Jacob Hagberg - Real World SEO Examples Every Digital Marketer Can Learn From
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The document outlines Jacob Hagberg's real world SEO journey and examples from 2007 to present day. It provides tips and tools for improving SEO, including focusing on brand keyword searches, optimizing internal links, using data-driven tools to research keywords and competitors, prioritizing powerful links from high trust domains, building relevant topical links, and making sure new links send related traffic to avoid Google algorithm issues. The document emphasizes testing strategies with paid traffic and customizing approaches for each niche.
![@jacobhagberg // orangefox.com
Entity Stack With Structured
Data “sameAs” Tag for
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"sameAs": [
"https://www.homedepot.ca/",
"http://www.homedepot.com.mx/"
]](https://image.slidesharecdn.com/jacob-hagberg-seo-summit-portland-2017-170703151232/85/Jacob-Hagberg-Real-World-SEO-Examples-Every-Digital-Marketer-Can-Learn-From-40-320.jpg)
Jacob Hagberg - Real World SEO Examples Every Digital Marketer Can Learn From
- 1. REAL WORLD SEO EXAMPLES
- 2. JACOB HAGBERG @jacobhagberg // orangefox.com
- 3. 2007 Started Part-time with Goal of $4K Per Month @jacobhagberg // orangefox.com
- 4. 2009 Full-time in Parent’s Basement @jacobhagberg // orangefox.com
- 5. 2010 $10K Month @jacobhagberg // orangefox.com
- 6. 2014 $100K Month @jacobhagberg // orangefox.com
- 7. 2017 Working Towards More @jacobhagberg // orangefox.com
- 8. 2017 Yes, That’s 10 Monitors @jacobhagberg // orangefox.com
- 9. 2017 Yes, I Know I Have a Problem @jacobhagberg // orangefox.com
- 10. TODAY’S GOAL Leave With 5 Action Items to Improve SEO @jacobhagberg // orangefox.com
- 11. REMEMBER 1. Every Niche is Different 2. There are Exceptions to Every Rule 3. When possible, Test With Paid Traffic to a Landing Page Before Launching an SEO Campaign @jacobhagberg // orangefox.com
- 12. 1. BRAND SEARCH Before You Go For Categorical, Protect It! @jacobhagberg // orangefox.com
- 13. @jacobhagberg // orangefox.com What Would You Rather Have?
- 14. @jacobhagberg // orangefox.com #1 Organic Categorical Rankings?
- 15. @jacobhagberg // orangefox.com Below 4 Ads
- 16. @jacobhagberg // orangefox.com Below 8 PLA Ads
- 17. @jacobhagberg // orangefox.com Below 3 Google My Business Listings
- 18. @jacobhagberg // orangefox.com Below the Fold
- 19. BONUS NUGGET How to Get Buy-In By Working Cross-Channel @jacobhagberg // orangefox.com
- 20. @jacobhagberg // orangefox.com SEOs Need to Communicate Surface Level Knowledge That Amplifies Across Each Channel
- 21. @jacobhagberg // orangefox.com What is the Problem With SEO?
- 22. @jacobhagberg // orangefox.com Some SEOs Save Starfish
- 23. @jacobhagberg // orangefox.com When the Real Mission is Saving the Whale
- 24. @jacobhagberg // orangefox.com So While Everyone Else is Working Together Towards a Common Goal
- 25. @jacobhagberg // orangefox.com Some SEOs Keep Saving More Starfish
- 28. @jacobhagberg // orangefox.com a What the SEO Team Works On Should Align With Marketing Initiatives
- 29. 2. INTERNAL LINKS How to Spread Link Juice Wisely @jacobhagberg // orangefox.com
- 30. @jacobhagberg // orangefox.com Create Internal Links to All Top Level Category Pages
- 31. @jacobhagberg // orangefox.com Create Internal Links to Important Pages in the Footer
- 32. @jacobhagberg // orangefox.com #1 Non-Localized Search Result 40,500 Searches Per Month
- 33. @jacobhagberg // orangefox.com Use Breadcrumbs Home / Category / Subcategory / Product
- 34. @jacobhagberg // orangefox.com Link to Top Subcategories From the Category Pages
- 35. @jacobhagberg // orangefox.com Link to Subcategories With Text
