Matt Hosanee
Market Development, Software Engineering
Sun Microsystems
JavaTM
& The Future of
the Network
2
Sun who-systems?!
3
The Vision – “Participation Age”
Everyone and Everything Participating on the Network
4
To Create the Technologies, Products and Services
that Power the Participation Age
The Mission
5
While Making the Planet Better Off
Our Cause: Eliminate the Digital Divide
6
Sharing Creates Communities, Communities Create Markets
The Strategy
7
Consumer Behavior Drives
Infrastructure Demand
Driving Demand
New Consumers
New Services
Infrastructure
Demands
On the
Network
8
Sun’s Strategy
Expand Markets
With Industry-Standard
Technology
Invest in IP
Take a ‘Whole Systems’
View to Customer
Challenges
Based on Our Mission: To Create Technologies and Fuel
Communities that Power the Participation Age
9
Business Presence
100 Countries
Java Developers
5 Million
Java Devices
3.8 Billion
The Global Power of Sun
Annual Revenues
$13+ Billion
Worldwide Employees
36,250
Cash
$4.671 Billion
Patents
5,000+
Fortune
211
Company
Solaris 10
Licenses
6 Million
Annual R&D
$2+ Billion
Annual Storage
Petabytes Shipped
410
Annual Server Units
Up 15.8% Y/Y
Q4FY06
10
Where We Are Today
11
Developers – The Key Accelerator
Volume Interest
Recommendation Preference
12
Key Priorities
What We Hear From Developers
Open Source is the future
Provides transparency of code
Provides faster time to market
Provides Greater freedom
We need a vendor that will partner with us
Someone who understands open source
Someone who is committed to open source
Someone who we can trust...
13
Sun’s Roots in Communities
UNIX SVR4
1980 2006
2000
1990
14
Open Sauce & FREE!
15
Free and Open Source
Most New Licenses on HP, Dell, IBM
Over 100 World Records
Thousands of Applications
Indemnified and Secure
BrandZ (native Linux)
Containers, ZFS, DTrace
Derby, PostgreSQL
Secure Execution
Solaris Enterprise System
The Most Advanced OS on the Planet
Solaris 10
eWeek Lab’s
Top Product of 2005
16
Removing the barriers...
17
Mobility
Pack
FREE! Java Developer Tools
NetBeans Platform
Enterprise
Pack
Visual
Web Pack
Profiler
UML
18
19
Blog
W
e
b
2
.
0
Mash-up
WSDL
Open
sauce
20
Design Patterns and Business Models for the Next Generation of Software
W
e
b
2
.
0
21
Web 2.0
del.icio.us
22
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
Web 1.0 Web 2.0
23
Services, not packaged software,
with cost-effective scalability
Control over unique, hard-to-recreate data sources that get
richer as more people use them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business
models
Web 2.0 in summary
24
Lightweight user interfaces
Asynchronous JavaScript And XML (AJAX)
"Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new
ways. Ajax incorporates:
standards-based presentation using XHTML and CSS;
dynamic display and interaction using the Document Object Model;
data interchange and manipulation using XML and XSLT;
asynchronous data retrieval using XMLHttpRequest;
and JavaScript binding everything together."
XMLHTTPRequest
Browser Server
Async
XMLHTTPResponse
25
The Future
26
Our Vision
The Network is the Computer
Everyone and everything participates on the network
Internet
Users
2000 2007 2010
2005
1.5 Billion
1995
0
27
“Laws” of Computing
Moore's Law
Number of transistors on a single piece of silicon
doubles every 18-24 months
Gilder's Law
Network bandwidth capacity triples every 12
months
Metcalfe's Law (Net Effect)
Value of network increases exponentially as
number of participants increases
28
Mobile
Solutions
RFID Remote
Devices
Next
Generation
Devices
Java: New Economic Frontiers
29
Blu-Ray
30
RFID: The New Barcode
No line of sight required
256 bits of data (that's plenty)
It's just a number, but the value is more than that
Everything can be an 'Arphid'
31
Wireless Sensor Networks
Sensors
Communication
Miniaturization, MEMS,
lower power, and cost
Smart
Dust
Computing Power
Moore’s law
Wireless: Wi-Fi,
Bluetooth
32
Project Sun SPOT
Sun has licensed Java on over
1 billion cell phones
How do we encourage Sun
technology in whatever
comes next?
33
Sun SPOT Device
180 Mhz 32-bit ARM920T core
512K RAM/4M ROM
ChipCon 2420 radio
2.4 GHz IEEE 802.15.4
USB interface
Rechargable battery
8 tri-colour LEDs
3D accelerometer
light sensor
temperature sensor
5 general purpose I/O pins
34
Sun SPOTs & Java
Squawk VM
No OS
Java “on the metal”
Almost entirely written in Java
Including device drivers for sensors
Easy to program sensor networks
35
Summary
Technology is an exciting place to be
Innovation is what matters
Learn to think outside the box
Use open standards and software
Sun is about open standards and open source
36
Shared Innovation, Open Standards, Open Interfaces
Sun Partnering For Your Success
Jini.org
developers.sun.com sun.com/opensource
developers.sun.com sun.com/opensource
Participate
matt.hosanee@sun.com
Sun Microsystems, Inc.

