IXP Guide for summer peak
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This document outlines a plan for launching International Exchange Programs (IXPs) in Poland. It discusses attracting members through newsletters and social media from March to May, delivering value through customized projects from April to June, and advocating the brand from July onward. Key aspects of the plan include developing an IXP logo, story templates, and hashtag. Coordinators will be responsible for an IXP day, recruiting and training IXP representatives and ambassadors, and setting front office IXP targets. The goal is to help members connect deeply with products and develop personally and as leaders through participating in IXPs.
IXP Guide for summer peak
- 2. CONTENTSOFTHISPPT 1. Why/How/What/When/Who of IXP. 2. National Campaign. 3. TM Roadmap Plans. 4. IXP Landing Page on the Hub. 5. IXP Launches/Sessions Support. 6. IXP Week/Month. 7. IXP Discounts. #IXP4Poland
- 3. WHYIXPFORYOURLC? IXP = Long term leadership pipeline ! IXP = OGX GROWTH ! IXP is an EXCHANGE ! #IXP4Poland
- 4. THINKABOUTIT: How can our members sell the products if they don’t really understand the product value, and purpose? How can they sell our product without understanding it? How can they provide the best customer service? #IXP4Poland
- 5. IXPISTHESOLUTION! IXP helps our members deeply Connect with our products. IXP also ofcourse ensures our members personal and leadership development. #IXP4Poland
- 7. THECUSTOMERFLOWOFIXP! Attraction Consideration Value Delivery Brand Advocacy - LCM/RI/LCCs - FB Groups - Newsletters - R&R LCVP TM - Country Partners - Special Discounts - Customised Projects LCVP oGV/oGE - OPS - IXP-CEEDers LCVP oGV/oGE - Story Collection - Showcasing - Story Telling Spaces LCVP TM Who is responsible? #IXP4Poland
- 9. REMEMBER! Members go on exchange, not because of how cheap it is! Members go on exchange when they realise how good it is for them ! #IXP4Poland
- 11. WHENDOWEDOWHAT? March APRIL MAY JUNE July Attraction Consideration Value Delivery Brand Advocacy #IXP4Poland
- 14. REMEMBER #IXP4Poland National Strategy means nothing, without LC operation.
- 15. #IXP4Poland A few ideas… IXP day Coordinator responsible for IXP IXP R&R IXP CEEDers IXP targets for front office
- 16. #IXP4Poland lets make our members a part of our summer of stories