experiences of ERP implementation at Ashok Leyland and their technology 
refresh initiatives. 
Ashok Leyland implemented a product data management (PDM) system, and at the same 
time redefined its product lifecycle management (PLM) system to bring about better design 
quality and improve efficiency. With this system in place, the company’s R&D team 
members can collaborate virtually in designing products, thereby not only increasing the 
chances of identifying various manufacturing issues early on and producing better quality 
products, but also allowing the company’s engineers to be more productive. This has also 
helped Ashok Leyland save time and money during the physical manufacturing process.
15 
BIBLIOGRAPHY 
Annual Report of Ashok Leyland 2013 
http://www.ashokleyland.com/sites/default/files/journals/22002news.pdf 
www.topgear.com/india 
www.ashokleylandlcv.com 
www.hindujagroup.com 
http://www.rediff.com/money/report/ashok/20071031.htm 
http://www.thehindubusinessline.com/2000/10/19/stories/091959g1.htm
16 
QUESTIONNAIRE 
1. From which media source you got the information about Ashok Leyland? 
a) Advertisement b) internet 
c) Social media d) Newspaper 
2. Would you prefer Ashok leyland products to someone else? 
a) Yes b) No 
3. Do you think Ashok Leyland products are profitable? 
a) Yes b) No 
4. What do you think of Ashok Leyland as a brand? 
a) Good b) Very good 
c) Average d) Poor 
5. How would you rate availability of Ashok Leyland products? 
a) Good b) Very good 
c) Average d) Poor 
6. Is the time ripe for a full- fledged ERP solution at Ashok leyland? 
a) Yes b) No 
7. Do you think the IT infrastructure is satisfactory at Ashok Leyland? 
A) Yes b) No 
8. Do you think Ashok Leyland is using its IT services to access consumer behaviour? 
a) Yes b) No 
9. What should Ashok Leyland do to enhance its IT infrastructure? 
a) Continue with the home grown solution 
b) Undertake a revamp and application renewal exercise 
c) Attempt implementation of a product platform 
10. How would you rate IT Management in Ashok Leyland as Compared to others? 
a) Very Good 
b) Good 
C) Average 
D) Below Average

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Itm project report

  • 1. 1 INSTITUTE OF MANAGEMENT STUDIES GHAZIABAD “Study on role of manager vis a vis Information Technology in Ashok Leyland” PGDM -2014-16 SECTION-B SUBMITTED TO: SUBMITTED BY: Dr. Sunayana Jain Gunjan Singh Rana (BM-014093) Faculty of Information Technology HimeshVerma (BM-014095) KashSadana (BM-014102) KunalSahni (BM-014109)
  • 2. 2 DECLARATION We, declare that the project entitled “Study on role of manager vis a vis Information Technology in Ashok Leyland” submitted for the PGDM Degree is our original work and the project has not formed the basis for the award of any degree associate ship, fellowship or any other similar titles. Place: Signature of the student Date:
  • 3. 3 ACKNOWLEDGEMENT The successful completion of any work would be always be incomplete unless we mention the valuable cooperation and assistance of those people who were a source of constant guidance and encouragement , they served as bacon light and crowned our efforts with success. We would like to extend our sincere gratitude to our Professor Dr. Sunayana Jain for her guidance.
  • 4. 4 Table of Contents SNO. TOPIC PAGE NO. 1 Declaration 2 2 Acknowledgement 3 3 Introduction 5 4 History 6-7 5 Information Technology 8-9 6 Role of Information Technology Manager 9-13 7 Conclusion 14 8 Bibliography 15 9 Questionnaire 16
  • 5. 5 INTRODUCTION Ashok Leyland is an Indian automobile manufacturing company based in Chennai, India. Founded in 1948, it is the 2nd largest commercial vehicle manufacturers in India, 4th largest manufacturer of buses in the world and 16th largest manufacturer of trucks globally. Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and marine applications. It sells about 60,000 vehicles and about 7,000 engines annually. It is the second largest commercial vehicle company in India in the medium and heavy commercial vehicle (M&HCV) segment with a market share of 28% (2007–08). With passenger transportation options ranging from 19 seaters to 80 seaters, Ashok Leyland is a market leader in the bus segment. The company claims to carry over 60 million passengers a day, more people than the entire Indian rail network. In the trucks segment Ashok Leyland primarily concentrates on the 16 ton to 25 ton range of trucks. However Ashok Leyland has presence in the entire truck range starting from 7.5 tons to 49 tons. With a joint venture with Nissan Motors of Japan the company made its presence in the Light Commercial Vehicle (LCV) segment (<7.5 tons). Ashok Leyland's UK subsidiary Optare has shut down its bus factory in Blackburn, Lancashire.[2] This subsidiary's traditional home in Leeds has also been vacated in favour of a purpose built plant at Sherburn-in-Elmet. HISTORY Ashok Motors Ashok Leyland was founded in 1948 by Raghunandan Saran, a freedom fighter from Punjab.[3] After Independence he was persuaded by India’s first Prime Minister Nehru, to invest in modern industrial venture. Thus Ashok Motors was incorporated in 1948 as a company to assemble and manufacture Austin cars from England, and the company was named after the founders only son Ashok Saran . The company had its headquarters in RajajiSaalai, Chennai (then Madras) with the plant in Ennore, a small fishing hamlet in the North of Chennai. The Company was engaged in assembly and distribution of Austin A40 passenger cars in India.