- 36. @jacobhagberg // orangefox.com Link to Subcategories With Images and Use Alt Image Descriptions alt=“Shop Deadbolts”
- 37. @jacobhagberg // orangefox.com Get Sitelinks for Category/Subcategories
- 38. BONUS NUGGET Footer Entity Stack @jacobhagberg // orangefox.com
- 39. @jacobhagberg // orangefox.com Link to: homedepotfoundation.or g Pass “PageRank” Between Entities
- 40. @jacobhagberg // orangefox.com Entity Stack With Structured Data “sameAs” Tag for Verification "sameAs": [ "https://www.homedepot.ca/", "http://www.homedepot.com.mx/" ]
- 41. 3. DATA DRIVEN SEO CONTENT How to Do Research Fast With 3 Tools @jacobhagberg // orangefox.com
- 43. @jacobhagberg // orangefox.com Use the “Related Keywords” Tool
- 44. @jacobhagberg // orangefox.com online reputation repair Enter Your Main Keyword in the Search Box
- 45. @jacobhagberg // orangefox.com Export Related Keywords
- 46. @jacobhagberg // orangefox.com Use the “SEO Content Template” Tool
- 47. @jacobhagberg // orangefox.com Enter Your Top “Related Keywords” in the Search Box
- 48. @jacobhagberg // orangefox.com Export Semantic “LSI” Keywords
- 49. @jacobhagberg // orangefox.com Use the “Positions” Tool
- 50. @jacobhagberg // orangefox.com dorieclark.com Enter Your #1 Ranking Competitor’s Domain
- 52. @jacobhagberg // orangefox.com Export Ranking Keywords
- 53. @jacobhagberg // orangefox.com Review Competitor Content 673 Words
- 54. @jacobhagberg // orangefox.com Write Better Content Using Keywords From “Related” “SEO Content” And “Positions” Tools
- 55. @jacobhagberg // orangefox.com Internally Link With Relevant Keywords
- 56. BONUS NUGGET Table of Contents Plugin @jacobhagberg // orangefox.com
- 57. @jacobhagberg // orangefox.com RankBrain Loves H3 Tags and Table of Contents https://wordpress.org/plugins/table-of- contents-plus/
- 58. @jacobhagberg // orangefox.com Table of Contents Plugin in Action
- 59. 4. POWERFUL LINKS What Links Are Worth Spending Time On @jacobhagberg // orangefox.com
- 60. @jacobhagberg // orangefox.com YOU MIGHT VISUALIZE LINK SCORES LIKE THIS YOU MIGHT VISUALIZE LINK SCORES LIKE THIS Trust and Power Are Common Ways to Measure Links
- 61. @jacobhagberg // orangefox.com We All Want Strong Links But What Links Are Worth the Effort?
- 62. @jacobhagberg // orangefox.com Few Domains Have a Trust Flow Score 40+
- 63. @jacobhagberg // orangefox.com TF20-40 Guest Post TF40-60 Outreach TF60+ PR Team TF0-20 Affiliate
- 64. BONUS NUGGET Outreach Template @jacobhagberg // orangefox.com
- 66. @jacobhagberg // orangefox.com Pitch the Idea Before Writing the Content!
- 67. @jacobhagberg // orangefox.com Make Linking Easy Follow Up
- 68. 5. RELEVANT LINKS How to Increase Topical Authority @jacobhagberg // orangefox.com
- 69. @jacobhagberg // orangefox.com Build Links Diagram
- 72. BONUS NUGGET Links From Pages With Traffic & Rankings @jacobhagberg // orangefox.com
- 73. @jacobhagberg // orangefox.com Amplify to Earn More Links
- 74. @jacobhagberg // orangefox.com Promote Using Facebook, Twitter, Linkedin & Marketing Automation to “Influencers” Call to Action
- 76. @jacobhagberg // orangefox.com Use the “URL” Tool
- 77. @jacobhagberg // orangefox.com https://www.entrepreneur.com/article/283516 Enter a URL to Check What Keywords It Ranks For
- 78. @jacobhagberg // orangefox.com Get Links From Pages That Rank for Related Keywords and Send Relevant Traffic
- 79. @jacobhagberg // orangefox.com Most Important Thing I Will Share Today. This Makes RankBrain Happy & Helps Avoid Google Dance & Ranking Delays From New Powerful Links
- 81. THANK YOU
- 82. @jacobhagberg // orangefox.com 2 Week Free Trial of SEMRush Guru Plan bit.ly/DSPORTLAN D bit.ly/dsportland 2017deck Slidedec k
- 83. COME TO THE BOOTH KEEP THE CONVERSATION GOING @jacobhagberg // orangefox.com