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Java and the future of the network

  • 1. Matt Hosanee Market Development, Software Engineering Sun Microsystems JavaTM & The Future of the Network
  • 3. 3 The Vision – “Participation Age” Everyone and Everything Participating on the Network
  • 4. 4 To Create the Technologies, Products and Services that Power the Participation Age The Mission
  • 5. 5 While Making the Planet Better Off Our Cause: Eliminate the Digital Divide
  • 6. 6 Sharing Creates Communities, Communities Create Markets The Strategy
  • 7. 7 Consumer Behavior Drives Infrastructure Demand Driving Demand New Consumers New Services Infrastructure Demands On the Network
  • 8. 8 Sun’s Strategy Expand Markets With Industry-Standard Technology Invest in IP Take a ‘Whole Systems’ View to Customer Challenges Based on Our Mission: To Create Technologies and Fuel Communities that Power the Participation Age
  • 9. 9 Business Presence 100 Countries Java Developers 5 Million Java Devices 3.8 Billion The Global Power of Sun Annual Revenues $13+ Billion Worldwide Employees 36,250 Cash $4.671 Billion Patents 5,000+ Fortune 211 Company Solaris 10 Licenses 6 Million Annual R&D $2+ Billion Annual Storage Petabytes Shipped 410 Annual Server Units Up 15.8% Y/Y Q4FY06
  • 11. 11 Developers – The Key Accelerator Volume Interest Recommendation Preference
  • 12. 12 Key Priorities What We Hear From Developers Open Source is the future Provides transparency of code Provides faster time to market Provides Greater freedom We need a vendor that will partner with us Someone who understands open source Someone who is committed to open source Someone who we can trust...
  • 13. 13 Sun’s Roots in Communities UNIX SVR4 1980 2006 2000 1990
  • 15. 15 Free and Open Source Most New Licenses on HP, Dell, IBM Over 100 World Records Thousands of Applications Indemnified and Secure BrandZ (native Linux) Containers, ZFS, DTrace Derby, PostgreSQL Secure Execution Solaris Enterprise System The Most Advanced OS on the Planet Solaris 10 eWeek Lab’s Top Product of 2005
  • 17. 17 Mobility Pack FREE! Java Developer Tools NetBeans Platform Enterprise Pack Visual Web Pack Profiler UML
  • 18. 18
  • 20. 20 Design Patterns and Business Models for the Next Generation of Software W e b 2 . 0
  • 22. 22 DoubleClick Google AdSense Ofoto Flickr Akamai BitTorrent mp3.com Napster Britannica Online Wikipedia personal websites blogging evite upcoming.org and EVDB domain name speculation search engine optimization page views cost per click screen scraping web services publishing participation content management systems wikis directories (taxonomy) tagging ("folksonomy") stickiness syndication Web 1.0 Web 2.0
  • 23. 23 Services, not packaged software, with cost-effective scalability Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service Software above the level of a single device Lightweight user interfaces, development models, AND business models Web 2.0 in summary
  • 24. 24 Lightweight user interfaces Asynchronous JavaScript And XML (AJAX) "Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways. Ajax incorporates: standards-based presentation using XHTML and CSS; dynamic display and interaction using the Document Object Model; data interchange and manipulation using XML and XSLT; asynchronous data retrieval using XMLHttpRequest; and JavaScript binding everything together." XMLHTTPRequest Browser Server Async XMLHTTPResponse
  • 26. 26 Our Vision The Network is the Computer Everyone and everything participates on the network Internet Users 2000 2007 2010 2005 1.5 Billion 1995 0
  • 27. 27 “Laws” of Computing Moore's Law Number of transistors on a single piece of silicon doubles every 18-24 months Gilder's Law Network bandwidth capacity triples every 12 months Metcalfe's Law (Net Effect) Value of network increases exponentially as number of participants increases
  • 30. 30 RFID: The New Barcode No line of sight required 256 bits of data (that's plenty) It's just a number, but the value is more than that Everything can be an 'Arphid'
  • 31. 31 Wireless Sensor Networks Sensors Communication Miniaturization, MEMS, lower power, and cost Smart Dust Computing Power Moore’s law Wireless: Wi-Fi, Bluetooth
  • 32. 32 Project Sun SPOT Sun has licensed Java on over 1 billion cell phones How do we encourage Sun technology in whatever comes next?
  • 33. 33 Sun SPOT Device 180 Mhz 32-bit ARM920T core 512K RAM/4M ROM ChipCon 2420 radio 2.4 GHz IEEE 802.15.4 USB interface Rechargable battery 8 tri-colour LEDs 3D accelerometer light sensor temperature sensor 5 general purpose I/O pins
  • 34. 34 Sun SPOTs & Java Squawk VM No OS Java “on the metal” Almost entirely written in Java Including device drivers for sensors Easy to program sensor networks
  • 35. 35 Summary Technology is an exciting place to be Innovation is what matters Learn to think outside the box Use open standards and software Sun is about open standards and open source
  • 36. 36 Shared Innovation, Open Standards, Open Interfaces Sun Partnering For Your Success Jini.org developers.sun.com sun.com/opensource developers.sun.com sun.com/opensource