The document discusses using machine learning to assist with and accelerate the design process. It outlines the typical workflow for creating an app or website, from ideation through delivery. The author proposes leveraging computer vision, natural language processing, and other ML techniques to turn sketches into functional prototypes, define what constitutes "good looking" design, and generate design recommendations. The goal is to democratize design and lower the learning curve, so ML tools can be used by domain experts, founders, and others beyond just designers and engineers. Challenges discussed include accurately interpreting visual representations and semantics as well as defining objective metrics for aesthetics.