Jan.30_lesson2
- 2. A few administrative concerns Quiz Lecture Discussion
- 3. Don’t forget to tag @CalSocialMedia
- 4. Shift in power!!! Transforming the way in which we share media & collaborate Reach millions with a click of a button Low barrier to entry
- 5. Changed worlds: Social Entertainment Business Government Advertising Technology Education
- 7. eHarmony, okcupid, match, Yahoo! Personals, Hitch.me, and more! Changing the dating game: › Access to more › fake people › Social cues online interpreting online behavior › Increase in information
- 8. Skype, facebook, twitter, tumblr, myspace, etc. The change: › Keeping in touch Travelling, moving Less personal › Access to more people › Special interest groups › Increase in information Whereabouts Updates
- 9. Identity on the internet Lifestyle
- 11. Paradigm shift Shift towards user created content MySpace, Soundcloud Artists connect w/ users Users connect w/ users › gTar Copyright › Filesharing, digital downloads › iTunes
- 12. Paradigm shift Social campaigns to generate a buzz Potential for anyone to be a star Ratings & reviews › Rottentomatoes
- 13. Social TV integration › The future TV is going online
- 14. Virtual worlds › Social & game › World of Warcraft Guitar hero
- 16. Connect with users to expand customer base Consumer-centric Reaching the millions Market research Assert presence › Blogs › The big 4 Virtual conferences, webinars Advertising products Introducing events › Meetups
- 17. Increased transparency Business partnerships Direct dialogue with consumers/colleagues › Webinars › Chatter Build customer relationships › Higher consumer expectations. The customer is always right.
- 18. Increased access to workers Search for applicants Potential for workers to contact others
- 19. YOU can become an expert Niche markets
- 21. Transparency Interaction with citizen Power of the citizen Elections Collective action
- 22. Monetization
- 23. Analytics Consumer-centric Personalization & localization › Personal ads › Location based ads
- 25. Storage › Wealth of information › Sharing with the masses Analyzing (big data) Filesharing › Dropbox
- 26. Open-source › sharing
- 27. Dropbox › Social filesharing SMS (messagings) › Skype Mobile/smartphones
- 28. A new way to learn
- 29. Webinars Virtual training › University of Pheonix