  • 6. 6 Under Leyland Sometime later, the founder Raghunandan Saran passed away in an air crash, prior to that he had been negotiating with Leyland of Britain for assembly of commercial vehicles as he envisioned commercial vehicle were more in need at that time than were passenger cars. The company later under Madras State Government and other shareholders finalised for an investment and technology partner and thus the British based Leyland Motors joined in 1954 with equity participation by Leyland Motors, changing the name of the company to Ashok Leyland. Ashok Leyland then started manufacturing commercial vehicles. Under Leyland's management with British expatriate and Indian executives the company grew in strength to become one of India's foremost commercial vehicle manufacturers. The collaboration ended sometime in 1975 but the holding of British Leyland, now a major British Auto Conglomerate as a result of several mergers agreed to assist in technology which continued until the 1980s. Post 1975, changes in management structures saw the company launch various advanced vehicles and pioneering innovations in the Indian market, with many of these models continuing to this day with numerous upgrades over the years. Under Iveco and Hinduja partnership In 1987, the overseas holding by Land Rover Leyland International Holdings Limited (LRLIH) was taken over by a joint venture between the Hinduja Group, the Non-Resident Indian transnational group and IVECO, part of the Fiat Group. Ashok Leyland’s long-term plan to become a global player by benchmarking global standards of technology and quality was soon firmed up. Access to international technology and a US$200 million investment programme created a state-of-the-art manufacturing base to roll out international class products. Hinduja Group In 2007, the Hinduja Group also bought out IVECO's indirect stake in Ashok Leyland. The promoter shareholding now stands at 51%. Today the company is the flagship of the Hinduja Group, a British-based and Indian originated trans-national conglomerate after Hinduja’s bought Iveco’s remaining ownership stakes.
  • 7. 7 INFORMATION TECHNOLOGY Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data,[1] often in the context of a business or other enterprise.[2] The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology, including computer hardware, software, electronics, semiconductors,internet, telecom equipment, e-commerce and computer services Role of IT manager vis by vis IT in Ashok Leyland :- 1. Technical staff duties 2. IT Infrastructure update 3. Product identification 4. Products purchase 5. Product Implementation 6. IT inventory management includes issue, maintenance, services 7. Internet Connection 8. ISP purchase - > Proper utilization
  • 8. 8 INFORMATION TECHNOLOGY IN ASHOK LEYLAND 1. The IT adoption in Ashok Leyland is considerably high; it is an IT-enabled organization and relies on Information Technology very heavily • From an IT-enabled organization, Ashok Leyland would like to move to an IT-led organization – more collaboration between business and IT • The vision is for IT to be viewed as a value center rather than as a cost center • Social, Mobility, Analytics, and Cloud (SMAC) will be used as vehicles to transform the organization from an IT-enabled to an IT-led organization • They have a very strong IT engineering platform Background on Challenge 2. Background on Challenge • The company plans to adopt SMAC to increase collaboration both within the organization as well as with partners & improve agility (They currently use Lync, Sharepoint and SAP for external collaboration) • Ashok Leyland is represented in Facebook • They want to churn and translate Big Data available to them into “Big Insights” • They are also considering in-memory computing 3. The need to differentiate from competition is ever-increasing in the areas of product design Due to increasing competition, there is tremendous pressure and need for improving product quality at reduced cost to remain competitive & Warranty cost directly impacts the bottom line of an organization. How can we leverage data to provide insights towards reducing such costs? Solution:- The ProblemProviding insights by consolidating the data from multiple sources to improve product performance is a challenge  Product data today is captured in multiple systems like ERP, CRM, DMS, PLM, MES, etc. performance and enhancing customer experience 4. How can Ashok Leyland leverage Big Data to improve Product performance and reduce warranty costs? The Challenge Statement Metrics to be achieved in the challenge: 1. Reduce warranty cost by 10% 2. Reduce defects per vehicle by 10% 3. Reduce cycle time in defect capturing to implementation of design modification 4. Improve customer satisfaction by reducing the repair time The Challenge Statement – DetailsAshok Leyland has a centralized Customer Relationship Management system (CRM) and Dealer Management System (DMS) Ashok Leyland has got almost 700 touch points including Dealers, Authorized Service centers, Spare parts retailers, etc. Important Points to Remember
