“Successful flash games” (Seth de Koning, Jaludo)
- 1. Flashgamm Kyiv 10 dec. 2011
- 2. Overview 1 Jaludo 2 Market developments 3 Succesful (Flash) games 4 Indy developers & Jaludo Where people come to play
- 3. Jaludo 2006 The Netherlands 66 Casual gaming portals & communities 28 Languages 40 Million unique gamers every month Offices in Amsterdam, Rijssen and Beijing
- 4. Market developments Mobile games New platform, new content, our gamers Cross platform Gamer is king Play everywhere Digital game distribution Within the game revenues Revenue share new model ( cpm, cpc, cpl, cpa, cps,cpi ) Partnerships game developers & distributors Gamer is king
- 5. Market developments Content abundance Find engagement and success factors, be creative, focus on 1 platform Revenue share and licensing Loyalty Portals become communities Offer service, added value, social currency Filter and advice, listen and improve Gamer is king
- 6. Market developments Social Games become social communities and multiplayer Jaludo new social layer 1st of March 2012 Flash HTML 5 will become dominant within 2 years In the mean time make your flashgames mobile Games become multiplayer
- 7. Criteria for successful flash games Intro Naming Originality Use of existing I.P. Graphitcs Difficulty, learning curve and goals Controls Music and Sounds Level Sharing
- 8. Criteria for successful flash games Intro Naming Unique Seo
- 9. Criteria for successful flash games Originality Comtemporary approach: Presidential elections, bush royal rampage Originality
- 10. Criteria for successful flash games Originality Remake the classic: Pacxon Originality
- 11. Criteria for successful flash games Originality Seasonal: Chistmas pacxon Originality
- 12. Criteria for successful flash games Originality Making use of cute animals: Snowdrift Originality
- 13. Criteria for successful flash games Originality Humour African Detroit Cup Originality
- 14. Criteria for successful flash games Use of existing I.P. Spongebob / Scooby Doo Use of existing I.P.
- 15. Criteria for successful flash games Physics The Balance Game / Ragdoll game Physics
- 16. Criteria for successful flash games Graphics Shift Graphics
- 17. Criteria for successful flash games Difficulty, Learning curve and goals: Age of War, Skywire 2, combine platform for highscores etc. Difficulty, learning curve and goals
- 18. Criteria for successful flash games Use of mouse and/or keyboard: Christmas pacxon, keyboard ingame, mouse when game over Use of mouse and/or keyboard
- 19. Criteria for successful flash games Music and Sounds: Stuntbike MX, Snowdrift Music and Sounds
- 20. Successful flash games at Jaludo Overview audience: ‘speeleiland’ concept: 16- ‘gamesclub’ concept: 16+ ‘mary’ concept: Girls & moms
- 21. Successful flash games at Jaludo A small selection: Swords and Sandals Bubble Trouble Age of War Snowdrift Bomberman My sweet dog
- 22. Successful flash games at Jaludo Swords and Sandals Unique environment, roman empire times Unique characters being used in all the sequels Good learning curve Good graphics Funny elements First games in these series were most successful. Swords and sandals
- 23. Successful flash games at Jaludo Bubble Trouble: Fun agility game with a very good learning curve in it. Easy to start playing, you’re quickly engaged with this game. Good learning curve. Using the same game mechanics for the sequels Bubble Trouble
- 24. Successful flash games at Jaludo Age of War: Start with easy weapons, lot’s of upgrades You characters evolve in time. You’ll have a massive army at the end of the game Age of war
- 25. Successful flash games at Jaludo Snowdrift: Use of adorable pinguins and snowman Very good music Good use of keyboard when gameover Good learning curve Many levels Snowdrift
- 26. Successful flash games at Jaludo Bomberman: Social game which you play live to other players Goal is to compete other players Gameplay is easy and you’ll learn quick Over 500m gameplays Bomberman
- 27. Successful flash games at Jaludo My Sweet Dog: Cute character Player is engaged in taking care In other sequels same character Good Music and Sounds Over 50m gameplays My sweet dog
- 28. Trends of (flash) game development Past - Advertising - Reach of gameplays - Focussed on desktop browser Future - Ingame purchases; making direct money - Strong growth of social and mobile platforms - Games are more result driven, Think how you want to make money on your game! Making direct money
- 29. Trends of (flash) game development What are users buying?
- 30. Future of (flash) game development The future of (flash) game development
- 31. Future of (flash) game development Which market to focus revenue, fragmentation, distribution channel Which technology to use + CPU influences (script vs C+)? HTML5, AIR, Unity, Unreal Engine Less development more iterations Do your analytics Risk management Unique characters Execution vs. Ideas Execution VS. Ideas
- 32. Future of (flash) game development Distribute wisely Making use of the right technology Original and creative Revenue share and licensing Making use of the right technology
- 33. Indy Developer & Jaludo We look for partners to co-develop for our game communities We can offer: Reach, revenu’s, advice and api’s, Co-development and co-marketing Sponsoring or promoting unique ideas Liscensing and mediaplanning, Ingame advertising and sponsored partnerships We look for: New games, new techniques and especially for new partnerships With 66 game communities in 28 languages and 40 million unique monthly gamers!
- 34. Seth de Koning