J. crew New Media Plan
- 1. J. CREW
- 2. Brand Goal & Campaign Objectives by 2015 Establish as everyday fashion store for young adults in the career building stage by the year 2015. Create awareness of brand quality Heighten J. Crew brand loyalty by 15% Increase followers on each social media network by 1,000
- 3. Creating Awareness of J. Crew Quality Platforms currently engaged in Mobile - convenient shopping Tumblr - high quality pictures Twitter - Personal connection and sales communication Facebook - gateway
- 4. Creating Brand Loyalty J. Crew’s Personal Stylist, alterations, ect. Loyalty Reward Special status to the customer Give more than a piece of clothing
- 5. Increasing Social Media Followers #JCrewStyledByMe Campaign Seeks to increase interactivity Help with brand recognition Develop core group of supporters through engagement Group acts as earned advertising
- 6. #JCrewStyledByMe Use Website, Facebook, Instagram and Twitter to announce competition Linked to Tumblr for more info. All easily accessible on mobile device
- 7. #JCrewStyledByMe People post on Instagram or Twitter with hashtag Photo wearing J. Crew
- 8. #JCrewStyledByMe 50 photos & looks selected by J. Crew Uploaded to Pinterest and a Facebook album Top 10 who received most likes and reposts tweeted out from the J. Crew Account
- 9. #JCrewStyledByMe #1 most gained likes and reposts combined with retweets and positive comments wins grand prize. Grand Prize Trip to New York City and a feature spread in the next issue of the J. Crew Style Guide.
- 10. #JCrewStyledByMe Owned Website and all of Social Media Site Paid Pay for sponsored posts, ads, and tweets on Facebook and Twitter Earned Social Media followers gained that talk about brand