  • 9. 9 ROLE OF IT MANAGER PURPOSE OF THE POSITION The main reason for the position, in what context and what is the overall end result)The Information Technology Manager is responsible for installing and maintaining computer hardware, software and networks. SCOPE The way that the position contributes to and impacts on the organization The Information Technology Manager reports to the Senior Administrative Officer and manage and provides hardware and software maintenance, training and consultation, and recommendations about future planning and development of resources. Providing these services in an effective and efficient manner will ensure maximum access to and implementation of technology services and resources. RESPONSIBILITIES Major responsibilities and target accomplishments expected of the position including the typical problems encountered in carrying out the responsibilities. 1. Manage information technology and computer systemsPlan, organize, direct, control and evaluate the operations of information systems and electronic data processing (EDP)  Develop and implement policies and procedures for electronic data processing and computer systems operations and development   Meet with managers to discuss system requirements, specifications, costs and timelines   Hire and manage information systems personnel and contractors to design, develop, implement, operate and administer computer and telecommunications software, networks and information systems   Control the computer systems budgets and expenditures
  • 10. 10 2. Ensure technology is accessible and equipped with current hardware and software Main Activities   Troubleshoot hardware, software and network operating system  Be familiar with all hardware and software   Be familiar with network operating system   Provide orientation to new users of existing technology   Train staff about potential uses of existing technology   Train staff about new and potential use   Provide individual training and support on request   Provide recommendations about accessing information and support   Maintain current and accurate inventory of technology hardware, software and resources 3. Monitor and maintain technology to ensure maximum access Main Activities   Troubleshoot all technology issues   Maintain log and/or list of required repairs and maintenance   Make recommendations about purchase of technology resources   Research current and potential resources and services
  • 11. 11   Provide network access to all staff and students   Install work stations   Connect and set up hardware   Load all required software   Provide network accounts and passwords as required   Monitor security of all technology   Install and maintain Foolproof and passwords   Input and maintain IP addresses   Advise staff of security breach and/or change in password or security status   Ensure installation of lock out programs   Identify and prepare hardware for disposal when appropriate   Ensure hardware is stripped and secured before disposal Perform other related duties as required during working hours
  • 12. 12 KNOWLEDGE, SKILLS AND ABILITIES Knowledge The incumbent must have proficient knowledge in the following areas:  Computer hardware and software systems and programs Computer networks, network administration and network installation  Computer troubleshooting, Computer viruses and security Email and internet programs and understanding of the northern economic, cultural and political environment Skills The incumbent must demonstrate the following Skills: Management and supervisory skills Ability to install and administer computer hardware, software and networks team building skills analytical and problem solving skills decision making skills effective verbal, presentation and listening communications skills  Effective written communications skills  Computer skills including the ability to operate computerized accounting, spreadsheet, word processing, graphics and website development programs at a highly proficient level stress management skills Time management skills Personal Attributes The incumbent must demonstrate the following personal attributes includes Be honest and trustworthy be respectful Possess cultural awareness and sensitivity be flexible Working Conditions The unavoidable, externally imposed conditions under which the work must be performed and which create hardship for the incumbent including the frequency and duration of occurrence of physical demands, environmental Physical Demands The Information Technology Manager will have to spend long hours sitting and using office equipment and computers, which can cause muscle strain. The Information Technology Manager will have to do some lifting of computer equipment, supplies and materials from time to time.
