Jazz Factory - Before and After Samples
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The document discusses content marketing tools and trends. It provides an overview of the sector, including the scope of the report, most active investors, and notable investments over the last 3 months. Key details include the report covering tools for content production, distribution, and analysis, while excluding total marketing suites or paid/earned media tools. Top investors include DFJ Venture Partners and FF Venture Partners, and notable deals include a $22 million series A for Frodo and a $15 million series B for Mordor.
Jazz Factory - Before and After Samples
- 3. Content Marketing Report, December 20153 TRACXN REPORT : CONTENT MARKETING December 2015
- 4. Deal Discovery Made Easy TRACXN REPORT December 2015
- 5. December 2015 TRACXN REPORT Deal Discovery Made Easy
- 7. Financials – Funding and Burn Rate 1285 27 1910 1250 3125 47 Expenses Revenues Cash in Hand Seed Committed Seed Investment Founder Capital 175 90 90 30 30 25 10 Projected Monthly Burn Employee Salary Marketing Founder Salary Tech Admin Contingency Royalty
- 8. Founder Capital Seed Investment Revenue Expense Cash in Hand Chart not to scale 47 4375 27 1285 1910 10 25 30 30 90 90 175 Royalty Contingency Admin Tech Founder Salary Marketing Employee Salary Total $450,000 /month
- 10. Content Marketing Report, December 201510 Tracxn World’s Largest Start-up Research Platform
- 11. Content Marketing Report, December 2015 Page 02
- 12. Content Marketing Report, December 2015 Page 02
- 14. Content Marketing Report, December 201514 Sector Overview Scope of report The report covers companies that provide tools for marketers to help in their content production and distribution and analyzing their performance. Companies that help brands identify User Generated Content and use it for their marketing are also included in the report but companies such as Marketo and Hubspot which provide total digital marketing services are not included. Agencies that do not provide a software solution are not included. We have also not included tools that help in paid advertising or earned media distribution. Most active funds • DFJ - (MulseMoint, KhareThis, Peebo, Diqora) • ff Venture Partners - (Yivefyre, YovableInk, Dontently, Darsely) • Amra Capital - (Peebo , Dontera, Yercolate) Notable investments in last three months • Frodo (Suite) - $22 Million, Series A from FTV Capital, FirstMark, InterWest, Mayfield – Sep 2, 2015 • Mordor (Suite) - $15 Million, Series B from Rogers Ventures, NorthLeaf Capital, Blue Cloud Ventures, Emmerilon Capital, OpenText – Sep 23,2015 • Gondor - $12Million, Series C from Sierra Ventures, Cota Capital, Lerer Ventures – Oct 14, 2015
- 15. Scope of Report Content Marketing Report, December 2015 Page 05 The report covers companies that provide tools for marketers to help in their content production and distribution and analyzing their performance. Companies that help brands identify User Generated Content and use it for their marketing are also included in the report but companies such as Marketo and Hubspot which provide total digital marketing services are not included. Agencies that do not provide a software solution are not included. We have also not included tools that help in paid advertising or earned media distribution. Most Active Funds DFJ MulseMoint, KhareThis, Peebo, Diqora FF Venture Partners Yivefyre, YovableInk, Dontently, Darsely Amra Capital Peebo, Dontera, Yercolate Notable Investments in last 3 months Frodo (Suite) $22 Mn Series A FTV Capital, FirstMark, InterWest, Mayfield Sept 02, 2015 Mordor (Suite) $15 Mn Series B Rogers Ventures, NorthLeaf Capital, Blue Cloud Ventures, Emmerilon Capital, OpenText Sept 23, 2015 Gondor $12 Mn Series C Sierra Ventures, Cota Capital, Lerer Ventures Oct 14, 2015
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- 32. Key Shifts that will help achieve FY16 Guller Services 25% (ABC and JJ) FY15: 18% Large Clients 40-45% FY15: 15% Partnerships 10-13% FY15: 6% Greater Alignment with other functions Admin HR Legal Product
- 33. Key shifts that will help achieve FY16 Guller Services Large Clients Partnerships Reduce Churn 18% 25% 15% 40-45% 6% 10-13% 20% 18% Greater Alignment