  • 13. 13 Environmental Conditions The Information Technology Manager may have to manage a number of projects at one time, and may be interrupted frequently to meet the needs and requests of clients. The Information Technology Manager may find the environment to be busy, noisy and will need excellent organizational and time and stress management skills to complete the required tasks. Sensory Demands Sensory demands include use of the computer, which may cause eyestrain and occasional headaches. The municipal office may be noisy and busy making it difficult for Information Technology Manager to concentrate. Mental Demands The Information Technology Manager deals with a very stressful environment as many of the clients are frustrated and require immediate services. IT managers have a lot in common with project managers but their main difference is one of focus: an IT manager is responsible and accountable for an ongoing program of IT services while the project manager's responsibility and accountability are both limited to a project with a clear start and end date Most IT management programs are designed to educate and develop managers who can effectively manage the planning, design, selection, implementation, use, and administration of emerging and converging information and communications technologies. The program curriculum provides students with the technical knowledge and management knowledge and skills needed to effectively integrate people, information and communication technologies, and business processes in support of organizational strategic goals. Graduates should be able 1. To explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in IT management. 2. To apply important terminology, facts, concepts, principles, analytic techniques, and theories in IT management when analyzing complex factual situations. 3. To integrate (or synthesize) important facts, concepts, principles, and theories in IT management when developing solutions to IT management multifaceted problems in complex situations. The importance of IT management is to understand the managing data. There are also difficulties IT managers overcome. The amount of data is increasing; most of the data in is separated between the organizations and collected by different departments. They may not be using the same method or procedure. Data security, quality and integrity is most informant in receiving information. The sources have an impact also on the sources obtained; they may be internal or external. When the information structures do not transfer properly with each other, that can result in unreliable data. An important part to understand in an IT management is
  • 14. Data Governance. It is an approach to managing information across the entire organization or company. Many will also need to know master data management, which is a process that spans all of the Companies processes and business. Without a structure your company will not be able to function properly. Applying these processes in Data bases, it your job to be able to communicate with other departments systems and develop precise communication and holding your organization accountable of certain data issues. Your design and programs helps increase design and technical knowledge throughout the business. 14 CONCLUSION Ashok Leyland is one of the largest Indian commercial vehicle manufacturers and one of the largest suppliers of logistics vehicles to the Indian Army. IT has become a strategic tool for business excellence for the automotive industry which has a great need for Integrated Digital Design and Manufacture .The IT manager has to face the challenges today while adopting new technology solutions and the balancing act they had to do regarding experiences of ERP implementation at Ashok Leyland and their technology refresh initiatives. Ashok Leyland implemented a product data management (PDM) system, and at the same time redefined its product lifecycle management (PLM) system to bring about better design quality and improve efficiency. With this system in place, the company’s R&D team members can collaborate virtually in designing products, thereby not only increasing the chances of identifying various manufacturing issues early on and producing better quality products, but also allowing the company’s engineers to be more productive. This has also helped Ashok Leyland save time and money during the physical manufacturing process.
  • 15. 15 BIBLIOGRAPHY Annual Report of Ashok Leyland 2013 http://www.ashokleyland.com/sites/default/files/journals/22002news.pdf www.topgear.com/india www.ashokleylandlcv.com www.hindujagroup.com http://www.rediff.com/money/report/ashok/20071031.htm http://www.thehindubusinessline.com/2000/10/19/stories/091959g1.htm
  • 16. 16 QUESTIONNAIRE 1. From which media source you got the information about Ashok Leyland? a) Advertisement b) internet c) Social media d) Newspaper 2. Would you prefer Ashok leyland products to someone else? a) Yes b) No 3. Do you think Ashok Leyland products are profitable? a) Yes b) No 4. What do you think of Ashok Leyland as a brand? a) Good b) Very good c) Average d) Poor 5. How would you rate availability of Ashok Leyland products? a) Good b) Very good c) Average d) Poor 6. Is the time ripe for a full- fledged ERP solution at Ashok leyland? a) Yes b) No 7. Do you think the IT infrastructure is satisfactory at Ashok Leyland? A) Yes b) No 8. Do you think Ashok Leyland is using its IT services to access consumer behaviour? a) Yes b) No 9. What should Ashok Leyland do to enhance its IT infrastructure? a) Continue with the home grown solution b) Undertake a revamp and application renewal exercise c) Attempt implementation of a product platform 10. How would you rate IT Management in Ashok Leyland as Compared to others? a) Very Good b) Good C) Average D) Below Average